- Read morePosing with the finest rides in town!Clicking selfies helped Nissan to increase engagement with customers!
Client: NISSAN KSA
Industry: Consumer and Retail, Automobile
Objective: To Gain best possible exposure and engagement from the visitors at their stands in the Jeddah Motor Show
Product: Augmented Reality
Brief: Saudi International Motor Show is the region’s largest and longest established automotive event consistently providing the automotive industry with a unique and unrivalled direct marketing opportunity. Nissan, never to be a step behind the latest style briefed TouchMagix to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the motorshow. Linking the activity to social media (Facebook) was another key requirement. Majority of the visitors to Jeddah Motor show are sports car enthusiasts and almost all of them love to take pictures / Selfies with such cars and share them on social media. We gave them something they could never forget! We developed an interactive solution to let the visitors choose from a selection of cars (virtual) to take pictures with. Cars that aren’t even there at the event. Select the car of your choice, pose with it and then click a picture with it. The pictures could then even be edited in an instagram like fashion. This meant getting the coolest clicks from the motor show! The visitor could then share the photos directly on Facebook or take a colour photo print as bragging point to their friends.
Impact: More people clicked their pictures and shared on Facebook from the Nissan stall than any other in the show because of the customisability and quality of pictures.
- Read moreWayfinding - The fun and interactive way!Wayfinding solution with company details of around 200+ stalls for EEPC
Client: Engineering Export Promotion Council (EEPC)
Industry: Events and Exhibitions
Objective: Wayfinding solution at EEPC event
Brief: Engineering Export Promotion Council (EEPC), an arm of the Ministry of Commerce, India works to advance export of engineering goods, projects and services from India. With a membership of 12,000 among large Industrial Corporate Houses, Small & Medium Scale Units (SME), and trading houses in the engineering business, its annual exhibition (IESS) promised to be nothing short of big and busy. Grappling with the problem of an simple wayfinding solution which gives not only directions but company information too, EEPC came to TouchMagix. In every exhibition, a major problem visitors face is not being able to visit every stall or not knowing the correct way to reach desired stall. We designed a customised wayfinding solution for EEPC on multi touch MagixKiosk™. 3 MagixKiosks™ by TouchMagix were installed at the exhibition. The wayfinding software, had advanced search and category functions and gave visitors a glimpse of the companies they wanted to visit. It would be quite right to say that the exhibition began from the Wayfinding Kiosks and thats where everyone got their first dose of the exhibition at large and plan their way through India’s largest such confluence.
Impact: An exhibition of around 200+ exhibitors became a less intimidating affair to negotiate!
- Read moreMicrosoft raises the barXbox one launch party gave unique experience to gamers with Interactive bar!
Objective: To give visitors a unique interactive experience at a high end launch
Product: MotionMagix™ Interactive Bar
Brief: Microsoft launched the Xbox One gaming console in India in a sparkling celebration in Mumbai much to the delight of thousands of gaming fans. Gaming in India is growing at an unprecedented pace with gaming fans always on the lookout for entertainment experiences. Xbox One is positioned as one such destination where amazing experiences will always be in store for the users. The launch party of the Xbox One was a glittering event held at the Taj Mahal Palace Hotel and saw spectacular music and dance performances. Just like everything else in this event, the bar too was nothing but extraordinary. Microsoft decided to use the cutting edge interactive technology of TouchMagix to provide their guests with a unique experience by installing a 16 feet long MotionMagix™ Interactive Bar to create a great ambient experience. This was the only functional bar in the event and blended effortlessly with the futuristic technology of the product itself. The intelligent tracking system of the bar detected any object touching the surface and used this input to interact with the movement on the bar counter. When the Xbox logo was displayed on the bar and tracking system in the bar identified the movements on the table and would make the logos glow and then scatter into multiple logos across the table. This interactive bar mesmerized the visitors and gave them a very unique way to engage with the brand.
Impact: The MotionMagix™ Interactive Bar created a futuristic user experience which blended with the marketing theme of a high end product
- Read moreAn incredible InfoComm 2014TouchMagix thank you all for such great response to Infocomm 2014!
Brief: India’s largest AV and ICT event, InfoComm2014, held recently in Mumbai was buzzing with excitement. The Mecca for all AV technology lovers, this event gave us a huge opportunity to showcase some of our latest products and interactive technology solutions. The event saw enthusiastic participation and we are happy that we got quite a high share of visitors (in fact, we are told we probably had the highest number of footfalls). Our displays had the visitors marveling at our cutting edge touch and gesture based interactive technology solutions. We displayed two of our new technologies; a collaboration screen for BYOD solution and the new MotionMagix 5.0 hardware solution. Apart from this we had our visitors admiring our other tech displays, the multi- touch MagixKiosk™ and the multi- touch MagixTable™. We also showcased some of our iconic content solutions which were used by industry giants such as Royal Enfield, Reebok, Cisco, Lakeview and Volkswagen to make their company and branding events a mega success. InfoComm is also a great place to update yourself on the latest in AV technology via the seminars conducted by industry stalwarts. Our CEO Anup Tapadia conducted one such session on interactive technology which saw a packed house. We spoke to some of the attendees and were overwhelmed to find that many had traveled across the globe to attend this session specifically. Here’s a big thank you to all who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.
