Category Archives: Event

Kidzania – The Goal is Kids Engagement

TouchMagix recreated a soccer stadium experience in Kidzania Mumbai with MotionMagix™ Interactive Wall that served as the goal net.

Client: Kidzania

Industry: Kids, Entertainment

Objective: To leverage the full capabilities of Interactive technologies to provide an extremely engaging experience for kids

Product: MotionMagix™ Interactive Wall

Brief: Brand marketers, event managers and everyone associated with the business of attracting and retaining the interest of customers will agree that the toughest audience to cater to is kids. Their standards are impossibly high at the best of times and even more so when gaming technology is concerned . This was the challenge facing Kidzania, a unique role-playing experience targeting kids, when they were recreating a soccer stadium experience at their Mumbai outlet. The kids signing up for training to become “professional footballers” in the Kidzania world were no exception to this rule especially because they were spending their own money, well “Kidzoes”. A Real soccer ball, a real goal post and real “professional” players taking shots at targets showing up on the screen while being measured for their speed, accuracy and response times do not leave much tolerance for error in the MotionMagix™ Interactive Wall that serves as the goal net. The degree of difficulty and the accuracy demanded of the Wall rose with the age of the players. This was serious stuff for the kids – after-all they did get a detailed “system printed” report card mentioning every detail of their effort down to the last fraction of a second. The Psuedo-Touch Sensing technology we used here was up to the task though. The near-real life experience extended to the extreme care taken in mapping the virtual net to the real goal post down to the last nail – as most will agree nothing is too good for the kids!

Impact: The exacting standards of the children were met by combing the capabilities of the technology and the extreme attention to detail during deployment.

Getting Up-close and Personal with the Latest Car Models at Auto Expo

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At the Auto Expo, Volkswagen deployed 5 Multi-touch MagixKiosk™’s with custom content.

Client: Volkswagen

Industry: Automotive

Objective: To provide a fresh, new feel across the display space and the allow the visitors to virtually touch and feel the cars.

Product: Multi-touch MagixKiosk™

Brief: The Auto-Expo was a landmark event in the calendar of pretty much every car maker worth the name. Given the large number of high quality brands clamouring for the attention from the visitors, each exhibit had to lay extra emphasis on means to attract and engage them. Volkswagen chose to take the Interactive route towards this goal. They deployed 5 Multi-touch MagixKiosk™’s across their exhibit. Each kiosk was fitted into a custom developed casing that provided additional messaging and branding space. The kiosks were equipped with custom content that contained visuals and simulations along with specs other details of the new models being exhibited. Visitors could view different variants and colours of the newly launched model with a touch or a swipe. They could zoom in or out, rotate the view and capture different perspectives of the car. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be in each case in addition to discovering other features of the models. Visitors could also access videos of the high-tech manufacturing plant where the cars were made and also view videos of the testing of the cars. The entire experience was designed to give visitors as close a look and feel of the vehicle as could be given without actually getting in and driving away in it and in the process inform them about the capabilities of the models even as they were entertained.

Impact: Even in an event as dazzling as the AutoExpo the Interactive kiosks ensured that visitors left with an indelible impression of the Volkswagen exhibit.

Dr. Reddy’s Labs Gives Interactive Route to the Stall

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In IPSCON 2013 the interactive floors across the event venue served as extensions of the exhibit.

Client: Dr. Reddy’s Labs

Industry: Pharmaceuticals

Objective: To drive traffic to an event exhibit using Interactive methods

Product: MotionMagix™ Interactive Floor

Brief: IPSCON 2013 is among the largest pharmaceutical events in India. While this presents a huge potential audience to reach out to the challenge for pharmaceutical companies exhibiting is how to drive foot traffic to your specific stall in the face of extreme competition from the leading pharma brands present there? Dr. Reddy’s Labs went to where the people were – all across the event floor. They deployed 8 MotionMagix™ Interactive Floors at strategic locations around the event venue each dedicated to a different brand. The content itself was not necessarily brand-specific – the intent was to engage the visitors in interactions designed to deliver a higher level messaging about how the right pharmaceutical products had the power to make life easier – a road to an un-complicated life as it were. The intent was to motivate event visitors to seek out more details about these products and take that uncomplicated road as it passed through the Dr. Reddy’s Lab exhibit. An innovative way to connect with people even before they made the trip over their exhibit if there ever was one!

Impact: The interactive floors across the event venue served as extensions of the exhibit and were an effective way to interest visitors in the exhibit itself.

ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

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The ONGC booth featured effects on MotionMagix™ Interactive Wall and Multiple Floor games.

Client: Oil & Natural Gas Commission

Industry: Petroleum

Objective: To leverage a mix of Interactive technologies in an eye-catching manner with the objective of becoming the stand-out exhibit at the show

Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall, Multi-touch MagixKiosk™

Brief: ONGC was the organiser of Petrotech 2014, one of the largest events of the Oil & Gas Industries. Apart from being one of India’s largest companies being the organiser placed a special burden of expectation on their exhibit and ONGC chose a full complement of Interactive technologies to ensure they exceeded those expectations. The booth itself featured a MotionMagix™ Interactive Wall on an LCD screen with engaging quizzes and games to keep booth visitors entertained and engaged. The most innovative section of the exhibit featured an unusual coming together of the real and the virtual worlds. 4 rectangular MotionMagix™ Interactive Floors were brought together to form a single square display. Our edge blending technology brought the display together seamlessly. The display featured a scatter effect that welcomed booth visitors as they walked in but the eye was naturally drawn towards an actual traditional lamp setting with real flowers adorning the base merging with a similar bunch of virtual flowers on the interactive display. The merging of worlds didn’t end there though – the booth was inaugurated by the Union Petroleum Minister, Mr. Veerappa Moily, in a ceremony that involved not only the traditional cutting of the ribbon but a unique component on the MagixKiosk™. A symbolic opening of a virtual curtain preceded the minister signing on the interactive screen to declare the booth open – a singularly unique way to bring the magic of Interactivity to blending on-screen content to the real world.

