Category Archives: Hospitality

Footprints on sand. The dustfree interactive edition!

Welcoming guests with an Interactive floor and a highly unusual experience

Client: A Five star hotel, Dubai

Industry: Hospitality

Objective: Welcoming guests with an Interactive floor and an highly unusual experience.

Product: MotionMagix Interactive Floor

Brief:

Being in Dubai can come with its own problems of plenty. There are a plenty of five star hotels with plenty to write home about. Luckily they have TouchMagix too! When this particular Five Star hotel informed us of their intention to create a desert like experience at the reception, we sprung into our techno-creative mode. We created a footprint trail effect for interactive floor but in a highly realistic twist, the content was programmed to detect the direction the person was coming from, therefore always creating a real sand walking experience. Of course without the dust.
The local visitors and kids loved the interactive welcome, and the hotel secured on its shoulder another star for one of a kind hospitality.

Impact: Awesomeness, surprise and people of all ages walking back and forth on the interactive floor, to experience it for that ‘one more time’.

An interactive contest for junior interior designers

Leave a reply

Example of great branding exercise by Promoting an Online property for kids in the Offline world.

Client: Worldoo

Industry: Online Entertainment

Objective: Promoting an Online property for kids in the Offline world.

Product: MotionMagix™ Interactive Wall

Brief:

One of the fastest growing and hardest to impress demographics in the entertainment segment is children. With the elevated exposure that kids have, it becomes imperative to design entertainment to match their intellect. The internet, thus, has become a go-to for most kids and parents in search of entertainment and games. Making such online content more child driven is Worldoo, an online portal where kids can experience a virtual world where they can play age appropriate games and learn new and exciting things. In their promotional event with Hamleys across four locations, Worldoo used the power of TouchMagix’s Interactive Technology to bring this fantasy world to life. Kids played the Worldoo ‘Home’ game, an Augmented Reality 3D game using the power of TouchMagix’s gesture tracking technology. The aim of the game was for participants to decorate a room displayed on the MotionMagix™ Interactive Wall as aesthetically and creatively as possible. Different objects such as furniture, appliances etc. were placed around the room and the children had to drag and drop them into place using gestures. They could also choose different layouts, wall colors and interiors to create their personalized 3D home.

Once the layout was complete the kids could post the pictures of their creations on the Worldoo Facebook page and solicit ‘likes’ to win. This helped to establish a great offline-online connect. The promotion saw great and enthusiastic participation from kids owing to the interactive content and also ensured high visibility that went beyond the physical space.

Impact: : The event saw great participation because of its engaging content and also proved to be a great branding exercise by establishing an offline-online connect.

Power up the sports season with interactive technology

Leave a reply

Using MagixFone™ to engage a larger number of people from the audience and help in generating higher revenues.

Client:

Industry: F&B/Retail

Objective: To use the capabilities of interactive technology for promotions and increased interactions.

Product: MagixFone™

Come sport season and most food & beverage outlets gear up to come up with innovative ways to promote their outlet to generate footfalls and increase traffic. With the football season round the corner TouchMagix has come up with a unique package that restaurants and pubs can use to increase guest participation and offer them a lot more than just viewing the match as a part of their promotion strategy. Using the capabilities of the MagixFone™ the restaurant owners can incentivise footfalls at their venue by distributing goodies, discount coupons, vouchers etc. to guests who play the quiz while the game is played. The quiz questions run on the same screen where the game will play and requires no additional displays. To participate the guests simply have to text their answer to the number flashing on the screen and the MagixFone™ sends the gift coupon through a text to the winner. The capabilities of the MagixFone™ allow multiple users to participate in the event at the same time and thus engages a much wider audience in an interactive manner which otherwise would be difficult to achieve.

Impact: The interactive capabilities of the MagixFone™ can be used to engage a larger number of people from the audience and help in generating higher revenues.

A Passenger Information System Fit for the Best

Leave a reply

A mix of valuable information and glam with MultiTouch MagixKiosks™.

