An Interactive Arsenal

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Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games

Client: Puma

Industry: Retail

Objective: To create an experience zone to impress at a high profile and high energy event

Product: MotionMagix™ Interactive Floor

Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!

Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.

2 thoughts on “An Interactive Arsenal

  1. Mohammed Mehdi

    Hello,

    We are interested on the above product” An interactive Arsenal”. Appreciate if you can send us your quote proposal.
    Please do include the shipment cost to Abu Dhabi or Dubai UAE.
    Thanks,
    Mehdi
    Leaders Kids Sports Club
    +971 50 8968 126.

    Reply
  2. Lee Mark

    i’d like to consider if we can do something together as i particularly interested in the interactive wall, floor, bar…
    tell me how we can do some work together and being still viable economically and logistically

    let me know TQ

    Reply

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