Category Archives: Event and Media


MotionMagix Interactive Floor Activities & Games at Kids Birthday Party


With MotionMagix Interactive Floor kids gets engaged like never before.

Client: Birthday Party
Industry: Events
Objective: To entertain kids at birthday party
Product: MotionMagix™ Interactive Floor
Brief: It is a task to keep children constantly engaged at events, especially if it’s a birthday party; kids are always on the lookout of fun and play along with other kids. At birthday party in Delhi, there were a large number of kids that were invited, which meant a solid action plan of keeping them engaged!

Amidst party entertainers, birthday cake and usual birthday games, a MotionMagix™ Interactive Floor was installed, which eventually happened out to be the turning point of the party, as all the kids had a gala time on it! Various floor games and themes were setup with MotionMagix™ floor, which thrilled kids in a fun, engaging and interactive manner!


High Profile Birthday Party with an interactive welcome experience!


Made a entrance bold first impression with flower scatter effect

Client: Agency (Venky’s)
Industry: Events
Objective: To welcome guests with a grand experience!
Product: MotionMagix™ Interactive Floor
Brief: The Venkateshwara Hatcheries Group is a USD 1 billion conglomerate and a large Asian poultry company. To celebrate the founder’s birthday, the agency wanted to deliver a mesmerizing welcome experience to high profile guests. To serve this objective a 90 feet long interactive floor with 6 projectors, 6 MotionMagix sensors, and flower scatter effect used for creating this massive entrance.

A little dream is on the way

A little dream is on the way


Moms-to-be, love getting showered with love and so should they be, after all this is their day! Today, technology has shadowed every sector of our lives. A baby shower is not left far behind, getting all digital and fancy, adding to that fun and amusing element at the event!

At this event, guests were welcomed with an interactively cute welcome floor, complete with scattering images of milk bottles, stars, toys etc. in a powdery blue and yellow theme. Upon gesture and interaction detected, these images would scatter to reveal a baby shower text underneath. The effect was complete with baby shower themed songs playing!




MagixSuite™ – Flick and display your case study!

Client: Capgemini
Industry: IT – ITES
Objective: To have a prodigious interactive experience center that provides a radical understanding of case studies to clients.
Product: MagixSuite™
Brief: Capgemini, providing IT services, is one of the world’s largest consulting, outsourcing and professional services companies. Capgemini has crafted a structured storyline around transformation through its focus on “one path” strategy that is wrapped around an “everything digital” core. Its Applied Innovation Exchange is a contemporary and global business platform and IP-based design and delivery model for the application of business innovation and for achieving proficiency in Applied Innovation as an enterprise competency.
Such a great platform requires a savvy yet easily comprehensive display solution, which will meet the objective of showcasing case studies to clients. With MagixSuite™ you can flick images from a primary display to a secondary display. This means images and videos of a case study can be simply pushed physically by gesture, from one display to another.
Impact: Good understanding of case studies, expanded client base.

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Healthcare events can be fun too, the interactive way!

MotionMagix™ Interactive Floor at Novartis’ event creates interactive entertainment.

Client: Novartis / Collective Heads
Industry: Healthcare
Objective: Entertain guests with an interactive welcome.
Product: MotionMagix™ Interactive Floor
Brief: Novartis, Headquartered in Basel, Switzerland, is a world leader in the research and development of products to protect and improve health and well-being. The company has core businesses in pharmaceuticals, vaccines, consumer health, generics, eye care and animal health.
For an event, they wanted to enthrall guests with a captivating welcome. Our Tile Flip effect for MotionMagix™ Interactive Floor was implemented to serve their purpose. In this, a cluster of tiles that first appear still, flip when interaction in the form of footsteps taken occurs! This amusing effect is actually a dual effect, where first tiles appear still on the projected area, upon touch, these texture tiles flip, to blue colored files with fish going around and ripples being formed.
Thus creating the much objected entertainment at visitor’s welcome.
Impact: The audience left captivated with an unforgettable experience.

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A Smash Hit Event – InfoComm ’15, Mumbai!


InfoComm Floored with TouchMagix!!

InfoComm India is the nation’s foremost pro-AV and Info-Comm Technology show. It is where industry players and experts showcase, share and incubate ideas. It is also where Influencers and decision-makers seek and find solutions to propel their businesses. Just two years in India and the show has gained global recognition.

