Category Archives: Entertainment

Kidzania – The Goal is Kids Engagement

Kidzania – The Goal is Kids Engagement

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TouchMagix recreated a soccer stadium experience in Kidzania Mumbai with MotionMagix™ Interactive Wall that served as the goal net.

Client: Kidzania

Industry: Kids, Entertainment

Objective: To leverage the full capabilities of Interactive technologies to provide an extremely engaging experience for kids

Product: MotionMagix™ Interactive Wall

Brief: Brand marketers, event managers and everyone associated with the business of attracting and retaining the interest of customers will agree that the toughest audience to cater to is kids. Their standards are impossibly high at the best of times and even more so when gaming technology is concerned . This was the challenge facing Kidzania, a unique role-playing experience targeting kids, when they were recreating a soccer stadium experience at their Mumbai outlet. The kids signing up for training to become “professional footballers” in the Kidzania world were no exception to this rule especially because they were spending their own money, well “Kidzoes”. A Real soccer ball, a real goal post and real “professional” players taking shots at targets showing up on the screen while being measured for their speed, accuracy and response times do not leave much tolerance for error in the MotionMagix™ Interactive Wall that serves as the goal net. The degree of difficulty and the accuracy demanded of the Wall rose with the age of the players. This was serious stuff for the kids – after-all they did get a detailed “system printed” report card mentioning every detail of their effort down to the last fraction of a second. The Psuedo-Touch Sensing technology we used here was up to the task though. The near-real life experience extended to the extreme care taken in mapping the virtual net to the real goal post down to the last nail – as most will agree nothing is too good for the kids!

Impact: The exacting standards of the children were met by combing the capabilities of the technology and the extreme attention to detail during deployment.

A Smaaashing Bowling Experience

A Smaaashing Bowling Experience

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The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience at the bowling alley.

Client: Smaaash Mumbai

Industry: Gaming and Entertainment

Objective: To elevate the bowling alley experience above the commonplace with a unique blend of the real and the virtual.

Product: MotionMagixTM Interactive Floor

Brief: Smaaash sees itself as a “first of its kind interactive experience” and as a pioneer of sports simulation technology. Each element of the experience is replete with unique touches intended to drive home this message. The Bowling Alley is among the most memorable of these with a unique Twilight Bowling experience under UV light. Adding to the attraction of the alley is the smaaashing MotionMagixTM Interactive Floor that lights up with spectacular visual effects as the players rack up points from frame to frame. Previously in bowling alleys the area to be covered with projections presented a special challenge but a recent upgrade in the software allowed us to achieve spectacular results with roughly half the number of sensors and projectors for twice the previously covered area. Installations are much faster and more cost effective now – this kind of interactivity may well become the norm. Get set for lanes of fire and blazing bowling.

Impact: The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience of the bowling alley.

 

Larger Than Life Virtual Aquarium at Oceans Café Lounge

Larger Than Life Virtual Aquarium at Oceans Café Lounge

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MotionMagix™ Interactive Wall installation plays up the Ocean theme wonderfully and creates an unforgettable environment for diners.

Client: Oceans Café Lounge

Industry: Hospitality, F&B

Objective: To create a completely unique experience guaranteed to make the location the talk of the town

Product: MotionMagixTM Interactive Wall

Brief: The restaurant industry is one of extreme competition with the “Next Big Thing” always waiting in the wings to take over from the current favourite. Apart from the food and the location a major factor that drives success is the dining experience. Customers will become loyal patrons who return again and again only if their visit is unique, memorable and enjoyable and visitors to the Oceans Café Lounge in Nagpur certainly have that. As the name suggests the dominant theme is the Ocean and a massive MotionMagixTM Interactive Wall plays a key role in giving an appropriate feel. At 20 feet X 8 feet the installation is huge – as wide as an ocean you could say.

Enthralled visitors can interact with several exotic aquatic creatures in the fish tank. A seamlessly blended image from 2 projectors serves to make this an experience to remember and to talk about.

Impact: The installation plays up the Ocean theme wonderfully and creates an unforgettable environment for the diners.

 

An Interactive Birthday Party for Uncle Sam

An Interactive Birthday Party for Uncle Sam

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The MagixFone™ enabled much wider audience participation and education at US Consulate in India.

Client: US Consulate in India

Industry: Government

Objective: To share US history, culture and values with the people of Mumbai in fun and entertaining ways.

