Visitors gets engaged With MotionMagix I40 feet interactive Walkway.
Client: HOA NGUYEN PHUC BAO Company Name : The Gioi Vang Pte. Ltd. (SOTRACO Group), Vietnam Industry: Events Objective: On the Occasion of lighting festival in Myanmar, Client wants more fun and interactive platform to engage people. Product: Retail (Shopping Mall) Brief: The Client Company is dedicated to providing product technology solutions that spans into many fields such as advertising media, entertainment, and many more. On the occasion of lighting festival in Myanmar client wants to engage people in an interactive way.
To facilitate above objective a 40 feet interactive walkway (Interactive Floor) created at HAGL Center (The biggest shopping center in Myanmar) using MotionMagixTM Ultimate the most powerful software, 4 projectors and 4 MagixSense sensors. This made the fun at HAGL Center for everyone present there.
Clean, healthy drinking water is essential to a child’s proper mental and physical development and general well-being of adults. To demonstrate this, a video illustration was created.
Client: Hindustan Unilever Limited (HUL) / Agency
Industry: FMCG
Objective: To demonstrate the significance of pure drinking water for their product, Pureit water purifier.
Product: TouchMagix™ MT Series Multi-Touch Screen
Brief: In order to capitalize on the health benefits of water, it is essential to draw from a clean source of water. There are more than 2100 known drinking water contaminants that may be present in tap water, including several known poisons. Clean, healthy drinking water is essential to a child’s proper mental and physical development and general well-being of adults.
Pureit has advanced 4-stage technology which can remove harmful contaminants like Lead & Rust. The complete range of Pureit devices, using multiple stages of purification, ensures that all consumers get safe drinking water. To demonstrate this, a video illustration of a baby consuming impure water was created, wherein the baby coveted for pure water, instead of the impure water elaborated with visuals of germs in the water. At the end of this video, details for a free demo at home could be optionally provided.
Impact: Significance of pure water demonstrated well with interaction and engagement at the event, thus boosting sales scope. More than 100 leads were captured per day by this engaging experience.
SAB at their bartending event used MotionMagix™ Interactive Floor at the stage stairs. Interactivity was applied with gesture recognition.
Client: South African Breweries/ Partner Agency
Industry: Consumer Goods
Objective: Enthrallment with an engaging and interactive experience keeping with the company product’s characteristics.
Product: MotionMagix™ Interactive Floor
Brief: Founded in 1895, the South African Breweries (SAB) headquartered in Johannesburg, is the South African subsidiary and historical birthplace of SABMiller plc, one of the world’s largest brewers by volume with more than 200 brands and brewing interests and distribution agreements in 75 countries across six continents.
SAB at their annual event used MotionMagix™ Interactive Floor at the stage & stairs. Interactivity was applied in a way, wherein beer bubbles were displayed on the stairs, with gesture recognition of the person walking towards the stage.
Impact: Memorable experience for everyone at the event and brand augmentation.
Considering today’s sedentary lifestyles, corporal engagement is always an exciting and memorable experience. Also, in an age of competitive business, what could be a better way to strengthen business partnerships with such light and fun leisure activities!
Client: Manchester United Restaurant & Bar, Delhi / Agency
Industry: Food and Beverage
Objective: Engage and entertain business partners.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Manchester United Restaurant & Bar is one of the bustling sports bar in Delhi. The most preferred destination for sports matches screening. They hosted their business partner DHL Express, providing international express mail services at a fun carnival event.
The event was arranged on the same day the Manchester United VS Arsenal football match was played. Considering the venue and the day of the event, what could be a better way to entertain, other than a football match! An interactive game of football was created for visitors, with a ‘Goalkeeper’ Game. The player controlled the goals with gesture that were projected on the MotionMagix™ Interactive Wall! Every goal result was then exclaimed with ‘Saved’ and ‘Missed’ text and a score and time counter on either sides of the screen.
Considering today’s sedentary lifestyles, such engagement is always an exciting and memorable experience. Also, in an age of competitive business, what could be a better way to strengthen business partnerships with such light and fun leisure activities!
Impact: Business partners enthralled with fun and entertaining interactivity leading to a memorable experience!
Hindustan Unilever engaged in a Corporate Social Responsibility event on Earth Day. The aim was educating its staff and customers. An activity was organized to host visitors and engage them. A game keeping in focus, the thrust of Earth Day, was created for this.
Client: Hindustan Unilever Limited (HUL), Pune / Agency
Industry: FMCG
Objective: To give visitors a unique gaming experience at the Earth Day activity.
Product: MotionMagix™ Interactive Wall
Brief: Earth Day is an annual event when worldwide events are held to demonstrate support for environmental protection. Many corporates like Hindustan Unilever engage in Corporate Social Responsibility events aimed at educating its staff and customers.
An activity was organized in the company’s atrium to host visitors and engage them. A game keeping in focus, the thrust of Earth Day, consisted of collecting water in a bucket in a forest environment. While kids enjoyed this game, adults too caught on with the desire to personally experience the Technical Magic. This led to a queue of visitors being mesmerized with the interactivity to carry home a brilliant memory.
Impact: Earth day will never be forgotten by HUL staff and the visitors, commendable time being spent!!
Mahindra & Mahindra – Brsitlecone, a part of Mahindra Group, is a one-stop shop for all supply chain needs. At an event, high profile guests were entertained and engaged with gesture-based technology games.
