An automobile giant gets audience at event moving to technology.


Mahindra & Mahindra – Brsitlecone, a part of Mahindra Group, is a one-stop shop for all supply chain needs. At an event, high profile guests were entertained and engaged with gesture-based technology games.

Client: Bristlecone- Mahindra & Mahindra Limited, Pune

Industry: Technology/ Automobile

Objective: To engage high profile guests.

Product: MotionMagix™ Interactive Wall and MagixKiosk™

Brief: Bristlecone is a leader in advising clients on how to maximize the strategic value of their supply chains and assisting them in unleashing that value rapidly through effective use of enabling technologies. It endeavors to be a one-stop shop for all supply chain needs. It is a part of Mahindra Group, an Indian conglomerate.
Audience engagement is a big priority for any major corporation. Major businesses like Bristlecone in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences. At a recent event, they wanted to provide engagement and recreation for the audience.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through gestures and are extremely addictive and challenging.
As people discovered the games, the desire to personally experience the play caused a huge rush at the venue. The visitors complimented Bristlecone for the innovative engagement.

Impact: Logistics, a tough way to comprehend, was explained using technological innovation and with what awesome fun!!

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