A Smaaashing Bowling Experience
Client: Smaaash Mumbai
Industry: Gaming and Entertainment
Objective: To elevate the bowling alley experience above the commonplace with a unique blend of the real and the virtual.
Product: MotionMagixTM Interactive Floor
Brief: Smaaash sees itself as a “first of its kind interactive experience” and as a pioneer of sports simulation technology. Each element of the experience is replete with unique touches intended to drive home this message. The Bowling Alley is among the most memorable of these with a unique Twilight Bowling experience under UV light. Adding to the attraction of the alley is the smaaashing MotionMagixTM Interactive Floor that lights up with spectacular visual effects as the players rack up points from frame to frame. Previously in bowling alleys the area to be covered with projections presented a special challenge but a recent upgrade in the software allowed us to achieve spectacular results with roughly half the number of sensors and projectors for twice the previously covered area. Installations are much faster and more cost effective now – this kind of interactivity may well become the norm. Get set for lanes of fire and blazing bowling.
Impact: The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience of the bowling alley.