Category Archives: Advertising

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Google Showcases Advertising Avenues for Unilever Brands

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The Interactive capabilities of the MagixKiosk™ played a key role in successfully showcasing Google’s advertising channels.

Client: Google / HUL

Industry: Consumer Goods

Objective: Using the interactive capabilities of the MagixKiosk™ to supplement the appeal of Google’s advertising channels.

Product: Multi-touch MagixKiosk™

Brief: Google hosted an event at the Hindustan Unilever office and used interactive technologies to showcase the array of advertising avenues available to the various iconic Unilever brands within Google’s portfolio. A key part of the effort was the MagixKisok. Touchmagix’s pioneering technology was instrumental in presenting the information in a refreshingly different light. The presentation was informative, interactive and visually appealing – a combination that served to make it memorable. This allowed the content to be shown off to maximum advantage with nothing being lost in translation – surely the best way to convince the Unilever brand advocates of the potential of the medium.

Impact: The Interactive capabilities of the MagixKiosk played a key role in the successful showcasing of Google’s content.

 

Google Showcases the Cutting-edge Image of Google Play

Google Showcases the Cutting-edge Image of Google Play

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The display communicated the salient qualities of the brand fundamental to its experience.

Client: Google

Industry: High Tech

Objective: An advertising display as cutting edge as Google Play itself

Product: Multi-touch Magix Kiosk

Brief: When Google wanted an advertising display to bring home the cutting-edge image of Google Play to an appropriately elite audience, they adopted a concept as pioneering as the brand itself. Visitors to Delhi International Airports T3 were wowed by a 42” Magix Kiosk based Android Tablet simulator that magnified the screen of the tablet without sacrificing its touch based capabilities.

Playing with the giant screen left a lasting impact of the experience as well as the brand in their minds.

Impact: The display was able to communicate a lasting impression of the salient qualities of the brand and also some features of the tablet fundamental to its experience.

 

 

Not Just Information…Delivering More

Not Just Information…Delivering More

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The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged in an IT exhibition.

Client: Dell

Industry : Technology

Objective: To increase footfalls and provide the company overview and showcase customer case studies in an innovative manner

Product: MagixKiosk™ Multi-Touch

When one of the world’s leading technology solution providers decided to participate in an IT exhibition, they had to make sure that their displays were as cutting edge as their solutions and products. Since their inception in 1984, Dell has been driven towards providing long term value and customer driven innovation. To showcase this aspect they decided to use the MagixKiosk™ Multi-Touch systems to engage their visitors at this IT exhibition. Multiple MagixKiosk™ Multi-Touch systems were placed at the Dell Systems exhibition booth. A special log in screen with hand reading capabilities was created for them. When the visitor touched his palm to the screen it converted to the Dell logo. The visitor then could navigate through the exhibit and take a look at the Dell success story, discover Dell products and read about customer case studies. The MagixKiosk™ Multi-Touch allowed the customers to browse through interactive graphs and also match data with their facts. A unique wipe effect allowed the customers to uncover underlying stories left visitors feeling fascinated. This interactive experience left the visitors not just well informed but immensely impressed as well.

Impact: The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged.

 

 

MagixKiosk for Real Estate- 24K Gliterrati

MagixKiosk™ for Real Estate- 24K Gliterrati

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A leading Real Estate house in India, used MagixKiosk™ to showcase their exclusive properties.

A leading Real Estate house in India, used our MagixKiosk™ to showcase their exclusive properties to the target audience. The MagixKiosk™ enabled its users to browse through ultra-luxury amenities and visualize their dream home. An instant hit across all age groups, the plug and play MagixKiosk™ helped our customer drive results in a limited time.

LG Promotes New Smart Phones using Interactive Technology

LG Promotes New Smart Phones using Interactive Technology

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LG promoted their range of smart phones by engaging their target audience with Interactive Wall and Floor.

Client: LG Mobile

Industry: Mobile Handset Manufacturers

Objective: Promote new range of smart phones using interactive technology

Product: MotionMagix WALL & FLOOR

Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.

Brief: LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.

Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game.

 

Interactive Wall at NIKE Store

Interactive Wall at NIKE Store

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Nike engaged shoppers in the most unique fashion with Interactive wall.

 

 

 

Client: Nike

Industry: Retail

Objective: Enhancing the retail store experience

Product: MagixTouch Multi-Touch

Brief:  Nike leads the world when it comes to branding, marketing and retailing of sportswear. When they wanted to revolutionize the retail experience within their flagship Nike stores they decided to go futuristic with a MagixTouch Multi-Touch displays. Shoppers were invited to browse the catalogue of shoes on a virtual shoe rack and flick through the many different models with a simple touch or gesture. The shoppers could also narrow down to a specific model and view more details like shoe-type, features such as cushioning, weight, model name, colors, including a 360 degree view. The shoppers were engaged more deeply with the product and this experience provided a vital connection right up to the actual trial and purchase – a futuristic concept for a product that is well-known for driving the future.

