Client: Agency (Corporate Party)
Industry: Events
Objective: Have guests entertained
Product: MotionMagix™ Interactive Wall
Brief: This Company at their annual party, wanted to entertain guests with interactive games. Thus a MotionMagix™ Interactive Wall was installed to deliver this. The event was a hit, as everyone enjoyed themselves engaging in interactive games!
Client: Aditya Birla Group
Industry: Corporate and Industrial
Objective: MTo induce interactivity and engagement in an event, for guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Aditya Birla Group interests in sectors such as viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India),
BPO and IT services. At their annual Aditya Birla Group Awards 2015 function, they wanted to have their guests engaged in an interactive manner.
Thus to process this objective, MagixKiosk™ was installed, on which guests typed their wishes which were further shared by displaying them on a MotionMagix™ Interactive Wall. This made the event delightful and memorable for everyone present there.
Client: Hindustan Unilever Limited (HUL), Pune / Agency
Industry: FMCG
Objective: To give visitors a unique gaming experience at the Earth Day activity.
Product: MotionMagix™ Interactive Wall
Brief: Earth Day is an annual event when worldwide events are held to demonstrate support for environmental protection. Many corporates like Hindustan Unilever engage in Corporate Social Responsibility events aimed at educating its staff and customers.
An activity was organized in the company’s atrium to host visitors and engage them. A game keeping in focus, the thrust of Earth Day, consisted of collecting water in a bucket in a forest environment. While kids enjoyed this game, adults too caught on with the desire to personally experience the Technical Magic. This led to a queue of visitors being mesmerized with the interactivity to carry home a brilliant memory.
Impact: Earth day will never be forgotten by HUL staff and the visitors, commendable time being spent!!
Client: Bristlecone- Mahindra & Mahindra Limited, Pune
Industry: Technology/ Automobile
Objective: To engage high profile guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Bristlecone is a leader in advising clients on how to maximize the strategic value of their supply chains and assisting them in unleashing that value rapidly through effective use of enabling technologies. It endeavors to be a one-stop shop for all supply chain needs. It is a part of Mahindra Group, an Indian conglomerate.
Audience engagement is a big priority for any major corporation. Major businesses like Bristlecone in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences. At a recent event, they wanted to provide engagement and recreation for the audience.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through gestures and are extremely addictive and challenging.
As people discovered the games, the desire to personally experience the play caused a huge rush at the venue. The visitors complimented Bristlecone for the innovative engagement.
Impact: Logistics, a tough way to comprehend, was explained using technological innovation and with what awesome fun!!
Client: Bharat Forge, Pune
Industry: Engineering
Objective: To make boardroom conferences and meetings interactive.
Product: MagixTouch™ Overlay / Collaboration software
Brief: One of a leading Indian multinational, Bharat Forge is a technology driven global leader in metal forming, having a transcontinental presence across eight manufacturing locations, serving several sectors including automotive, power, oil and gas, construction & mining, locomotive, marine and aerospace.
For making regular boardroom conferences and meetings interactive and elaborative, they have installed MagixTouch™ Overlay along with Collaboration software. To assist this, TouchMagix installed an 85” MagixTouch Overlay on a LED screen provided by them.
Impact: Increased engagement and interactivity with elaborate comprehensions at the boardroom conferences and meetings.
Client: Samsung
Industry: Electronics
Objective: To enthrall the guests with an interactive gaming experience.
Product: MotionMagix™ Interactive Wall / MagixKiosk™
Brief: Samsung, at a recent CIO meet user our MagixKiosk™ and equipped a video wall with MotionMagix™ gesture technology used for engaging customers visiting the booth at the conference. The MotionMagix™ wall enabled guests to involve themselves in an interactive game of cricket, wherein MagixKiosk™ created a cricket related trivia for visitors to engage with.
Impact: Samsung increased its reach with prospective consumers along with a fun interactive session at the meet.
Client: Reliance Jio Infocomm Limited / DNA
Industry: Telecommunication
Objective: Creating amazing interactivity for their fourth generation (4G) LTE wireless experience center, in an immersive and captivating manner.
Product: MotionMagix™ Interactive Walls, Multi-Touch Android platform
Brief: At the launch of Reliance Jio Infocomm Limited’s fourth generation (4G) LTE wireless services across India, a 4G experience center was to be created to showcase the amazing applications of 4G network to visitors at Reliance HQ. A combination of motion and gesture systems were fostered to deliver an influential experience, for which our MotionMagix™ integrated unit was utilized. The aim was to carry out the launch in an immersive, absorbent story-telling approach.
The story began with the user waving and gesturing at a large 3×3 video wall which was gesture controlled at the entrance of the experience center. This wall started with the history and vision of Reliance in the 4G realm. This exibit was followed by a large multi-touch display which showed the map of India. Zooming and clicking on the map revealed different facts about the immense reach of the network.
The experience then moved to a tunnel which comprised of 14 touch screens with android running on them. The big android touchscreens showcased the power of different apps like Video On Demand, Streaming Audio, Social networking etc. which the new high speed network would enable. This summoned walking through the 4G journey.
“Thanks for the excellent support by TouchMagix team who worked with us to translate the dream to a WOW experience” exclaimed Mr.Kothari from Reliance for completing this installation in a record time.
Impact: Visitors were educated, engaged in a very impressive way at the brand new experience center.
Client: Master Card / Agency
Industry: Finance
Objective: To mesmerize the guests with an interactive welcome experience
Product: MotionMagix™ Interactive Floor
Brief: Master Card a leading Finance entity launched its new office where they thought of mesmerizing their guests with a rather welcoming experience. We offered them an interactive welcome with the application of our MotionMagix™ Interactive Floor.
MotionMagix™ by TouchMagix is the next generation gesture tracking platform with endless possibilities. MotionMagix™ Interactive Floor was used to create a flower scatter effect, wherein when the guests walked on the floor, visuals of scattering flowers on the floor with every footstep taken provided a warm and traditional welcome.
Impact: The audience left enthralled with an unforgettable experience.
Client: IBM / Agency
Industry: IT
Objective: Showcasing product videos on multi touch kiosk.
Product: MagixKiosk™
Brief: IBM, an American multinational technology and consulting corporation, manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. At a corporate event of their company they wanted to educate the guests by showcasing their product videos. To serve this MagixKiosk™ was most apt. MagixKiosk™ by TouchMagix being a multi-touch device has an advantage of letting potential visitors experience product videos with significantly more detail, information and clarity. It displayed elaborated videos of six products and services of the company including Resilency, Cloud, Networking amongst others.
Impact: The audience left enlightened about client’s products with an interactive experience.
Client: Capgemini / Agency
Industry: IT
Objective: To enthrall the guests with an interactive welcome experience.
Product: MotionMagix™ Interactive Floor
Brief: Capgemini, providing IT services, is one of the world’s largest consulting, outsourcing and professional services companies. At a corporate event they wanted to enthrall the guests with an interactive welcome experience, to serve this, our product MotionMagix was most apt. MotionMagix™ by TouchMagix is the next generation gesture tracking platform with endless possibilities. MotionMagix™ Interactive Floor was applied to create a blazing fire effect, wherein when the guests walked on the floor, visuals of fire blazing on the floor with every footstep taken by the guest were displayed on a floor area of 8*6 feet.
Impact:The audience left captivated with an unforgettable experience.
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