Author Archives: Touchmagix

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Connecting with yourself!

Holism taken to an interactive level!

Client: Yoga Prana Vidya
Industry: Healthcare
Objective: Making their Pune event more interactive with a ‘Wishing Wall’
Product: MagixFone™
Brief: Yoga Prana Vidya is a no-drug, no-touch healing with prana – life force. The therapy is a way of healing the affected area by providing it with prana or the life force of a person. The founder of Yoga Prana Vidya, is from ancient India and travels all over the world conducting classes on this simple but effective way of healing oneself.
To create engagement, we were asked to provide a solution that would fortify the objective of interactive engagement without losing the essence of the event – Holism.
For this, MagixFone™ was most apt. Blessings and good wishes to the Guru in the form of messages, from participants via MagixFone™ were displayed on the spot, on the Wishing Wall which was a projection screen.
Impact: This not only amused and delighted the participants, but also made the event an interactively memorable event.

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A Smash Hit Event – InfoComm ’15, Mumbai!


InfoComm Floored with TouchMagix!!

InfoComm India is the nation’s foremost pro-AV and Info-Comm Technology show. It is where industry players and experts showcase, share and incubate ideas. It is also where Influencers and decision-makers seek and find solutions to propel their businesses. Just two years in India and the show has gained global recognition.

The event looked forward to by all Augmented Reality lovers and followers, is a huge platform for us to showcase our latest software, products and cutting edge demos of advancements in Multi-Touch Tables and Kiosks! The event saw enthusiastic participation from exhibitors as well as visitors and we are happy with the superb footfall that we received.

This year, amongst our other technologies, we displayed our latest, which are –

• MagixCast – Simply the best software ever created for WiFi screen-casting, annotation and collaboration

• MagixSuite – Flick images from touchscreen to video wall

• Android kiosks

• Cutting edge demos of advancements in Multi-Touch Tables and Kiosks

• Gesture based Engagement and much more…

InfoComm ’15, Mumbai was a smash hit being highly interactive with TouchMagix as its official Interactive Screen Partner. The ‘Wow’ which stirred the entire experience of InfoComm was the MotionMagix technology for interactive floor in collaboration with Panasonic which was set up right on the main entrance amusing everyone walking over with delight.

What took the show away was TouchMagix’s bi-directional annotation and screen collaboration solution where the most prominent names in the industry appreciated this awesome invention.  A big thank you to all those who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.


RFID technology marking an interactive launch!

Telkomsel, Indonesia delivered interactive and interactive content to consumers.

Client: Telkomsel, Indonesia / Agency

Industry: Consumer and Retail

Objective: Making content interactive and interesting to consumers

Product: IT/ ITES

Brief: Telkomsel is a brand name of a GSM and UMTS Mobile phone network operator which operates in Indonesia. Telkomsel 4G LTE is the first commercial mobile 4G LTE in Indonesia.
The event was the launch of Telkomsel 4G LTE post-paid and pre-paid plans! With five mobile brands- iPhone, Blackberry, Xperia, Samsung and Nokia RFID technology was used to develop their given content. Featuring mobile plans with handsets, the event showcased interactive kiosks which provided information when handsets were placed on the kiosk. The handsets had RFID tags on them, on placing them on the device; details about the handsets were provided with suitable mobile details on the kiosks.
Along with this, the kiosks had an interactive user interface, consisting of games, songs, photos and other such applications.

Impact:Unique consumer experience due to the interactive and fun user interface.


TCS allures its guests with a delightful and interactive welcome experience.

Tata Consultancy Services Limited enthralls guests with an interactive welcome experience.

Client: Tata Consultancy Services Limited/ Agency

Industry: IT-ITES

Objective: To enthrall guests with an interactive welcome experience.

Product: MotionMagix™ Interactive Floor

Brief: Tata Consultancy Services Limited (TCS) is an Indian multinational information technology (IT) service, consulting and business Solutions Company headquartered in Mumbai, Maharashtra. TCS operates in 46 countries. TCS is one of the largest Indian companies by market capitalization ($80 billion) and is the largest India-based IT services company by 2013 revenues. At a corporate event, with 28 other top notch IT companies participating, they wanted to enthrall guests with an interactive welcome experience. To serve this, our product MotionMagix™ was apt. MotionMagix™ by TouchMagix™ is the next generation gesture tracking platform with endless possibilities. MotionMagix™ Interactive Floor was applied to create a flower scatter effect, wherein when the guests walked on the floor, visuals of scattering flowers on the floor with every footstep taken provided a warm and traditional welcome.
The flower scatter effect was alternated with digital informative images displayed on the interactive floor, delighting visitors.

Impact: Visitors left captivated with an unforgettable experience.


Displaying heritage and history interactively!

Bharati Vidyapeeth Museum displays heritage and career history on TouchMagix™ Multi-Touch Neo Kiosks.

Client: Bharati Vidyapeeth Museum / Lokus

Industry: Museums

Objective: Optimum space utilization for an engaging and innovative display of antiquity and patrimony.

Product: 32” TouchMagix™ Multi-Touch Neo Kiosks

Brief: The journey of an eminent politician is always compelling and inquisitive. Public is always curious to know how a politician creates history and the career map of becoming the politician that one goes on to be.
At this museum, Dr. Patangrao Kadam’s entire career map is demonstrated for visitors on 32” TouchMagix™ Multi-Touch Neo Kiosks. The kiosk displays information of Dr.Kadam’s historical career with all achievements including the ministries he was honored with.
This lead to optimum space utilization, considering the huge quantity of details in the form of newspaper clippings, videos, images etc, that were to be displayed for visitors.

