Category Archives: Education

A little dream is on the way

A little dream is on the way


Moms-to-be, love getting showered with love and so should they be, after all this is their day! Today, technology has shadowed every sector of our lives. A baby shower is not left far behind, getting all digital and fancy, adding to that fun and amusing element at the event!

At this event, guests were welcomed with an interactively cute welcome floor, complete with scattering images of milk bottles, stars, toys etc. in a powdery blue and yellow theme. Upon gesture and interaction detected, these images would scatter to reveal a baby shower text underneath. The effect was complete with baby shower themed songs playing!




MagixSuite™ – Flick and display your case study!

Client: Capgemini
Industry: IT – ITES
Objective: To have a prodigious interactive experience center that provides a radical understanding of case studies to clients.
Product: MagixSuite™
Brief: Capgemini, providing IT services, is one of the world’s largest consulting, outsourcing and professional services companies. Capgemini has crafted a structured storyline around transformation through its focus on “one path” strategy that is wrapped around an “everything digital” core. Its Applied Innovation Exchange is a contemporary and global business platform and IP-based design and delivery model for the application of business innovation and for achieving proficiency in Applied Innovation as an enterprise competency.
Such a great platform requires a savvy yet easily comprehensive display solution, which will meet the objective of showcasing case studies to clients. With MagixSuite™ you can flick images from a primary display to a secondary display. This means images and videos of a case study can be simply pushed physically by gesture, from one display to another.
Impact: Good understanding of case studies, expanded client base.

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Healthcare events can be fun too, the interactive way!

MotionMagix™ Interactive Floor at Novartis’ event creates interactive entertainment.

Client: Novartis / Collective Heads
Industry: Healthcare
Objective: Entertain guests with an interactive welcome.
Product: MotionMagix™ Interactive Floor
Brief: Novartis, Headquartered in Basel, Switzerland, is a world leader in the research and development of products to protect and improve health and well-being. The company has core businesses in pharmaceuticals, vaccines, consumer health, generics, eye care and animal health.
For an event, they wanted to enthrall guests with a captivating welcome. Our Tile Flip effect for MotionMagix™ Interactive Floor was implemented to serve their purpose. In this, a cluster of tiles that first appear still, flip when interaction in the form of footsteps taken occurs! This amusing effect is actually a dual effect, where first tiles appear still on the projected area, upon touch, these texture tiles flip, to blue colored files with fish going around and ripples being formed.
Thus creating the much objected entertainment at visitor’s welcome.
Impact: The audience left captivated with an unforgettable experience.


An Interactive Driving Game that Teaches and Entertains

Annual GCC Traffic Week in Qatar, visitors played a racing game on a MotionMagix™ Interactive Wall while learning about traffic safety.

Client: Qatar Police

Industry: Public / Government Services

Objective: To drive road and traffic awareness in an interactive manner

Product: MotionMagix™ Interactive Wall

Brief: The prosperity of the Gulf countries has brought with it a mini crisis on the roads. The authorities across the region are cognizant of the problem and among the many initiatives they have taken to try and improve the situation is the annual GCC Traffic Week. Held in Darb El-Saai the event this year saw enthusiastic participation from a number of government and other bodies with a stake in the issue. The Qatar Police was prominent among the participants. Their thrust was on creating awareness about road safety, reducing accidents and finding solutions to traffic problems. The approach was to target the youth and the young ones with a traffic exhibition, a safe driving simulator and games. A big hit with the visitors was an interactive racing game played on a MotionMagix™ Interactive Wall. The visitors could use their moves and gestures to control their cars and race through the course – while learning about traffic safety of-course. What better way to drive home these rather dry concepts into the consciousness of the visitors.

Impact: The Interactive game played a big role in re-enforcing the traffic and road safety concepts among the visitors.


Google Chooses an Interactive Way to Promote Social Initiative

Google used a MagixKiosk™ with customized content to help Women Get Online.

Client: Google

Industry: Technology

Objective:  To provide less technically equipped audience an easy way to absorb information

Product: Multi-Touch MagixKiosk™

Brief: Indian internet usage is heavily skewed in favour of males. As a technology giant so heavily invested in the internet Google has launched an initiative to try and change that by Helping Women Get Online and as a result empower them. The effort follows research that had shown how getting online had helped the lives of women, especially rural women. Google created a special multi-lingual website and a toll-free number with information on how to use the internet for getting information of relevance to their daily lives and activities and a collection of women-centric content. A key part of the plan was a launch event designed to disseminate information, introduce the website and its content and the objectives of the initiative. Google used a MagixKiosk™ to supplement their efforts to engage the visitors but most importantly to disseminate the required information in an easy, friendly manner designed to appeal to some of the “digitally illiterate” visitors. The content was laid out in a manner similar to the HWGO website to create a sense of familiarity that would help them when they themselves went online.

Impact:  The easy, interactive means used to deliver the information proved effective and memorable at the same time.

NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner

NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner

Interactive displays at NIT Trichy to promote the co-existential relationship between Man & Technology!

Client: National Institute of Technology – Trichy

Industry: Exhibition, Education

Objective: Showcase the interaction between Man & Technology in an unusual manner

Product: MotionMagix Interactive Floor, Magix Touch Multi touch displays

Brief: The National Institute of Technology at Trichy is one of the premier educational institutions in the country offering Engineering education & Pragyan is their flagship techno-management festival. This year the exhibition invited visitors to “Explore the power of touch”. The MotionMagix Interactive floor allowed visitors to play games like soccer on the floor & have the visuals & sounds react to their movements. The Multi touch displays created a mind-boggling display allowing multiple users to interact with the system simultaneously & get it to perform the tasks set of it.

Impact: The interactive displays fit in remarkably well with the overall attempt of the festival to promote & foster the co-existential relationship between Man & Technology !

In Media:




Technical Event of VJTI “Technovanza” Gets More Entertaining with TouchMagix

Both Interactive Floor & Interactive Wall were deployed at “Technovanza” to entertain visitors.



Interactive Floor & Interactive Wall was deployed at the technical event “Technovanza” to entertain the visitors.

Interactive Wall Exhibit at One of the Largest Zoo in United States

Interactive Wall Exhibit at One of the Largest Zoo in United States

State of the art technology to create awareness about the environmental challenges facing the life in oceans.

Client: Akron Zoo

Industry: Zoo

Objective: Help kids learn about ocean life & conservation

Product: MotionMagix Interactive Wall

Brief: In response to the long standing demands from the community for more aquatic exhibits the Akron Zoo opened a magical exhibit – “Journey to the Reef” featuring 17 aquariums of animals living on or near the reef. One of the most popular features of the exhibit are an interactive area with three kiosks & an interactive media wall where the kids play & learn about life on the reef, the environment & the various species that make the kelp forests, harbours & reefs their home.

Impact: The exhibit is proving to be not only fun but also creating awareness about the environmental challenges facing the life in the oceans.