Category Archives: Advertising

A cutting edge window display for a really smart smart phone

Creating buzz with interactive display and attracting potential buyers to explore the new offering from Nokia.

Client: Nokia Priority Store

Industry: Mobile Retail

Objective: To create a window display that educates and creates awareness using interactive technology

Product: MotionMagix™ Interactive Wall

Nokia mobiles are back and how! The Nokia X series smartphones definitely belong to the next generation smartphone category. So when a Nokia Priority Dealer in Mumbai decided to showcase this smartphone, the window display could be nothing less than a showstopper. Using the MotionMagix™ Interactive Wall, a large 65 inch LED screen with a 3D depth sensor with ‘through the glass’ gesture and silhouette tracking technology became the store’s window display. Unlike most stores where the display shut when the store closed, this display was live 24X7. Displayed on the screen were a number of Nokia X apps and interacting with those apps was a shadow. The apps on the screen were static and became dynamic as soon as someone passed past or stopped in front of the display. The ‘through the glass’ gesture tracking technology enabled people to interact with the shadow and play games and use the several other apps displayed on the screen using silhouette tracking technology. The unique nature of the content displayed on the window managed to generate a huge amount of interest among the crowd and also managed to showcase the unique capabilities of the new Nokia smartphone in an engaging format. The window display for this Nokia store, much like the tagline for the Nokia X, was definitely ‘not like everyone else’.

Impact: The display generated a lot of buzz regarding the smartphone and encouraged potential buyers to explore the new offering from Nokia

Any Surface can Become an Interactive Surface

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We convereted a regular table to an interactive on for a leading Real Estate Developer.

Client: DSK Real Estate Developers

Industry: Real Estate

Objective: To introduce interactivity into the presentations delivered within the normal office set-up

Product: Multi-touch Film

Brief: Real Estate developers are always looking for ways to differentiate themselves in the way they present project information to their customers and Interactivity has played a role in these efforts for some time now. While specially designed Interactive content that allows the developer to show off project and floor plans, features and other specifications in an attractive manner has tremendous impact it does suffer slightly from the disadvantage of requiring special kiosks or similar hardware – not any longer. A leading developer wanted to extend the Interactive appeal to the workspaces of the staff so that their interactions with prospective customers could also be enriched. This challenge was addressed by retrofitting the existing tables with Interactive surfaces. An attractive glassy surface set flush with the table had the software required to bring the visually impressive interactive content to life right at the work space. This allowed them to support their discussions with prospective customers with highly impactful visuals.

Impact: The availability of interactive content at the disposal of the staff without having to take recourse to special hardware greatly enhanced the quality of each discussion

HP’s Printer Launch Left an Imprint

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The launch of a common product like printer became “interactive” with MotionMagix™ Interactive Floor.

Client: HP

Industry: Technology

Objective: To enliven up a product launch in a product category seen as staid and mundane

Product: MotionMagix™ Interactive Floor

Brief: Printers as a product category sometimes suffer the disadvantage of being so common place that building up excitement for a launch may present a challenge. The products are extremely high tech and almost by definition “colourful” – the problem facing HP while launching the latest OfficeJet Pro X in Africa was how to make these virtues apparent to the consumers? The approach they settled on was to make the launch event in a premier mall reflect these very qualities. Apart from the suitably dazzling displays of the printer the event space itself was jazzed up using the MotionMagix™ Interactive Floor. Visitors to the event location walked in over the projection of a giant HP logo and a message welcoming them to “The HP Elite Experience”. The floor responded to the footfalls of the visitors with 3 different display effects – a scattering into small HP logos, a swipe effect and a smash effect. Even as early as walking to the venue a subtle reinforcement was provided to the central messaging of the product – perhaps helping the visitors view the product and the category in a different light. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.

Impact: The interactive floor played well into the High Tech and Colourful messaging for the product being launched.

