Category Archives: Corporate


Global pharmaceutical giant gets its employees moving and jumping to technology

Interactive games at a corporate event for employee engagement

Client: Sanofi

Industry: Pharmaceutical

Objective: Employee engagement at a corporate event for leading Pharma Company.

Product: MotionMagixTM on 60” LCD TV

Brief: Employee engagement is a big priority for any major corporation and it has been ours too over the years. Major businesses like Sanofi in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through bodily gestures and are extremely addictive and challenging.
For Sanofi, we installed a MotionMagixTM front sensing Interactive wall with a set of 10 games customized to reflect their corporate identity. We used a 60” LCD TV as the display.
As people discovered the installment and games, the desire to personally experience the game play caused a huge rush at the venue. And before the event was even over people started pouring in with request for more such events. If you count success of an event by sheer joy on people’s faces, this was certainly a successful one. We thank our partners and the clients for the overall success of the event.

Impact: The event became successful and served purpose of employee engagement with interactive games on LCD screen.

An incredible InfoComm 2014

An incredible InfoComm 2014


TouchMagix showcased our latest products and interactive technology solutions with some of our iconic content solutions which were used by industry giants at Infocomm 2014.

Brief: India’s largest AV and ICT event, InfoComm2014, held recently in Mumbai was buzzing with excitement. The Mecca for all AV technology lovers, this event gave us a huge opportunity to showcase some of our latest products and interactive technology solutions. The event saw enthusiastic participation and we are happy that we got quite a high share of visitors (in fact, we are told we probably had the highest number of footfalls). Our displays had the visitors marveling at our cutting edge touch and gesture based interactive technology solutions. We displayed two of our new technologies; a collaboration screen for BYOD solution and the new MotionMagix 5.0 hardware solution. Apart from this we had our visitors admiring our other tech displays, the multi- touch MagixKiosk™ and the multi- touch MagixTable™. We also showcased some of our iconic content solutions which were used by industry giants such as Royal Enfield, Reebok, Cisco, Lakeview and Volkswagen to make their company and branding events a mega success.
InfoComm is also a great place to update yourself on the latest in AV technology via the seminars conducted by industry stalwarts. Our CEO Anup Tapadia conducted one such session on interactive technology which saw a packed house. We spoke to some of the attendees and were overwhelmed to find that many had traveled across the globe to attend this session specifically.
Here’s a big thank you to all who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.


The Interactive Way to Experience Your Home Before Buying It

MagixTable™ provides a highly interactive and visually appealing way for prospective buyers to experience.

Client: A Premium Real Estate Brand

Industry: Real Estate

Objective: Providing a highly interactive and visually appealing way to prospective buyers to experience the details of this luxury realty project.

Product: MagixTable™

Brief: Real Estate is one of those spaces where extreme competition drives developers to come up with more and more innovative ways of positioning their projects. The challenge they then face is how to convey the features they are leading the projects with to prospective customers given that the projects probably exist only on the drawing board at that stage. On the launch of a luxury real estate project a premium developer in Western India, addressed this problem through an innovative combination of Interactive Technology and visually stunning content. The location and features were clearly targeted towards the higher end of the market and great care had to be taken to ensure that the entire customer experience was similarly focused. With this in mind this they deployed multiple MagixTable’s at the project site. Prospective customers who visited the site were able to browse through information on the projects, view some of the innovative features and amenities provided, explore floor plans and compare details of importance to them. This gave them a way to engage with the project, virtually touch and feel it in a manner of speaking, before making the decision to buy. An interactive way was found to bring the details of the project to life for an elite clientele looking to make this luxury development their home.

Impact: An experience in keeping with the luxury image of the project was being conveyed while still providing all the essential information sought by the prospective buyer


ATOS Redefining Customer Experience Through Interactive Engagement

ATOS presented company information in an innovative manner using MagixTouch™ Multi-Touch displays.

Client:  ATOS

Industry : Technology

Objective: To present company information in an engaging and innovative manner

Product: MagixTouch™ Multi-Touch System

Brief: ATOS is a global Information Technology Services leader which aims at powering progress for its clients by helping them power their business technology. With clients across Telecom, Media, Technology, Financial Services, Energy, Retail, Manufacturing and Healthcare amongst others, ATOS is 76,000 employees strong and has a presence in over 46 countries. They have been innovative, dynamic and driven in their approach towards their clients. Their Customer Experience Center aligns to this approach by creating a differentiated customer experience with two, large 65 inch interactive screens from TouchMagix. These MagixTouch™ Multi- Touch systems give customers seamless access to company information that they can browse through, take a quick peek at power point presentations, look at solutions and view success stories in an interactive and impactful environment powered by these large screens. This Customer Experience Center is truly built to leave a lasting impression.

Impact: A whole new customer experience by creating an impactful environment by sharing information in a visually distinctive and innovative manner using interactive displays.




Real Estate Developer Creating Lasting Impression at Property Expo

Leading Real Estate developer attracted visitors and dazzled them like never before.

Client: A Leading Real Estate Developer

Industry: Real Estate

Objective: To differentiate their exhibit in a highly competitive environment.

Product: MagixTable, Multi-touch on wall, MotionMagix Interactive Wall

Brief: One of the leading Real Estate developers in the country was participating in the MCHI Credai Property expo in an environment where over a 100 exhibitors were vying for the attentions of thousands of prospective buyers. They chose to deploy a full range of Interactive solutions with eye-catching & informative content to leave a lasting impression in the minds of the visitors. This ranged from their branding on the MotionMagix Interactive Floor interacting with visitors to on-demand information of their projects on the MotionMagix Interactive Wall & the MagixTables. The stall caught the eye of visitors  & exhibition organisers alike & ended up being among the most awarded in the show.

Impact: The booth attracted visitors from among the prospective buyers visiting the exhibition & was able to make a mark due to it’s unique look.



Customer Experience Center Befitting Brand Value & Innovative Spirit

Customer Experience Center Befitting Brand Value & Innovative Spirit

Interactivity provided the deisred impact in line with the customer’s status as a Global giant.

Client: Tier 1 Business & Technology Consulting Company

Industry: Corporate

Objective: Build a Corporate & Customer Experience Center befitting their brand value & Innovative spirit.

Product: MotionMagix Interactive Wall, MagixTable, MagixKiosk

Brief: One of the largest shared services center of this tier 1 consultant in India offers support services like Software Development, Markets, Finance, Knowledge, Business & Creative Services & Human Resources to over 100,000+ employees of the firm worldwide. Innovation has always been highly valued & this is amply reflected in the Innovation Center equipped with multiple MultiTouch Tables & an Interactive Wall. These displays showcase corporate information as well as powerful presentations & impactful training materials. A specially unforgettable visual element is provided by the Interactive Wall stretched across multiple side-by-side displays.

Impact: The Interactive elements provide an impact in line with the customer’s status as a Global giant & truly reflecting the value of Innovation.