A Book Launch with a Difference
Client: SETU Advertising
Industry: Advertising, Publishing
Objective: At a book launch event, they wanted to showcase the book in a unique manner.
Product: Multi-touch MagixKiosk™
Brief: One of the leading advertising agencies in Pune was looking to showcase its rich history through the publication of a book. They wanted to launch the book in a similarly unique manner & for this they chose to leverage the touch based interactivity capabilities of the Magix Kiosk. The Kiosk allowed invitees to flip through pages, chapters & pictures & give the look & feel of doing so with a real publication. Truly a wonderful way to promote a historic publication!
Impact: The interactive kiosk focused the attention of the visitors on the unique nature of the publication & it’s rich content.