Impact:Visitors delighted with an elaborately composed history and an unforgettable interactive experience.


Using interactivity to teach children!

Jumpstart Pre-school, Daycare and Activity Center creates new standards of learning and development for students by MotionMagix™ Interactive Floor.

Client: Jumpstart Pre-school, Daycare and Activity Center

Industry: Education and Kids

Objective: To create new standards of learning and development for students.

Product: MotionMagix™ Interactive Floor

Brief: In the education industry teachers are always looking for innovative ways to engage children in fun & educational activities. Children tend to have very short attention spans thus it may get a little difficult to keep them focused. This leads to many educational organizations resorting to latest technology as a part of their curriculum. On doing so, they create new standards of learning and development for their students.
Jumpstart Pre-school, Daycare and Activity Center have equipped their State-of-the-art Infotainment Room with MotionMagix™ Interactive Floor for students to interact with the learning and development tools.

Impact: Educational activities carried out with a better attention span of children, apart from children’s enjoyment and teacher’s teaching carried out effectively.


Transforming boardroom conferences!

Appirio Inc. makes boardroom conferences and meetings interactive with installing MotionMagix™ Interactive Wall and 55” MagixTouch™ Overlay.

Client: Appirio / Actis

Industry: IT/ITES

Objective: To make boardroom conferences and meetings interactive.

Product: MotionMagix™ Interactive Wall and 55” MagixTouch™ Overlays

Brief: Appirio Inc. is an information technology consulting company headquartered in San Francisco, California (USA) that offers technology and professional services to companies wishing to adopt public cloud applications. For making regular boardroom conferences and meetings interactive and elaborative, they have installed MagixTouch™ Overlay and MotionMagix™ Interactive Wall.

Impact: Increased engagement and interactivity with elaborate comprehensions at the boardroom conferences and meetings.


Pure water, Healthy baby

Clean, healthy drinking water is essential to a child’s proper mental and physical development and general well-being of adults. To demonstrate this, a video illustration was created.

Client: Hindustan Unilever Limited (HUL) / Agency

Industry: FMCG

Objective: To demonstrate the significance of pure drinking water for their product, Pureit water purifier.

Product: TouchMagix™ MT Series Multi-Touch Screen

Brief: In order to capitalize on the health benefits of water, it is essential to draw from a clean source of water. There are more than 2100 known drinking water contaminants that may be present in tap water, including several known poisons. Clean, healthy drinking water is essential to a child’s proper mental and physical development and general well-being of adults.
Pureit has advanced 4-stage technology which can remove harmful contaminants like Lead & Rust. The complete range of Pureit devices, using multiple stages of purification, ensures that all consumers get safe drinking water. To demonstrate this, a video illustration of a baby consuming impure water was created, wherein the baby coveted for pure water, instead of the impure water elaborated with visuals of germs in the water. At the end of this video, details for a free demo at home could be optionally provided.

Impact: Significance of pure water demonstrated well with interaction and engagement at the event, thus boosting sales scope. More than 100 leads were captured per day by this engaging experience.


Leave a little sparkle wherever you go!

SAB at their bartending event used MotionMagix™ Interactive Floor at the stage stairs. Interactivity was applied with gesture recognition.

Client: South African Breweries/ Partner Agency

Industry: Consumer Goods

Objective: Enthrallment with an engaging and interactive experience keeping with the company product’s characteristics.

Product: MotionMagix™ Interactive Floor

Brief: Founded in 1895, the South African Breweries (SAB) headquartered in Johannesburg, is the South African subsidiary and historical birthplace of SABMiller plc, one of the world’s largest brewers by volume with more than 200 brands and brewing interests and distribution agreements in 75 countries across six continents.
SAB at their annual event used MotionMagix™ Interactive Floor at the stage & stairs. Interactivity was applied in a way, wherein beer bubbles were displayed on the stairs, with gesture recognition of the person walking towards the stage.

Impact: Memorable experience for everyone at the event and brand augmentation.


Business partners that play together, work together!

Considering today’s sedentary lifestyles, corporal engagement is always an exciting and memorable experience. Also, in an age of competitive business, what could be a better way to strengthen business partnerships with such light and fun leisure activities!

Client: Manchester United Restaurant & Bar, Delhi / Agency

Industry: Food and Beverage

Objective: Engage and entertain business partners.

Product: MotionMagix™ Interactive Wall and MagixKiosk™

Brief: Manchester United Restaurant & Bar is one of the bustling sports bar in Delhi. The most preferred destination for sports matches screening. They hosted their business partner DHL Express, providing international express mail services at a fun carnival event.
The event was arranged on the same day the Manchester United VS Arsenal football match was played. Considering the venue and the day of the event, what could be a better way to entertain, other than a football match! An interactive game of football was created for visitors, with a ‘Goalkeeper’ Game. The player controlled the goals with gesture that were projected on the MotionMagix™ Interactive Wall! Every goal result was then exclaimed with ‘Saved’ and ‘Missed’ text and a score and time counter on either sides of the screen.
Considering today’s sedentary lifestyles, such engagement is always an exciting and memorable experience. Also, in an age of competitive business, what could be a better way to strengthen business partnerships with such light and fun leisure activities!

Impact: Business partners enthralled with fun and entertaining interactivity leading to a memorable experience!