An Interactive Beer Launch in Africa
Client: Harp Lager by Guinness
Objective: To reflect the sense of enjoyment embodied in the brand at the launch event
Product: MotionMagix™ Interactive Floor
Brief: Africa is rapidly becoming the cynosure of every discerning brand marketer’s eye. This is even more so in a product category like beverages and Harp Lager by Guinness is no exception in the importance it places on the region. The category in general and the brand in particular stand for some very specific values like a sense of fun, playfulness and the good life. When the brand was launched in parts of Africa it was thus, important that the launch events represented that same spirit accurately. At a large launch event one medium chosen for the purpose of reinforcing those values was a MotionMagix™ Interactive Floor with content custom designed for the purpose. A visual of a suitably appealing glass of Harp Lager appeared on the floor and as event participants walked across it the visual “wiped away” into the distinctive Harp logo. The effect added a touch of Interactive class to the event venue. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.
Impact: The launch venue was suitably aligned with the brand values courtesy the MotionMagix™ Interactive Floor