Category Archives: Exhibition

If-the-Content-is-Cutting-edge-the-Display-must-be-too!

If the Content is Cutting-edge the Display must be too!

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An interactive display was the perfect channel to deliver a rich research oriented content to the audience of Astra Zeneca.

Client: Astra Zeneca

Industry: Healthcare, Exhibition, Event

Objective: To convey information on cutting edge research in an innovative manner.

Product: Multi-touch displays and MagixKiosk

Brief: As one of the leading Pharma companies with a name for research the customer had a lot of information to convey about its various cutting edge research initiatives in a conference attended by pharma executives, doctors & leaders of the business. They chose the Multi-touch MagixKiosk as the vehicle for presenting all this information in an interactive and visually appealing manner without sacrificing any of the gravity of the content. The visitors were left informed as well as impressed.

Impact: The interactive display was the perfect channel to deliver the rich research oriented content to the audience.

 

Media Buyers and Brand Advocates Learn About Interactive Media

Media Buyers and Brand Advocates Learn About Interactive Media

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Media buyers & Brand advocates were impressed by these build marketing & promotions plans.

Client: iMedia Brand Summit – Grand Hyatt Goa

Industry: Exhibition, Event, Media

Objective: Expose consumers of advanced media technologies to the many capabilities of the Interactive media

Product: MotionMagix Interactive Floor, MotionMagix Interactive Wall

Brief: The iMedia Brand Summit is among the most prestigious market-focused worldwide events for brands, marketers & agencies alike.  The second edition of the event in India was held in the Grand Hyatta Goa for a select, invitees only collection of dignitaries. Media buyers & brand advocates from across the country learnt more about the potential of this exciting medium while interacting with the content in a casual setting.

Impact: The objective of convincing media buyers & Brand advocates to build marketing & promotions plans while considering the many exciting options offered by these interactive technologies was largely achieved.

 

Not Just Information…Delivering More

Not Just Information…Delivering More

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The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged in an IT exhibition.

Client: Dell

Industry : Technology

Objective: To increase footfalls and provide the company overview and showcase customer case studies in an innovative manner

Product: MagixKiosk™ Multi-Touch

When one of the world’s leading technology solution providers decided to participate in an IT exhibition, they had to make sure that their displays were as cutting edge as their solutions and products. Since their inception in 1984, Dell has been driven towards providing long term value and customer driven innovation. To showcase this aspect they decided to use the MagixKiosk™ Multi-Touch systems to engage their visitors at this IT exhibition. Multiple MagixKiosk™ Multi-Touch systems were placed at the Dell Systems exhibition booth. A special log in screen with hand reading capabilities was created for them. When the visitor touched his palm to the screen it converted to the Dell logo. The visitor then could navigate through the exhibit and take a look at the Dell success story, discover Dell products and read about customer case studies. The MagixKiosk™ Multi-Touch allowed the customers to browse through interactive graphs and also match data with their facts. A unique wipe effect allowed the customers to uncover underlying stories left visitors feeling fascinated. This interactive experience left the visitors not just well informed but immensely impressed as well.

Impact: The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged.

 

 

Disseminating Mahatma Gandhis Life Lessons & Ideology through Interactive Technology

Disseminating Mahatma Gandhi’s Life Lessons & Ideology through Interactive Technology

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The life & teachings of Mahatma Gandhi’s lessons & ideology in an interactive manner.

Objective: Disseminate Mahatma Gandhi’s life lessons & ideology in a state of the art interactive manner.

Product: TouchMagix’ MotionMagix, MagixTouch, MagixTable and MagixKiosk

Brief: The Gandhi Research Foundation in Jalgaon aims to be the premier international center for Gandhian Study, Research & Dialogue. It houses a state-of-the-art Interactive multi-media Museum that includes an Experience Center targeted at the youth. The GRF aim was to attempt “a close encounter between Gandhiji and the visitor, engaging them in an imaginary yet almost-real dialogue without any human interface or intermediary”. This was achieved by utilizing over 20 Interactive exhibits incorporating the latest in gesture & touch technology & creating a hand-on environment that touches & inspires at the same time.

Impact: The primary target audience, the youth, are finding the life & teachings of Gandhiji engaging, appealing & worth following.

 

LG Promotes New Smart Phones using Interactive Technology

LG Promotes New Smart Phones using Interactive Technology

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LG promoted their range of smart phones by engaging their target audience with Interactive Wall and Floor.

Client: LG Mobile

Industry: Mobile Handset Manufacturers

Objective: Promote new range of smart phones using interactive technology

Product: MotionMagix WALL & FLOOR

Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.

Brief: LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.

Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game.

 

Prominent Builder Advertises Premium Projects using Interactive Technology

Prominent Builder Advertises Premium Projects using Interactive Technology

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Rohan Builder exhibited at Property Expo.

 

 

Client: Rohan Builders

Industry: Construction and Real Estate

Objective: Advertise different projects at Property Expo

Product: MotionMagix Interactive Wall

Installation Type: Single Overhead Projection on Wall

Brief: Rohan Builders is a leading real estate development and infrastructure management company in India. With multiple projects and work streams under their work band, they wanted to use innovative methods to display all their work in one way. They wanted a fun and entertaining way to educate their target audience of their work. We created a MotionMagix Interactive wall with capabilities of interacting with the content using simple hand gestures. A carousel menu, which could be rotated by moving a hand sideways, displayed icons of all projects they had done. On pointing towards a specific icon, it would flash open related PDF, Pictures of Videos. Users could flip through pages, sees videos, see pictures by moving hands sideways and pointing to icons. All this was backed by an electrifying background, stopping people on their way and inviting them to interact with this fabulous display.

Impact: Rohan Builder exhibit at the Property Expo won accolades for showcasing information in an innovative way. The exhibit saw most number of walk-ins, interactions and enquiries in the expo.

 

Autoexpo 2010: Interactive Wall Projection System

Autoexpo 2010: Interactive Wall Projection System

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TouchMagix entertains and attracts visitors to the exhibition booth at Autoexpo 2010.

  

Touchmagix entertains and attracts visitors to the exhibition booth at Autoexpo 2010, Delhi, India. Autoexpo is the largest automobile exhibition held once in 3 years.

The Indus Entrepreneurs Conference

The Indus Entrepreneurs Conference, Mumbai, India: Interactive floor projection system installation

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The Indus Entrepreneurs Conference, Mumbai, India: Interactive floor projection system installation.