Category Archives: Consumer and Retail

Cricket World Cup fever taken to another level!

Samsung expands its reach with prospective consumers along with a fun interactive gaming experience.

Client: Samsung

Industry: Electronics

Objective: To enthrall the guests with an interactive gaming experience.

Product: MotionMagix™ Interactive Wall / MagixKiosk™

Brief: Samsung, at a recent CIO meet user our MagixKiosk™ and equipped a video wall with MotionMagix™ gesture technology used for engaging customers visiting the booth at the conference. The MotionMagix™ wall enabled guests to involve themselves in an interactive game of cricket, wherein MagixKiosk™ created a cricket related trivia for visitors to engage with.

Impact: Samsung increased its reach with prospective consumers along with a fun interactive session at the meet.

Create amazing interactivity in an immersive and captivating manner.

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Using motion and gesture systems, Reliance informs visitor about latest project at brand new experience center.

Client: Reliance Jio Infocomm Limited / DNA

Industry: Telecommunication

Objective: Creating amazing interactivity for their fourth generation (4G) LTE wireless experience center, in an immersive and captivating manner.

Product: MotionMagix™ Interactive Walls, Multi-Touch Android platform

Brief: At the launch of Reliance Jio Infocomm Limited’s fourth generation (4G) LTE wireless services across India, a 4G experience center was to be created to showcase the amazing applications of 4G network to visitors at Reliance HQ. A combination of motion and gesture systems were fostered to deliver an influential experience, for which our MotionMagix™ integrated unit was utilized. The aim was to carry out the launch in an immersive, absorbent story-telling approach.
The story began with the user waving and gesturing at a large 3×3 video wall which was gesture controlled at the entrance of the experience center. This wall started with the history and vision of Reliance in the 4G realm. This exibit was followed by a large multi-touch display which showed the map of India. Zooming and clicking on the map revealed different facts about the immense reach of the network.
The experience then moved to a tunnel which comprised of 14 touch screens with android running on them. The big android touchscreens showcased the power of different apps like Video On Demand, Streaming Audio, Social networking etc. which the new high speed network would enable. This summoned walking through the 4G journey.
“Thanks for the excellent support by TouchMagix team who worked with us to translate the dream to a WOW experience” exclaimed Mr.Kothari from Reliance for completing this installation in a record time.

Impact: Visitors were educated, engaged in a very impressive way at the brand new experience center.

Ibaco augments branding through offline and online interactions.

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Inculcating fun in your product promotions always makes it an event to remember for the consumer.

Client: Ibaco

Industry: Food & Beverage

Objective: To inform the audience about Ibaco ice cream sundaes in a fun, interactive and engaging manner and augment branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco, an ice cream lovers’ bliss, were to host an event wherein they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. They hosted a promotional event at Bangalore with an engaging game for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. The participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connects. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about the ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

Create engagement and interaction using augmented reality.

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A fast growing pharmaceutical company showcases key benefits and advantages using augmented reality.

Client: Abbott India Ltd.

Industry: Healthcare

Objective: Showcasing product base to doctors in a memorable way

Product: Gesture based augmented reality, interactive 55”LED screen

Brief: Abbott,one of the fastest growing pharmaceutical companies recently held an event in Chennai. The event comprising of doctors, Abbott wanted to have an interactive and engaging way for the doctors and other guests to inform them about the products the company offers. They wanted to showcase key benefits and advantages of their drug in comparison to others along with the brand message.
To assist this, we offered them our gesture based 55”LED screen with augmented reality. With state of the art sensor and built-in computer loaded with advanced gesture tracking software, it was compact as well as powerful. The user could see an image floating in front of him with a live camera feed and interact with the display with hand gesture just like the way it happens in movies!

Impact: Interactivity that lead to absorbed knowledge amongst the visitors and doctors about the company’s products leaving a long lasting wow experience!

Posing with the finest rides in town!

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At Saudi International Motor Show, our client Nissan used Augmented Reality to gain best possible exposure and engagement from the visitors.

Client: NISSAN KSA

Industry: Consumer and Retail, Automobile

Objective: To Gain best possible exposure and engagement from the visitors at their stands in the Jeddah Motor Show

Product: Augmented Reality

Brief:Saudi International Motor Show is the region’s largest and longest established automotive event consistently providing the automotive industry with a unique and unrivalled direct marketing opportunity.
Nissan, never to be a step behind the latest style briefed our partner agency to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the motor show.
Linking the activity to social media (Facebook) was another key requirement.
Majority of the visitors to Jeddah Motor show are sports car enthusiasts and almost all of them love to take pictures / Selfies with such cars and share them on social media. We gave them something they could never forget!
We developed an interactive solution to let the visitors choose from a selection of cars (virtual) to take pictures with. Cars that aren’t even there at the event. Select the car of your choice, pose with it and then click a picture with it. The pictures could then even be edited in an instagram like fashion. This meant getting the coolest clicks from the motor show!
The visitor could then share the photos directly on Facebook or take a colour photo print as bragging point to their friends.

Impact: More people clicked their pictures and shared on Facebook from the Nissan stall than any other in the show because of the customisability and quality of pictures.

Microsoft raises the bar

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For launch of the Xbox One gaming console in India, Microsoft used Interactive bar to give visitors a unique interactive experience at this high end launch.

