Category Archives: Consumer Goods

Building consumer connections with interactive newsletters

Interactive technology helped in displaying content in a very engaging format and increasing footfall at Dion Wired Mall, Johannesburg.

Client: Dion Wired Mall, Johannesburg

Industry: Retail

Objective: To increase the reach of the company newsletter and excite people to become registered users

Product:MotionMagix™ Interactive Wall with Microsoft Kinect Tracking

Brief: Businesses view newsletters as an extremely valuable marketing tool. In the retail industry especially, newsletters help in maintaining contact with customers, create awareness regarding the brand and products, help in brand positioning and allow people stay better informed about the business. However, what if the contact base of customers was ever increasing? What if there was a huge target audience sitting right at the doorstep but you had no idea how to reach out to them?
Dion Wired store, one of South Africa’s premier consumer electronics and appliance concept store, aims at staying connected. They realized that they could reach a much larger number of people and generate more sales if their newsletter reader base would increase. Since not all the walk –in customers of the store were registered users, Dion Wired needed to come up with an innovative solution to bring the newsletter to all the people who visited them. To help them achieve this TouchMagix installed a 56 inch LED full HD screen MotionMagix™ Interactive Wall at the store powered by Kinect Microsoft gesture technology. We created a template for their newsletter which could be displayed on this MotionMagix™ Interactive Wall. The visitors could take a look at the latest products and innovations and could scroll up or down and even click on the displayed content using gestures. The people walking into the store were extremely impressed with the huge display and the cutting edge gesture technology. They scrolled though the newsletter getting informed about all the latest products and store deals with a lot of interest because of the immersive quality of the display. This installation generated was quite a buzz amongst the store goers and was a huge success since it saw people queuing up to view the latest products on offers and also witnessed quite a large number registering to receive their newsletters online as well!

Impact: TouchMagix’s interactive display and cutting edge technology helped in displaying content in a very engaging format that generated a lot of interest amongst customers and encouraged them to become registered users of the store.

Reebok Promotes Speed – Naturally

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An uncompromisingly high quality display in tune with Reebok’s brand image was deployed to great effect.

Client: Reebok

Industry: Consumer Goods

Objective: To provide a dazzling backdrop to a brand event within an extremely short time.

Product: MotionMagix™ Interactive Floor

Brief: Reebok is among the best known fitness brands in the world with appeal across several segments of the market and a premium focus. The brand went through an overhaul and the launch event had to represent those values so they turned to the MotionMagix™ Interactive Floor to give the event the backdrop it deserved. The only problem was the lack of time to put the installation together. This was further complicated by the sheer scale – a 60 feet long walkway in a high end hotel. The fact that the event turned out as successful as it did was down to the advanced technology that we were able to bring to the occasion. The Edge blending capability of our solution allowed a smooth installation despite the extreme length. As a matter of fact the multiple sensors connected over a network present such flexibility that displays of virtually any size can be deployed in a very short time given extremely robust, content development and support teams, like our very own. The Reebok event turned into a dual showcase – the brand as well as the technology and the extremely speedy deployment!

Impact: An uncompromisingly high quality display in tune with Reebok’s brand image was deployed in the time available due to the capability of the advance technology.

Snickers Sweetening the Deal for Vegetarians

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The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media.

Client: Snickers

Industry: Consumer Goods

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk

Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !

Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.

Google Showcases Advertising Avenues for Unilever Brands

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The Interactive capabilities of the MagixKiosk™ played a key role in successfully showcasing Google’s advertising channels.

Client: Google / HUL

Industry: Consumer Goods

Objective: Using the interactive capabilities of the MagixKiosk™ to supplement the appeal of Google’s advertising channels.

Product: Multi-touch MagixKiosk™

Brief: Google hosted an event at the Hindustan Unilever office and used interactive technologies to showcase the array of advertising avenues available to the various iconic Unilever brands within Google’s portfolio. A key part of the effort was the MagixKisok. Touchmagix’s pioneering technology was instrumental in presenting the information in a refreshingly different light. The presentation was informative, interactive and visually appealing – a combination that served to make it memorable. This allowed the content to be shown off to maximum advantage with nothing being lost in translation – surely the best way to convince the Unilever brand advocates of the potential of the medium.

Impact: The Interactive capabilities of the MagixKiosk played a key role in the successful showcasing of Google’s content.

Castrol Launch: Interactive floor and wall projection system

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Castrol used Interactive floor and walls to launch their new products in various cities.

Interactive floor and walls being used by Castrol to launch their new product in various cities. The car runs faster and smoother on collecting Castrol oil packs. People are awestruck to see the interactive fire blaze.