Client: Reliance Jio Infocomm Limited / DNA
Objective: Creating amazing interactivity for their fourth generation (4G) LTE wireless experience center, in an immersive and captivating manner.
Product: MotionMagix™ Interactive Walls, Multi-Touch Android platform
Brief: At the launch of Reliance Jio Infocomm Limited’s fourth generation (4G) LTE wireless services across India, a 4G experience center was to be created to showcase the amazing applications of 4G network to visitors at Reliance HQ. A combination of motion and gesture systems were fostered to deliver an influential experience, for which our MotionMagix™ integrated unit was utilized. The aim was to carry out the launch in an immersive, absorbent story-telling approach.
The story began with the user waving and gesturing at a large 3×3 video wall which was gesture controlled at the entrance of the experience center. This wall started with the history and vision of Reliance in the 4G realm. This exibit was followed by a large multi-touch display which showed the map of India. Zooming and clicking on the map revealed different facts about the immense reach of the network.
The experience then moved to a tunnel which comprised of 14 touch screens with android running on them. The big android touchscreens showcased the power of different apps like Video On Demand, Streaming Audio, Social networking etc. which the new high speed network would enable. This summoned walking through the 4G journey.
“Thanks for the excellent support by TouchMagix team who worked with us to translate the dream to a WOW experience” exclaimed Mr.Kothari from Reliance for completing this installation in a record time.
Impact: Visitors were educated, engaged in a very impressive way at the brand new experience center.