Client: Microsoft

Industry: Gaming

Objective: To give visitors a unique interactive experience at a high end launch

Product: MotionMagix™ Interactive Bar

Brief: Microsoft launched the Xbox One gaming console in India in a sparkling celebration in Mumbai much to the delight of thousands of gaming fans. Gaming in India is growing at an unprecedented pace with gaming fans always on the lookout for entertainment experiences. Xbox One is positioned as one such destination where amazing experiences will always be in store for the users. The launch party of the Xbox One was a glittering event held at the Taj Mahal Palace Hotel and saw spectacular music and dance performances. Just like everything else in this event, the bar too was nothing but extraordinary. Microsoft decided to use the cutting edge interactive technology of TouchMagix to provide their guests with a unique experience by installing a 16 feet long MotionMagix™ Interactive Bar to create a great ambient experience. This was the only functional bar in the event and blended effortlessly with the futuristic technology of the product itself. The intelligent tracking system of the bar detected any object touching the surface and used this input to interact with the movement on the bar counter. When the Xbox logo was displayed on the bar and tracking system in the bar identified the movements on the table and would make the logos glow and then scatter into multiple logos across the table. This interactive bar mesmerized the visitors and gave them a very unique way to engage with the brand.

Impact: The MotionMagix™ Interactive Bar created a futuristic user experience which blended with the marketing theme of a high end product

A dealer event with an interactive touch

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MotionMagix video wall with augmented reality gave brand an opportunity to reach a larger audience through an offline-online connect.

Client: A leading FMCG company

Industry: FMGC

Objective: To build brand image with the dealers and establish an offline-online connect to reach a larger audience

Product: MotionMagix on video wall

Brief: Dealer events today are not just forums where companies can showcase best practices, trends and other information relevant to the company but are also exciting venues for companies to connect at a more personal level with their dealer network. Dealer events are also a great platform to recognize the contribution the dealers make towards the company’s success and for this the company’s go all out to ensure that the dealers have a great time. A leading FMCG company organized one such event in Delhi for their dealers. Apart from the business discussion that went on, the company also wanted to make sure that their dealers have their fair share of fun and have a unique experience. For this they employed the futuristic capabilities of TouchMagix’s technology and clubbed gesture technology with augmented reality. TouchMagix deployed a huge MotionMagix video wall which displayed some spectacular monuments from across India. The guests using gestures could choose and select the monument in front of which they wanted to be photographed. Once selected, the monument would be displayed on the large screen and the guests could take their picture standing in front of their favourite structure. Once clicked the guests could then post their picture directly from the screen on to their Facebook page. This exercise helped this leading FMCG company to not only engage with the audience present at the location of the event but also provided an excellent way to optimize brand visibility by connection with the thousands via the social media channel using the offline-online connect.

Impact: The interactive technology not only engaged the visitors at the venue but also gave the brand an opportunity to reach a larger audience through an offline-online connect.

An Interactive Arsenal

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Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games

Client: Puma

Industry: Retail

Objective: To create an experience zone to impress at a high profile and high energy event

Product: MotionMagix™ Interactive Floor

Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!

Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.

Building consumer connections with interactive newsletters

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Interactive technology helped in displaying content in a very engaging format and increasing footfall at Dion Wired Mall, Johannesburg.

Client: Dion Wired Mall, Johannesburg

Industry: Retail

Objective: To increase the reach of the company newsletter and excite people to become registered users

Product:MotionMagix™ Interactive Wall with Microsoft Kinect Tracking

Brief: Businesses view newsletters as an extremely valuable marketing tool. In the retail industry especially, newsletters help in maintaining contact with customers, create awareness regarding the brand and products, help in brand positioning and allow people stay better informed about the business. However, what if the contact base of customers was ever increasing? What if there was a huge target audience sitting right at the doorstep but you had no idea how to reach out to them?
Dion Wired store, one of South Africa’s premier consumer electronics and appliance concept store, aims at staying connected. They realized that they could reach a much larger number of people and generate more sales if their newsletter reader base would increase. Since not all the walk –in customers of the store were registered users, Dion Wired needed to come up with an innovative solution to bring the newsletter to all the people who visited them. To help them achieve this TouchMagix installed a 56 inch LED full HD screen MotionMagix™ Interactive Wall at the store powered by Kinect Microsoft gesture technology. We created a template for their newsletter which could be displayed on this MotionMagix™ Interactive Wall. The visitors could take a look at the latest products and innovations and could scroll up or down and even click on the displayed content using gestures. The people walking into the store were extremely impressed with the huge display and the cutting edge gesture technology. They scrolled though the newsletter getting informed about all the latest products and store deals with a lot of interest because of the immersive quality of the display. This installation generated was quite a buzz amongst the store goers and was a huge success since it saw people queuing up to view the latest products on offers and also witnessed quite a large number registering to receive their newsletters online as well!

Impact: TouchMagix’s interactive display and cutting edge technology helped in displaying content in a very engaging format that generated a lot of interest amongst customers and encouraged them to become registered users of the store.

An Interactive Family Affair

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The use of interactive technology made the Corporate HR event more engaging and generated greater participation.

Client: PayPal

Industry: E-Commerce

Objective: To make a corporate HR engagement program highly engaging and encourage greater participation

Product: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief

Employee engagement is a key focus area for all companies today. Greater employee engagement helps in employee retention and also helps to boost productivity. When PayPal organized their annual Family Day, among their considerations was not only having an entertaining event but also to ensure a high degree of employee engagement and interaction. In order to make the event more interactive PayPal deployed a MotionMagix™ Interactive Wall and a MotionMagix™ Interactive Floor. While the grown up participants had a great time playing a number of interactive games that tested their capabilities, the children too, were not far behind. The MotionMagix™ Interactive Floor generated a lot of interest amongst the junior members who were seen having a rollicking time and enjoying the event to the fullest. Now that’s what employee engagement looks like when it is coupled with interactive technology!

Impact: : The use of interactive technology made the event more engaging and generated greater participation.