Getting Up-close and Personal with the Latest Car Models at Auto Expo

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At the Auto Expo, Volkswagen deployed 5 Multi-touch MagixKiosk™’s with custom content.

Client: Volkswagen

Industry: Automotive

Objective: To provide a fresh, new feel across the display space and the allow the visitors to virtually touch and feel the cars.

Product: Multi-touch MagixKiosk™

Brief: The Auto-Expo was a landmark event in the calendar of pretty much every car maker worth the name. Given the large number of high quality brands clamouring for the attention from the visitors, each exhibit had to lay extra emphasis on means to attract and engage them. Volkswagen chose to take the Interactive route towards this goal. They deployed 5 Multi-touch MagixKiosk™’s across their exhibit. Each kiosk was fitted into a custom developed casing that provided additional messaging and branding space. The kiosks were equipped with custom content that contained visuals and simulations along with specs other details of the new models being exhibited. Visitors could view different variants and colours of the newly launched model with a touch or a swipe. They could zoom in or out, rotate the view and capture different perspectives of the car. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be in each case in addition to discovering other features of the models. Visitors could also access videos of the high-tech manufacturing plant where the cars were made and also view videos of the testing of the cars. The entire experience was designed to give visitors as close a look and feel of the vehicle as could be given without actually getting in and driving away in it and in the process inform them about the capabilities of the models even as they were entertained.

Impact: Even in an event as dazzling as the AutoExpo the Interactive kiosks ensured that visitors left with an indelible impression of the Volkswagen exhibit.

Atlas Copco and Wirtgen Choose Interactive Technology to Stand Out at Exhibition

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Atlas Copco and Wirtgen stood out in South Asia’s largest event with eye catching displays of technology.

Client: Atlas Copco and Wirtgen

Industry: Industrial

Product: Multi-Touch MagixKiosk™

Brief: It is South Asia’s largest event for the Construction Equipment sector. With its focus on cutting edge construction and industrial technology it would not seem to be the obvious candidate for eye catching displays leveraging technology. Only that it was. The sheer size of the event, the quality of the international participants and the extremely high profile of the visitors convinced at-least a couple of exhibitors to do something special to stand out from this crowd. Atlas Copco, a leader in Construction Technique, and Wirtgen India, a road construction machine manufacturer, deployed the MagixKiosk™ to great effect to engage visitors to their respective booths. Atlas Copco took a fun, gamified approach to achieve this end – they displayed company and product information and images in the form of simple puzzles. Wirtgen used a more direct approach – product information displayed in a visually appealing fashion on the Interactive kiosks. In both these cases the objective was that the visitors to the exhibit should get the information they needed in a manner designed to leave an imprint and this was amply achieved.

Impact: The interactive technology helped the booth stand out in an exhibition with many other exhibitors with products in similar areas.

KLIM Bone Challenge – A Unique Interactive Experience

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MotionMagix™ Interactive Wall helped Nestle Klim connect with the people both live and online about the importance of bone health.

Client: Nestle Klim

Industry: Food & Beverage

Objective: To connect with the audience both live and virally online about the importance of bone health and the benefits of KLIM milk using a unique interactive interface.

Product: MotionMagix™ Interactive Wall

Did you know that women need to take special care of their bone health? Two glasses of calcium rich milk daily are a must to look after bone health and to promote strength and well being, especially for a woman on the go. Nestlé KLIM Milk organized its latest event to create this awareness. This event was called the ‘KLIM Women of Strength Challenge’ and was held at different outdoor locations in Dubai. KLIM booths, appropriately cup shaped, were set up at these locations and making this event interactive and engaging was the MotionMagix™ Interactive Wall. A 65 inch interactive screen with full body skeleton tracking technology developed by TouchMagix™ was deployed. An on-screen skeleton mimicked the actions of the participants in the booth. This skeletal partner of the participants had to catch the items being randomly dropped on the screen and collect points to win the challenge. They jumped and dived to catch the locks and KLIM packs that were being dropped and had a fantastic time while doing so. There were two cameras which were installed in the booths taking pictures and videos of the participants. On completing the challenge, the participants could mail these videos and pictures to their personal email accounts or post and share them on Facebook or You Tube from the booth itself thus establishing a great offline-online connect. From the reaction of the audience it seemed that the MotionMagix skeleton challenge gave enough reason to bond with your milk!