Client: Bristlecone- Mahindra & Mahindra Limited, Pune
Industry: Technology/ Automobile
Objective: To engage high profile guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Bristlecone is a leader in advising clients on how to maximize the strategic value of their supply chains and assisting them in unleashing that value rapidly through effective use of enabling technologies. It endeavors to be a one-stop shop for all supply chain needs. It is a part of Mahindra Group, an Indian conglomerate.
Audience engagement is a big priority for any major corporation. Major businesses like Bristlecone in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences. At a recent event, they wanted to provide engagement and recreation for the audience.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through gestures and are extremely addictive and challenging.
As people discovered the games, the desire to personally experience the play caused a huge rush at the venue. The visitors complimented Bristlecone for the innovative engagement.
Impact: Logistics, a tough way to comprehend, was explained using technological innovation and with what awesome fun!!
Castrol recently held an event at the Castrol Technology Center, Mumbai. The aim was to enlighten visitors about the atoms and bonding of the molecules in oil. A game was created to demonstrate this science.
Client: Castrol, Mumbai / Agency
Industry: Oil and Gas
Objective: To educate visitors about the science in oil.
Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™
Brief: Castrol, a British global brand of industrial and automotive lubricants offers a wide range of oils, greases and similar products for domestic, commercial and industrial applications.
They recently held an event at the Castrol Technology Center, Mumbai. Visitors here were educated about the science behind oil. The aim was to enlighten them about the atoms and bonding of the molecules in oil. A game was created to demonstrate this science. “Catch the Pollutants”, involved identifying pollutants to be reduced by Castrol specific After Treatment Device. It was demonstrated with a boy carrying a basket for collecting the pollutants.
Impact: Visitors left well-informed and educated scientifically about oil and its various components, thus leading to a successful event.
Brief: Fusion Healthcare is an emerging Indian Pharmaceutical Research, Manufacturing and Marketing Company. Fusion specializes in the most sophisticated and state-of-the-art quality products across various medical specialties. The company is a part of an 800cr healthcare enterprise having foot prints in Supply chain, Logistics and Healthcare facilities.
At a recent doctor’s meet, they used our interactive wall with MotionMagix™ gesture technology for engaging customers visiting the conference. The MotionMagix™ wall enabled guests to involve themselves in an interactive game based on archery and mazes, wherein a 55” monitor presented an archer game for visitors to engage with. The archery game had balloons named after various bacteria, upon being burst, related medicine’s names were displayed.
Impact: The interactive capabilities of the MotionMagix™ Interactive Wall / MagixKiosk™ were used to engage a larger number of people from the audience along with augmenting the branding of medicines.
Lakme Fashion Week, Summer Resort 2015 witnesses a one of its kind combination of MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall leading to brand augmentation.
Client: Lakme Fashion Week, 2015 / Agency
Industry: Lifestyle
Objective: To incorporate interactivity and entertainment at the Fashion Week along with branding augmentation and promotions.
Product: MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall
Brief: Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and integrate India into the global fashion world”. LFW is organized twice every year.
At their recent Summer Resort 2015 fashion show, Lakme installed MagixKiosk™ Multi-Touch which had an application where, the user could apply the shades of their new range of lipsticks called Sculpt, available on screen, on to the picture of their lips taken on the spot, further enhanced by using Photoshop. Once the image was taken, the volunteers signed it, and provided their names along with their Twitter-handle. These images were further displayed on ‘The Wall of Fame’, a large LED MotionMagix™ Interactive Wall, with lip images and signatures of their brand ambassadors as well. The interactivity was brought in, with these images shuffling to create intermix and amusing visuals.
Impact: The interactive capabilities of the combination of MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall were used to engage a large number of people on location and in the virtual world, thus augmenting and promoting the brand.
Nissan sponsored the Ha’il International Rally as its ‘official car’ partner using Augmented Reality to gain best possible exposure and engagement from the visitors.
Client: Nissan KSA/ Phenomena Communications
Industry: Consumer and Retail, Automobile
Objective: To gain best possible exposure and engagement from the visitors at the Ha’il Nissan International Rally
Product: Augmented Reality
Brief: As part of its ongoing Revival Plan in KSA, Nissan sponsored the Ha’il International Rally as its ‘official car’ partner. The rally is one of the oldest and biggest motorsport events in the Kingdom of Saudi Arabia (KSA) targeting youth and families. The prestigious sporting occasion takes place parallel to the Ha’il Festival, which is a cultural awareness and entertainment themed celebration in which the 15 (KSA) authorities hold their own engaging activities for the public. The event was a good opportunity for unique and unrivalled direct marketing opportunity.
Nissan, always in tune with what’s trending, briefed our partner agency, Phenomena Communications to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the rally. Linking the activity to social media (Twitter) was a crucial necessity.
Considering that most of them love to take pictures with such high performance rally cars and share them on social media, we gave them something unforgettable!
We developed an interactive solution to let the visitors choose from a selection of cars (visuals) to take pictures with four different expressions – happy, excited, funny and serious. The visitors loved the simplicity of the use of the application:
• Select the car of your choice
• Pose with it
• Click pictures with the expression of your choice.
• Edit them in an Instagram fashion.
• The visitor could then share the photos directly on Twitter or take a color photo print, to carry back home a memento of an awesome experience
Impact: The Nissan exclusive booth at the event, witnessed amazing footfall, for users to access the amazing app which quickly became a word of mouth.