Impact: The mix of approaches was hugely popular as is evidenced by the Best Theme Based Display Award won by ONGC.

Reebok Promotes Speed – Naturally

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An uncompromisingly high quality display in tune with Reebok’s brand image was deployed to great effect.

Client: Reebok

Industry: Consumer Goods

Objective: To provide a dazzling backdrop to a brand event within an extremely short time.

Product: MotionMagix™ Interactive Floor

Brief: Reebok is among the best known fitness brands in the world with appeal across several segments of the market and a premium focus. The brand went through an overhaul and the launch event had to represent those values so they turned to the MotionMagix™ Interactive Floor to give the event the backdrop it deserved. The only problem was the lack of time to put the installation together. This was further complicated by the sheer scale – a 60 feet long walkway in a high end hotel. The fact that the event turned out as successful as it did was down to the advanced technology that we were able to bring to the occasion. The Edge blending capability of our solution allowed a smooth installation despite the extreme length. As a matter of fact the multiple sensors connected over a network present such flexibility that displays of virtually any size can be deployed in a very short time given extremely robust, content development and support teams, like our very own. The Reebok event turned into a dual showcase – the brand as well as the technology and the extremely speedy deployment!

Impact: An uncompromisingly high quality display in tune with Reebok’s brand image was deployed in the time available due to the capability of the advance technology.

An Interactive Shopping Wonderland

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MotionMagix™ Interactive Wall game saw enthusiastic participation and helped to generate excitement among mall visitors.

Client: A leading mall in Dubai

Industry: Retail

Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event

Product: MotionMagix™ Interactive Wall

Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.

Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.

A Good Time for all Using the Magix of Interactive Technologies

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The highly creative approach to getting the audience members to interact with each other by ‘Gifting a Beer’.

Client: Google / GroupM

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone

Brief: Google hosted an event at the GroupM office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The messages offered a fascinating range of communications with people thanking others for a specific job well done or for more personal reasons. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an sms – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.

Atlas Copco and Wirtgen Choose Interactive Technology to Stand Out at Exhibition

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Atlas Copco and Wirtgen stood out in South Asia’s largest event with eye catching displays of technology.

Client: Atlas Copco and Wirtgen

Industry: Industrial

Product: Multi-Touch MagixKiosk™

Brief: It is South Asia’s largest event for the Construction Equipment sector. With its focus on cutting edge construction and industrial technology it would not seem to be the obvious candidate for eye catching displays leveraging technology. Only that it was. The sheer size of the event, the quality of the international participants and the extremely high profile of the visitors convinced at-least a couple of exhibitors to do something special to stand out from this crowd. Atlas Copco, a leader in Construction Technique, and Wirtgen India, a road construction machine manufacturer, deployed the MagixKiosk™ to great effect to engage visitors to their respective booths. Atlas Copco took a fun, gamified approach to achieve this end – they displayed company and product information and images in the form of simple puzzles. Wirtgen used a more direct approach – product information displayed in a visually appealing fashion on the Interactive kiosks. In both these cases the objective was that the visitors to the exhibit should get the information they needed in a manner designed to leave an imprint and this was amply achieved.

Impact: The interactive technology helped the booth stand out in an exhibition with many other exhibitors with products in similar areas.

An Interactive InfoComm MEA in Dazzling Dubai

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TouchMagix Media exhibited a range of Interactive solutions at InfoComm Middle East.

InfoComm Middle East & Africa 2013 in Dubai was held between Oct 20 – 24, 2013 and it was buzzing with excitement. The biggest event in the region for all things Pro-AV and Digital Signage offered an obvious choice for us at TouchMagix Media to exhibit our range of Interactive solutions. Crowds flocked to the event and we got more than our fair share of visitors marveling at the Touch and Gesture based interactivities on display. Here’s big thank you to all our partners who helped put the show together for us and especially to all those who stopped by our stall – until InfoComm MEA 2014 !

An Interactive Display With Drive for Skoda

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The MagixFone™ enabled a wide participation while educating Mumbaikars in fun and entertaining ways.

Client: Skoda Automobiles

Industry: Automobile

Objective: To give a completely new and memorable dimension to the re-launch of a well-known luxury brand

Product: Multi-Touch MagixKiosk™

Brief: Automobile brands lead the way when it comes to the use of new techniques and technologies to create a differentiated experience for their customers and this starts at the time of the launch itself – or in this case the re-launch. The Skoda Octavia is a familiar name for luxury car fans in India and when the latest variant was released in India to the media, the channel and partners the event had to be spectacular. A tool Skoda leveraged heavily was a 3D Visualizer that allowed visitors to get a complete experience of the car – everything except actually driving it that is! Multi-Touch MagixKiosk™ with specially designed content allowed visitors to view different variants and colours of the newly launched variant with a touch or a swipe. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be. The interactivity brought the 3-D effects to life, a new dimension as it were, while allowing the visitors to get a truly up-close and personal feel of the car.

Impact: Visitors were left dazzled with the new car as well as with this completely unique way of allowing each of them to experience it at their own pace.