Impact: Aligned to the intent of capturing a wider audience and viewership, the event was a huge success because of its engaging and interactive format and online- offline connect.

An Interactive Display With Drive for Skoda

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The MagixFone™ enabled a wide participation while educating Mumbaikars in fun and entertaining ways.

Client: Skoda Automobiles

Industry: Automobile

Objective: To give a completely new and memorable dimension to the re-launch of a well-known luxury brand

Product: Multi-Touch MagixKiosk™

Brief: Automobile brands lead the way when it comes to the use of new techniques and technologies to create a differentiated experience for their customers and this starts at the time of the launch itself – or in this case the re-launch. The Skoda Octavia is a familiar name for luxury car fans in India and when the latest variant was released in India to the media, the channel and partners the event had to be spectacular. A tool Skoda leveraged heavily was a 3D Visualizer that allowed visitors to get a complete experience of the car – everything except actually driving it that is! Multi-Touch MagixKiosk™ with specially designed content allowed visitors to view different variants and colours of the newly launched variant with a touch or a swipe. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be. The interactivity brought the 3-D effects to life, a new dimension as it were, while allowing the visitors to get a truly up-close and personal feel of the car.

Impact: Visitors were left dazzled with the new car as well as with this completely unique way of allowing each of them to experience it at their own pace.

TATA Motors Using Interactivity and Gamification to Drive Up Product Awareness

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Tata Motors used MotionMagix™ Interactive Wall to convey information about a serious product in a fun way.

Client: Tata Motors

Industry: Automobile

Objective: To use Interactivity and Gamification to drive up product awareness

Product: MotionMagix™ Interactive Wall

Brief: Among the bigger challenges that brand activation agencies face is launching a product that is intended for consumption by an audience that may be less educated or otherwise less inclined to participate in the traditional brand building avenues. A classic case in point is Trucks within the larger Automobiles category. The buyers are extremely knowledgeable about the products, features and benefits but their media consumption patterns are dictated by their education levels, preference for local languages, semi-urban or rural location and so on. Tata Motors addressed this challenge in an extremely innovative manner through the use of Interactivity and Games. Trucks equipped with the MotionMagix™ Interactive Wall and bright LED displays were dispatched nationwide to go where the target customers were – in the smaller towns and villages. In a colourful and carnival like atmosphere information about the new product and its features was disseminated among the visitors. They were then invited to play a game – drive their truck across a road while avoiding obstacles and pit-falls that a lesser truck would have succumbed to. A special effort was made to use local languages and symbols in an attempt to engage the drivers in their own vernacular. The games were designed to give the players a sense of the capabilities of the truck while engaging and entertaining them and the audience reaction would suggest that the purpose was more than achieved.

Impact: A fun way was used to convey information about a more serious product category while allowing for the specific characteristics and awareness of the target audience.

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

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Ibaco educated the audience about the various flavours of Ibaco ice cream sundaes.

Client: Ibaco

Industry : Food & Beverage

Objective: To educate the audience about the various possibilities of Ibaco ice cream sundaes in a fun, interactive and engaging manner and enhance branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco can be touted as the ice cream lovers’ paradise. They wanted to host an event where they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. Ibaco took this ice cream party to its promotional event at Mantri Mall, Bangalore where they hosted a number of engaging games for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. All participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connect. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about all ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

Snickers Sweetening the Deal for Vegetarians

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The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media.

Client: Snickers

Industry: Consumer Goods

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk

Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !

Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.