The event looked forward to by all Augmented Reality lovers and followers, is a huge platform for us to showcase our latest software, products and cutting edge demos of advancements in Multi-Touch Tables and Kiosks! The event saw enthusiastic participation from exhibitors as well as visitors and we are happy with the superb footfall that we received.

This year, amongst our other technologies, we displayed our latest, which are –

• MagixCast – Simply the best software ever created for WiFi screen-casting, annotation and collaboration

• MagixSuite – Flick images from touchscreen to video wall

• Android kiosks

• Cutting edge demos of advancements in Multi-Touch Tables and Kiosks

• Gesture based Engagement and much more…

InfoComm ’15, Mumbai was a smash hit being highly interactive with TouchMagix as its official Interactive Screen Partner. The ‘Wow’ which stirred the entire experience of InfoComm was the MotionMagix technology for interactive floor in collaboration with Panasonic which was set up right on the main entrance amusing everyone walking over with delight.

What took the show away was TouchMagix’s bi-directional annotation and screen collaboration solution where the most prominent names in the industry appreciated this awesome invention.  A big thank you to all those who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.


Taking branding to the next level, with augmented reality!

When games accelerate branding and entertainment of course.

Client: Fusion Health Care, Bangalore

Industry: Health Care

Objective: To augment branding of medicines and engage audiences in entertainment activities.

Product: MotionMagix™ Interactive Wall / MagixKiosk™

Brief: Fusion Healthcare is an emerging Indian Pharmaceutical Research, Manufacturing and Marketing Company. Fusion specializes in the most sophisticated and state-of-the-art quality products across various medical specialties. The company is a part of an 800cr healthcare enterprise having foot prints in Supply chain, Logistics and Healthcare facilities.
At a recent doctor’s meet, they used our interactive wall with MotionMagix™ gesture technology for engaging customers visiting the conference. The MotionMagix™ wall enabled guests to involve themselves in an interactive game based on archery and mazes, wherein a 55” monitor presented an archer game for visitors to engage with. The archery game had balloons named after various bacteria, upon being burst, related medicine’s names were displayed.

Impact: The interactive capabilities of the MotionMagix™ Interactive Wall / MagixKiosk™ were used to engage a larger number of people from the audience along with augmenting the branding of medicines.


Look beautiful, feel beautiful!


Lakme Fashion Week, Summer Resort 2015 witnesses a one of its kind combination of MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall leading to brand augmentation.

Client: Lakme Fashion Week, 2015 / Agency

Industry: Lifestyle

Objective: To incorporate interactivity and entertainment at the Fashion Week along with branding augmentation and promotions.

Product: MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall

Brief: Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and integrate India into the global fashion world”. LFW is organized twice every year.
At their ‪recent Summer Resort 2015 fashion show, Lakme installed MagixKiosk™ Multi-Touch which had an application where, the user could apply the shades of their new range of lipsticks called Sculpt, available on screen, on to the picture of their lips taken on the spot, further enhanced by using Photoshop. Once the image was taken, the volunteers signed it, and provided their names along with their Twitter-handle. These images were further displayed on ‘The Wall of Fame’, a large LED MotionMagix™ Interactive Wall, with lip images and signatures of their brand ambassadors as well. The interactivity was brought in, with these images shuffling to create intermix and amusing visuals.

Impact: The interactive capabilities of the combination of MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall were used to engage a large number of people on location and in the virtual world, thus augmenting and promoting the brand.


Enlighten your audience about your products with an interactive experience.

Showcase your products with detailed videos for a better comprehension.

Client: IBM / Agency

Industry: IT

Objective: Showcasing product videos on multi touch kiosk.

Product: MagixKiosk™

Brief: IBM, an American multinational technology and consulting corporation, manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. At a corporate event of their company they wanted to educate the guests by showcasing their product videos. To serve this MagixKiosk™ was most apt. MagixKiosk™ by TouchMagix being a multi-touch device has an advantage of letting potential visitors experience product videos with significantly more detail, information and clarity. It displayed elaborated videos of six products and services of the company including Resilency, Cloud, Networking amongst others.

Impact: The audience left enlightened about client’s products with an interactive experience.


Ibaco augments branding through offline and online interactions.

Inculcating fun in your product promotions always makes it an event to remember for the consumer.

Client: Ibaco

Industry: Food & Beverage

Objective: To inform the audience about Ibaco ice cream sundaes in a fun, interactive and engaging manner and augment branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco, an ice cream lovers’ bliss, were to host an event wherein they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. They hosted a promotional event at Bangalore with an engaging game for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. The participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connects. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about the ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.