Category Archives: Food and Beverage

Ibaco augments branding through offline and online interactions.

Inculcating fun in your product promotions always makes it an event to remember for the consumer.

Client: Ibaco

Industry: Food & Beverage

Objective: To inform the audience about Ibaco ice cream sundaes in a fun, interactive and engaging manner and augment branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco, an ice cream lovers’ bliss, were to host an event wherein they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. They hosted a promotional event at Bangalore with an engaging game for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. The participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connects. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about the ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

An Interactive Beer Launch in Africa

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At a launch event for Harp Lager, MotionMagix™ Interactive Floor attracted visitors with the logo.

Client: Harp Lager by Guinness

Industry: Consumer

Objective: To reflect the sense of enjoyment embodied in the brand at the launch event

Product: MotionMagix™ Interactive Floor

Brief: Africa is rapidly becoming the cynosure of every discerning brand marketer’s eye. This is even more so in a product category like beverages and Harp Lager by Guinness is no exception in the importance it places on the region. The category in general and the brand in particular stand for some very specific values like a sense of fun, playfulness and the good life. When the brand was launched in parts of Africa it was thus, important that the launch events represented that same spirit accurately. At a large launch event one medium chosen for the purpose of reinforcing those values was a MotionMagix™ Interactive Floor with content custom designed for the purpose. A visual of a suitably appealing glass of Harp Lager appeared on the floor and as event participants walked across it the visual “wiped away” into the distinctive Harp logo. The effect added a touch of Interactive class to the event venue. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.

Impact: The launch venue was suitably aligned with the brand values courtesy the MotionMagix™ Interactive Floor

KLIM Bone Challenge – A Unique Interactive Experience

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MotionMagix™ Interactive Wall helped Nestle Klim connect with the people both live and online about the importance of bone health.

Client: Nestle Klim

Industry: Food & Beverage

Objective: To connect with the audience both live and virally online about the importance of bone health and the benefits of KLIM milk using a unique interactive interface.

Product: MotionMagix™ Interactive Wall

Did you know that women need to take special care of their bone health? Two glasses of calcium rich milk daily are a must to look after bone health and to promote strength and well being, especially for a woman on the go. Nestlé KLIM Milk organized its latest event to create this awareness. This event was called the ‘KLIM Women of Strength Challenge’ and was held at different outdoor locations in Dubai. KLIM booths, appropriately cup shaped, were set up at these locations and making this event interactive and engaging was the MotionMagix™ Interactive Wall. A 65 inch interactive screen with full body skeleton tracking technology developed by TouchMagix™ was deployed. An on-screen skeleton mimicked the actions of the participants in the booth. This skeletal partner of the participants had to catch the items being randomly dropped on the screen and collect points to win the challenge. They jumped and dived to catch the locks and KLIM packs that were being dropped and had a fantastic time while doing so. There were two cameras which were installed in the booths taking pictures and videos of the participants. On completing the challenge, the participants could mail these videos and pictures to their personal email accounts or post and share them on Facebook or You Tube from the booth itself thus establishing a great offline-online connect. From the reaction of the audience it seemed that the MotionMagix skeleton challenge gave enough reason to bond with your milk!

Impact: Aligned to the intent of capturing a wider audience and viewership, the event was a huge success because of its engaging and interactive format and online- offline connect.

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

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Ibaco educated the audience about the various flavours of Ibaco ice cream sundaes.

Client: Ibaco

Industry : Food & Beverage

Objective: To educate the audience about the various possibilities of Ibaco ice cream sundaes in a fun, interactive and engaging manner and enhance branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco can be touted as the ice cream lovers’ paradise. They wanted to host an event where they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. Ibaco took this ice cream party to its promotional event at Mantri Mall, Bangalore where they hosted a number of engaging games for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. All participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connect. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about all ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

Larger Than Life Virtual Aquarium at Oceans Café Lounge

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MotionMagix™ Interactive Wall installation plays up the Ocean theme wonderfully and creates an unforgettable environment for diners.

Client: Oceans Café Lounge

Industry: Hospitality, F&B

Objective: To create a completely unique experience guaranteed to make the location the talk of the town

Product: MotionMagix^TM Interactive Wall

Brief: The restaurant industry is one of extreme competition with the “Next Big Thing” always waiting in the wings to take over from the current favourite. Apart from the food and the location a major factor that drives success is the dining experience. Customers will become loyal patrons who return again and again only if their visit is unique, memorable and enjoyable and visitors to the Oceans Café Lounge in Nagpur certainly have that. As the name suggests the dominant theme is the Ocean and a massive MotionMagix^TM Interactive Wall plays a key role in giving an appropriate feel. At 20 feet X 8 feet the installation is huge – as wide as an ocean you could say.

Enthralled visitors can interact with several exotic aquatic creatures in the fish tank. A seamlessly blended image from 2 projectors serves to make this an experience to remember and to talk about.

Impact: The installation plays up the Ocean theme wonderfully and creates an unforgettable environment for the diners.

Snickers Sweetening the Deal for Vegetarians

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The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media.

Client: Snickers

Industry: Consumer Goods

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk

Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !

Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.

Breezer Bustle Launch with MotionMagix Interactive Floor

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Reinforcing association of Bacardi with music with Interactive Floor.

Client: Bacardi

Industry: Consumer

Objective: To reinforce the association of Bacardi with music and to create greater awareness about the different variants of the brand.

Product: MotionMagix Interactive Wall, MotionMagix Interactive Floor

Brief: Bacardi is known world-wide for its colourful, fruity flavours and also for its strong association with fresh, youthful music. Digital media and online connections also form a key part of the communication strategy of the brand. Among its most popular promotions in India was associated with the Breezer Bustle Music CD and promotional online game – a massive effort spread across 108 days and 36 pubs across the country. Pub visitors were invited to join the on-screen character in a dance and points were earned by following instructions to step on mats representing the different flavours of the brand.

The engagement was further deepened as players were encouraged to publish their scores to Facebook and Twitter thus also ensuring the virality of the message. A significant challenge was posed by the space constraint in the various locations –an innovative combination of the Interactive Floor and Interactive Wall helped overcome that. The movements of the players were tracked on the floor but the resulting interaction with the on-screen dancer was visually represented on the wall. All in all this was one of our most satisfying projects bringing together several uniquely challenging needs like the space-constrained deployment, the offline – online connect and the content into one launch.

Impact: The launch ensured that the Bacardi Breezer Bustle was one of the most talked about launches for the brand and also drove home the message of the various variants in a fun and engaging manner while staying with the musical theme of all Bacardi’s communications.