Product: Magix Fone

Brief: Among the primary charters of the US Consulate in India is to deepen the connection between the people of the two countries. They carry out several activities intended to promote greater understanding of the history, culture and values of USA. One of these events was a day-long celebration of the US Independence Day in one of Mumbai’s major shopping destinations. The event was packed with several fun activities and one that caught everyone’s eye was the US Knowledge Quiz. This was a game show themed Trivia Quiz that came alive as members of the audience phoned in, well sms’ed in, their answers to the questions related to history and culture of US that came up on the screen using the interactive capabilities of the MagixFone. This allowed simultaneous participation of many visitors thus engaging a much larger portion of the audience than would otherwise have been possible. The operating principle being the more the merrier – it is a birthday party after-all !

Impact: The MagixFone enabled much wider audience participation and education via gamification  – a key benefit for an event held in an outside location over a limited period of time.

 

Many Mini Michael Jordans on the Floor at Chicago Bulls Sox Academy

Many Mini Michael Jordans on the Floor at Chicago Bulls Sox Academy

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The Bulls Sox academy’s mission is to create a fun, safe and invigorating environment. TouchMagix made sure.

Client: Chicago Bulls Sox Academy

Industry: Sports / Entertainment

Objective: To induce the kids to greater levels of physical activity by engaging them through a video game like medium

Product: MotionMagix Interactive Floor

Brief: The Bulls / Sox academy is a leading youth player development program with the imposing heritage of 2 iconic sports teams backing it. Among the most popular facilities is The Vault where fitness meets gaming. The facility boasts a variety of exercise – game combinations including an Interactive Floor that occupies pride of place. The floor has eye-catching visuals and invites kids to practice their moves on the floor in a game kind of environment while interacting with the floor as well as other kids. In a day and age where parents and teachers alike are struggling with the challenges posed to them by the need to keep their children entertained, exercised and educated here in The Vault the kids get active while having a great time. The Interactive Experience goes beyond just the interface with a computing device & extends to the way an activity is performed – an opportunity to be immersed and participate in an Interactive experience for the kids to learn from, play with and enjoy.

Impact: The Bulls Sox academy’s mission is to create a fun, safe and invigorating environment to nurture the athletic ambitions of the youth and the Interactive Floor fits right into that mission.

 

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

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A highly creative approach to get audience members to interact with each other using innovative technology.

Client: Google / Ogilvy

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone and MagixKiosk

Brief: Google hosted an event at the Ogilvy & Mather office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an SMS – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.

 

Its playtime at the party

It’s playtime at the party!

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An easy way to get kids engaged & physically active in a controlled environment is through interactive games.

Client: Party

Industry: Kids

Objective: To engage the children attending the event through interactive games

Product: MotionMagix Interactive Floor

Brief: The challenge at any event that expects children among the attendees is how to keep them engaged. This is even more so when the number of kids is large. At a recent party at a leading hotel the hosts solved this problem by installing an Interactive Floor with games. The kids jumped, ran & kicked their way to a great time all the way through the event as these photos will show.

Impact: An easy way to get the kids engaged & physically active in a controlled environment.

 

Multitouch for the Sony PS Vita

Multi-touch for the Sony PS Vita

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The MagixTouch™ Multi-touch was the perfect option for Sony given the uniqueness of PSP Vita to gamers.

Client: Sony PS Vita

Industry: Technology, Entertainment, Event, Exhibition, Mall

Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.

Product: MagixTouch Multi-touch

Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.

Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.

 

 

Vodafone Provides Fun & Memorable Experience for Young Visitors to the Exhibit

Vodafone Provides Fun & Memorable Experience for Young Visitors to the Exhibit

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Visitors were floored by this display of interactivity.

Client: Vodafone – Mumbai

Industry: Exhibition, Telecom, Kids Games

Objective: To provide a fun & memorable experience for the young visitors to the exhibit

Product: MotionMagix Interactive Floor

Brief: Visitors to a recent Vodafone Mumbai event were in for a melodious treat. A unique 2 camera blended projection of piano keys on the MotionMagix Interactive Floor invited the musically inclined to try to make music as they tapped out the keys on the floor. The resultant sound was corrected & tuned for better effect & the melody was piped to the entire exhibition floor in a manner reminiscent of a live pianist at work.

Impact: Visitors were able to not only interact with the exhibit but also to see other visitors react to the music created by them.

 

Differently abled Kids Explore Techno Games

Differently abled Kids Explore Techno Games

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TouchMagix with Lions Club of Pune organized a festival to provide entertainment for specially abled children.

TouchMagix, in association with Lions Club of Pune recently organized a festival at Bal Kalyan Sanstha for differently-abled children.

The purpose of this activity was to provide a sense of entertainment as well as achievement to these specially abled children. They played games which they would’ve never been able to play in real life and the best part is that they responded very well to the MotionMagix interactive floor.

 

The activity was well appreciated by various newspapers as well