- Read moreA dealer event with an interactive touchMotionMagix video wall with augmented reality gave brand an opportunity to reach a larger audience through an offline-online connect.
Client: A leading FMCG company
Objective: To build brand image with the dealers and establish an offline-online connect to reach a larger audience
Product: MotionMagix on video wall
Brief: Dealer events today are not just forums where companies can showcase best practices, trends and other information relevant to the company but are also exciting venues for companies to connect at a more personal level with their dealer network. Dealer events are also a great platform to recognize the contribution the dealers make towards the company’s success and for this the company’s go all out to ensure that the dealers have a great time. A leading FMCG company organized one such event in Delhi for their dealers. Apart from the business discussion that went on, the company also wanted to make sure that their dealers have their fair share of fun and have a unique experience. For this they employed the futuristic capabilities of TouchMagix’s technology and clubbed gesture technology with augmented reality. TouchMagix deployed a huge MotionMagix video wall which displayed some spectacular monuments from across India. The guests using gestures could choose and select the monument in front of which they wanted to be photographed. Once selected, the monument would be displayed on the large screen and the guests could take their picture standing in front of their favourite structure. Once clicked the guests could then post their picture directly from the screen on to their Facebook page. This exercise helped this leading FMCG company to not only engage with the audience present at the location of the event but also provided an excellent way to optimize brand visibility by connection with the thousands via the social media channel using the offline-online connect.
Impact: The interactive technology not only engaged the visitors at the venue but also gave the brand an opportunity to reach a larger audience through an offline-online connect.
- Read moreBuilding consumer connections with interactive newslettersInteractive technology helped in displaying content in a very engaging format and increasing footfall in retail mall
Client: Dion Wired Mall, Johannesburg
Objective: To increase the reach of the company newsletter and excite people to become registered users
Product:MotionMagix™ Interactive Wall with Microsoft Kinect Tracking
Brief: Businesses view newsletters as an extremely valuable marketing tool. In the retail industry especially, newsletters help in maintaining contact with customers, create awareness regarding the brand and products, help in brand positioning and allow people stay better informed about the business. However, what if the contact base of customers was ever increasing? What if there was a huge target audience sitting right at the doorstep but you had no idea how to reach out to them? Dion Wired store, one of South Africa’s premier consumer electronics and appliance concept store, aims at staying connected. They realized that they could reach a much larger number of people and generate more sales if their newsletter reader base would increase. Since not all the walk –in customers of the store were registered users, Dion Wired needed to come up with an innovative solution to bring the newsletter to all the people who visited them. To help them achieve this TouchMagix installed a 56 inch LED full HD screen MotionMagix™ Interactive Wall at the store powered by Kinect Microsoft gesture technology. We created a template for their newsletter which could be displayed on this MotionMagix™ Interactive Wall. The visitors could take a look at the latest products and innovations and could scroll up or down and even click on the displayed content using gestures. The people walking into the store were extremely impressed with the huge display and the cutting edge gesture technology. They scrolled though the newsletter getting informed about all the latest products and store deals with a lot of interest because of the immersive quality of the display. This installation generated was quite a buzz amongst the store goers and was a huge success since it saw people queuing up to view the latest products on offers and also witnessed quite a large number registering to receive their newsletters online as well!
Impact: TouchMagix’s interactive display and cutting edge technology helped in displaying content in a very engaging format that generated a lot of interest amongst customers and encouraged them to become registered users of the store.
- Read moreElection coverage gets the interactive edgeThe highly interactive elements enhanced the election coverage experience for the audience.
Client: News Nation
Industry: Media and Entertainment
Objective: To provide an interactive edge to election coverage
Product: Magix Screen, Multi-Touch Overlay, Multi-touch Hardware
The polls this year have been drumming up great interest for one and all these last few months. As the election season began, most media houses and news channels focused all their energies to look up mediums where they could differentiate in ways of showcasing their electoral coverage. News Nation rose to this challenge and opted to look at TouchMagix technology to leverage the best in class multi-touch experience for their studios for live election analysis. News Nation made use of the TouchMagix Multi-touch overlay to give the audience a unique experience in viewing electoral news. The TouchMagix Multi-touch Overlay was retrofitted over a 180 inch Barco video wall, giving it a yet more classy and edgy appeal. News Nation also installed Multi-touch overlay on their 75” Samsung video wall. These surfaces had the software required to bring out the visually appealing interactive content right on to the TV screen! Instead of installing separate kiosks and booths, a huge interactive surface was created right where a television stood. Visitors could touch and expand relevant election news which was supported by high impact visuals and move or close news that did not generate their interest. The visitors and employees made full use of the display and found it an extremely engaging medium to view electoral information of their choice.
Impact: The highly interactive elements of the displayed content greatly enhanced the election coverage experience for the audience.
An Interactive Shopping Wonderland
Client: A leading mall in Dubai
Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event
Product: MotionMagix™ Interactive Wall
Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.
Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.