Castrol recently held an event at the Castrol Technology Center, Mumbai. The aim was to enlighten visitors about the atoms and bonding of the molecules in oil. A game was created to demonstrate this science.
Client: Castrol, Mumbai / Agency
Industry: Oil and Gas
Objective: To educate visitors about the science in oil.
Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™
Brief: Castrol, a British global brand of industrial and automotive lubricants offers a wide range of oils, greases and similar products for domestic, commercial and industrial applications.
They recently held an event at the Castrol Technology Center, Mumbai. Visitors here were educated about the science behind oil. The aim was to enlighten them about the atoms and bonding of the molecules in oil. A game was created to demonstrate this science. “Catch the Pollutants”, involved identifying pollutants to be reduced by Castrol specific After Treatment Device. It was demonstrated with a boy carrying a basket for collecting the pollutants.
Impact: Visitors left well-informed and educated scientifically about oil and its various components, thus leading to a successful event.
Nissan sponsored the Ha’il International Rally as its ‘official car’ partner using Augmented Reality to gain best possible exposure and engagement from the visitors.
Client: Nissan KSA/ Phenomena Communications
Industry: Consumer and Retail, Automobile
Objective: To gain best possible exposure and engagement from the visitors at the Ha’il Nissan International Rally
Product: Augmented Reality
Brief: As part of its ongoing Revival Plan in KSA, Nissan sponsored the Ha’il International Rally as its ‘official car’ partner. The rally is one of the oldest and biggest motorsport events in the Kingdom of Saudi Arabia (KSA) targeting youth and families. The prestigious sporting occasion takes place parallel to the Ha’il Festival, which is a cultural awareness and entertainment themed celebration in which the 15 (KSA) authorities hold their own engaging activities for the public. The event was a good opportunity for unique and unrivalled direct marketing opportunity.
Nissan, always in tune with what’s trending, briefed our partner agency, Phenomena Communications to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the rally. Linking the activity to social media (Twitter) was a crucial necessity.
Considering that most of them love to take pictures with such high performance rally cars and share them on social media, we gave them something unforgettable!
We developed an interactive solution to let the visitors choose from a selection of cars (visuals) to take pictures with four different expressions – happy, excited, funny and serious. The visitors loved the simplicity of the use of the application:
• Select the car of your choice
• Pose with it
• Click pictures with the expression of your choice.
• Edit them in an Instagram fashion.
• The visitor could then share the photos directly on Twitter or take a color photo print, to carry back home a memento of an awesome experience
Impact: The Nissan exclusive booth at the event, witnessed amazing footfall, for users to access the amazing app which quickly became a word of mouth.
At Saudi International Motor Show, our client Nissan used Augmented Reality to gain best possible exposure and engagement from the visitors.
Client: NISSAN KSA
Industry: Consumer and Retail, Automobile
Objective: To Gain best possible exposure and engagement from the visitors at their stands in the Jeddah Motor Show
Product: Augmented Reality
Brief:Saudi International Motor Show is the region’s largest and longest established automotive event consistently providing the automotive industry with a unique and unrivalled direct marketing opportunity.
Nissan, never to be a step behind the latest style briefed our partner agency to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the motor show.
Linking the activity to social media (Facebook) was another key requirement.
Majority of the visitors to Jeddah Motor show are sports car enthusiasts and almost all of them love to take pictures / Selfies with such cars and share them on social media. We gave them something they could never forget!
We developed an interactive solution to let the visitors choose from a selection of cars (virtual) to take pictures with. Cars that aren’t even there at the event. Select the car of your choice, pose with it and then click a picture with it. The pictures could then even be edited in an instagram like fashion. This meant getting the coolest clicks from the motor show!
The visitor could then share the photos directly on Facebook or take a colour photo print as bragging point to their friends.
Impact: More people clicked their pictures and shared on Facebook from the Nissan stall than any other in the show because of the customisability and quality of pictures.
At the Auto Expo, Volkswagen deployed 5 Multi-touch MagixKiosk™’s with custom content.
Objective: To provide a fresh, new feel across the display space and the allow the visitors to virtually touch and feel the cars.
Product: Multi-touch MagixKiosk™
Brief: The Auto-Expo was a landmark event in the calendar of pretty much every car maker worth the name. Given the large number of high quality brands clamouring for the attention from the visitors, each exhibit had to lay extra emphasis on means to attract and engage them. Volkswagen chose to take the Interactive route towards this goal. They deployed 5 Multi-touch MagixKiosk™’s across their exhibit. Each kiosk was fitted into a custom developed casing that provided additional messaging and branding space. The kiosks were equipped with custom content that contained visuals and simulations along with specs other details of the new models being exhibited. Visitors could view different variants and colours of the newly launched model with a touch or a swipe. They could zoom in or out, rotate the view and capture different perspectives of the car. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be in each case in addition to discovering other features of the models. Visitors could also access videos of the high-tech manufacturing plant where the cars were made and also view videos of the testing of the cars. The entire experience was designed to give visitors as close a look and feel of the vehicle as could be given without actually getting in and driving away in it and in the process inform them about the capabilities of the models even as they were entertained.
Impact: Even in an event as dazzling as the AutoExpo the Interactive kiosks ensured that visitors left with an indelible impression of the Volkswagen exhibit.
The MagixFone™ enabled a wide participation while educating Mumbaikars in fun and entertaining ways.