Impact:  Nike continues to drive the future along with engaging the shoppers in-store in the most unique fashion. The installations also resulted in more educated shoppers.

 

 

Prominent Builder Advertises Premium Projects using Interactive Technology

Prominent Builder Advertises Premium Projects using Interactive Technology

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Rohan Builder exhibited at Property Expo.

 

 

Client: Rohan Builders

Industry: Construction and Real Estate

Objective: Advertise different projects at Property Expo

Product: MotionMagix Interactive Wall

Installation Type: Single Overhead Projection on Wall

Brief: Rohan Builders is a leading real estate development and infrastructure management company in India. With multiple projects and work streams under their work band, they wanted to use innovative methods to display all their work in one way. They wanted a fun and entertaining way to educate their target audience of their work. We created a MotionMagix Interactive wall with capabilities of interacting with the content using simple hand gestures. A carousel menu, which could be rotated by moving a hand sideways, displayed icons of all projects they had done. On pointing towards a specific icon, it would flash open related PDF, Pictures of Videos. Users could flip through pages, sees videos, see pictures by moving hands sideways and pointing to icons. All this was backed by an electrifying background, stopping people on their way and inviting them to interact with this fabulous display.

Impact: Rohan Builder exhibit at the Property Expo won accolades for showcasing information in an innovative way. The exhibit saw most number of walk-ins, interactions and enquiries in the expo.

 

TouchMagix Unveils the Revolutionary MagixTable

TouchMagix™ Unveils the Revolutionary MagixTable™

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The MagixTable™ is the first of its kind multi touch interactive table, leaving behind its bulky and complex predecessors.

The MagixTable™ is the first of its kind multi touch interactive table, leaving behind its bulky and complex predecessors. The MagixTable™ has a rich application suite with easy customization tools and 40 simultaneous touch points. TouchMagix™ also provides SDK for 3rd party application developers to design their own content for use on the table. For technical information visit www.magixtable.com

Aircel Interactive Floor Projection Campaign

Aircel: Interactive Floor Projection Campaign

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Aircel used interactive technology to promote their new pocket app.

Client: Aircel

Industry: Telecom

Objective: Educate target audience of the App Store called Pocket Apps

Product: MotionMagix Floor

Installation Type: Single Overhead Projection on Floor

Brief: Aircel, a major telecom services provider in India, launched Pocket Apps, as its Mobile Applications Store. Pocket Apps is free for its post-paid and pre-paid subscribers, and Aircel wanted to promote its usage. Being a unique offering Aircel knew that the subscriber base to internet on mobile was low and wanted to get mobile users attracted to the benefits available on the go. The applications varied from Social Network sites, to flight bookings to Movie ticketing and more justifying Aircel Pocket Apps slogan of A Million Possibilities. Aircel wanted to familiarize its audience with easy to relate icons of the applications available in the stiore. We created a customized application for Aircel using the MotionMagix Interactive Floor. The Interactive Floor was placed at a regular footfall retail mall in Ahmedabad, Gujrat India, where Aircel had recently launched its telecom service offerings. Icons of various applications available on the app store scattered as users walked by and eventually displayed the Aircel Logo and offer provided. In a short duration, news spread of this innovative interactive floor and the mall witnessed 120% more footfall where Aircel Representatives could directly discuss the offerings one on one.

Impact: Effective usage of technology helped Aircel to promote Pocket Apps as an important secondary need after calling and texting

 

 

Connecting People to Nokia 5800

Connecting People – to Nokia 5800

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Launch of Nokia 5800 ExpressMusic in Africa using interactivity.

Client: Nokia

Industry: Telecom

Objective: To create a retail environment that engage customers in a suitably high-tech manner in line with the brand’s positioning.

Product: Multi-Touch MagixTouch™ Overlays

Brief:  The launch of Nokia 5800 ExpressMusic in Africa was like very few others at the time. The brand was adopting a “cutting edge of technology” kind of positioning in the face of stiff competition from various smart phone brands emerging around the more developed world. The brand message was reinforced at Nokia retail stores by leveraging custom content and the Multi-Touch MagixTouch™ overlays fitted into a large phone model. Customers experienced what was essentially a large mobile phone simulator with a touch enabled screen. They were invited to try out the various capabilities of the offering as well as to engage themselves in fun activities while exploring the features of the mobile phone. Customers got involved with the experience of choosing a phone in a way that they never had before while picking up essential information about the product and its capabilities. And all this was achieved while remaining in line with the brand’s positioning.

Impact: Educational and engaging experience, while creating a high-tech image of the brand in the minds of consumers.