Client: Skoda Automobiles
Objective: To give a completely new and memorable dimension to the re-launch of a well-known luxury brand
Product: Multi-Touch MagixKiosk™
Brief: Automobile brands lead the way when it comes to the use of new techniques and technologies to create a differentiated experience for their customers and this starts at the time of the launch itself – or in this case the re-launch. The Skoda Octavia is a familiar name for luxury car fans in India and when the latest variant was released in India to the media, the channel and partners the event had to be spectacular. A tool Skoda leveraged heavily was a 3D Visualizer that allowed visitors to get a complete experience of the car – everything except actually driving it that is! Multi-Touch MagixKiosk™ with specially designed content allowed visitors to view different variants and colours of the newly launched variant with a touch or a swipe. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be. The interactivity brought the 3-D effects to life, a new dimension as it were, while allowing the visitors to get a truly up-close and personal feel of the car.
Impact: Visitors were left dazzled with the new car as well as with this completely unique way of allowing each of them to experience it at their own pace.
Tata Motors used MotionMagix™ Interactive Wall to convey information about a serious product in a fun way.
Client: Tata Motors
Objective: To use Interactivity and Gamification to drive up product awareness
Product: MotionMagix™ Interactive Wall
Brief: Among the bigger challenges that brand activation agencies face is launching a product that is intended for consumption by an audience that may be less educated or otherwise less inclined to participate in the traditional brand building avenues. A classic case in point is Trucks within the larger Automobiles category. The buyers are extremely knowledgeable about the products, features and benefits but their media consumption patterns are dictated by their education levels, preference for local languages, semi-urban or rural location and so on. Tata Motors addressed this challenge in an extremely innovative manner through the use of Interactivity and Games. Trucks equipped with the MotionMagix™ Interactive Wall and bright LED displays were dispatched nationwide to go where the target customers were – in the smaller towns and villages. In a colourful and carnival like atmosphere information about the new product and its features was disseminated among the visitors. They were then invited to play a game – drive their truck across a road while avoiding obstacles and pit-falls that a lesser truck would have succumbed to. A special effort was made to use local languages and symbols in an attempt to engage the drivers in their own vernacular. The games were designed to give the players a sense of the capabilities of the truck while engaging and entertaining them and the audience reaction would suggest that the purpose was more than achieved.
Impact: A fun way was used to convey information about a more serious product category while allowing for the specific characteristics and awareness of the target audience.
MagixKiosk™ & MagixFone™ increased awareness of Volkswagen’s environmental policies.
Objective: To increase awareness of Volkswagen’s environmental policies and to demonstrate their commitment to the environment among employees
Product: MagixFone, Multi-touch Magix Kiosk
Brief: As one of the largest automobile makers in the world Volkswagen has always demonstrated an admirable commitment to the environment. Their policies are extensive and often visionary. On the occasion of the World Environment Day they wanted to re-iterate this commitment in the eyes of employees and also to drive up awareness of the various policies and methods. They chose to do this in an engaging game show like format using a combination of the Magix Kiosk & MagixFone. Questions about the environmental policies of Volkswagen appeared on the screen and employees were invited to send in their responses using their phones. The responses were associated with the mobile numbers of employees and tracked through MagixFone. The contest drew such a tremendous response that Volkswagen has decided to run such contests at other locations and around the year. The employee that scores the highest across all of these could be eligible for a grand prize. Policies sometimes get the rap for being dry & un-interesting – not when presented in this manner!
Impact: The interesting approach adopted to drive up awareness of the policies among the many employees was a great success.
ARAI installed multiple Magix Kiosks at their showcase to enhance instructional experience and to welcome visitors.
ARAI installed multiple Magix Kiosks at their showcase International Symposium to enhance the instructional experience for the exhibit visitors. They also installed a 25 feet long Interactive Floor to welcome visitors to the event.
Visitors made aware of the fascinating journey of Royal Enfield in an unforgettable manner.
Client: Royal Enfield
Objective: To drive home the extremely strong historical context of the brand and to reinforce the connect with its many fans.
Product: MagixTouch Multi-Touch technology on a 65 inch screen
Brief: Royal Enfield is an iconic brand steeped in history. As the oldest bike in continuous production in the world it has legions of followers across the globe who consider themselves experts at every twist and turn in the story of the company and the brand values this sentiment tremendously. To give these committed brand advocates access to the complete history of the bike in one place and to indulge their need to check into specific points in the timeline Royal Enfield has provided an Interactive Timeline at the reception of their main factory in India. MagixTouch Multi-touch technology on a 65 inch screen brings to life this time line containing information about the bikes of the time, the designers, specifications, advertisements, press clippings and several nuggets of visually appealing information. Visitors can go forward and back in time and home into specific years and feed their fancy to the fullest. What a way to really get to know a brand and its fascinating journey through time !
Impact: The visitors are made aware of the fascinating journey of the brand in an unforgettable manner.
Tata Motors promoted the new EX2 Truck using MotionMagix™ technology and recieved never before results.
Client: Tata Motors
Objective: Promote EX2 Truck across multiple cities in India
Product: MotionMagix WALL
Installation Type: Single Overhead Projection on Wall
Brief: Tata Motors is a leading manufacturer of road transport vehicles exporting their automobiles globally. Their newest offering the EX2 from the mini-truck segment was targeted at SME businesses for carrying goods within and inter-city. The challenge was to educate benefits of the truck to the drivers. Tata Motors wanted to move away from the traditional ways of printing brochures, arranging demonstration, offering test rides. Along with the Event Agency QED Communication Agency, we designed an interactive application to engage the target audience into an educative experience. The MotionMagix Interactive Wall was mounted inside a custom built EX2 and the application was Catch Objects using body movements. The drivers needed to collect points by catching the correct features of the EX2 in this Catch Game. Through this interactive game, the drivers, their owners and fleet managers, not only got educated about the loaded features of the EX2 but also became a talk of town at 85 selected cities across 21 states in India.
Impact: Tata Motors effectively promoted the new EX2 Truck using TouchMagix Technology. They got on the spot bookings for purchase across multiple cities in India.