Client: CSIA Mumbai

Title : A passenger information system fit for the best

Industry: Transportation Services

Product: Multi-touch MagixKiosk™

Brief: The recently opened Chhatrapati Shivaji International Airport T2 has set for itself an ambitious goal – to be the very best airport in the whole world. No expense has been spared in its design, architecture or construction or even in the many flourishes like India’a largest public art programme that calls the terminal its home. In such an environment it was inconceivable that the Passenger Information systems used would be anything less than the best. CIAL deployed no less than 4 Multi-touch MagixKiosk™ with large 55 in screens in the extremely high traffic area just inside the security hold area. Passengers could use these intuitive kiosks to seek for themselves all kinds of information of value to them – flight timings, airport information, location information, route maps and so on. The kiosks are intended to serve a dual purpose – firstly as a service to the large volume of passengers expected to flow through the terminal and secondly to showcase the most modern technology. After-all if everything else at the terminal is designed to dazzle the passenger then shouldn’t the system that supplies them information also do the same?

Impact: The information kiosks serve the purpose of informing the passengers while also impressing on them the modern feel of the terminal.

Any Surface can Become an Interactive Surface

Leave a reply

We convereted a regular table to an interactive on for a leading Real Estate Developer.

Client: DSK Real Estate Developers

Industry: Real Estate

Objective: To introduce interactivity into the presentations delivered within the normal office set-up

Product: Multi-touch Film

Brief: Real Estate developers are always looking for ways to differentiate themselves in the way they present project information to their customers and Interactivity has played a role in these efforts for some time now. While specially designed Interactive content that allows the developer to show off project and floor plans, features and other specifications in an attractive manner has tremendous impact it does suffer slightly from the disadvantage of requiring special kiosks or similar hardware – not any longer. A leading developer wanted to extend the Interactive appeal to the workspaces of the staff so that their interactions with prospective customers could also be enriched. This challenge was addressed by retrofitting the existing tables with Interactive surfaces. An attractive glassy surface set flush with the table had the software required to bring the visually impressive interactive content to life right at the work space. This allowed them to support their discussions with prospective customers with highly impactful visuals.

Impact: The availability of interactive content at the disposal of the staff without having to take recourse to special hardware greatly enhanced the quality of each discussion

A hotel lobby can be an interesting place maybe an interactive place?

Leave a reply

The interactive floor livened up the lobby and visitors enjoyed the different experience.

Client: Hotel Pullman Dubai

Industry: Hospitality

Objective: To add a “fun” element to the experience of a hotel guest

Product: MotionMagix™ Interactive Floor

Brief: Let’s face it – a hotel lobby is not the most interesting place in the world. For a hotel guest or a visitor it is often just a place to pass through while going about their business but it is also the one place that every single visitor passes through. The Pullman Hotel in Dubai saw this as an opportunity to reinforce the brand and to stand out. The objective was to use the lobby space creatively to add an element of visual appeal different from that usual experience their visitors would have been accustomed to. A MotionMagix™ Interactive Floor was deployed close to the main entrance with a ripple effect and the Pullman logo reacting to the footsteps of visitors. The net impact expected was that visitors would notice the distinctly different lobby and associate the different and fun approach with the brand.

Impact: The interactive floor livened up the lobby and visitors were seen interacting with the content and retracing their footsteps to enjoy the different experience.

KLIM Bone Challenge – A Unique Interactive Experience

Leave a reply

MotionMagix™ Interactive Wall helped Nestle Klim connect with the people both live and online about the importance of bone health.

Client: Nestle Klim

Industry: Food & Beverage

Objective: To connect with the audience both live and virally online about the importance of bone health and the benefits of KLIM milk using a unique interactive interface.

Product: MotionMagix™ Interactive Wall

Did you know that women need to take special care of their bone health? Two glasses of calcium rich milk daily are a must to look after bone health and to promote strength and well being, especially for a woman on the go. Nestlé KLIM Milk organized its latest event to create this awareness. This event was called the ‘KLIM Women of Strength Challenge’ and was held at different outdoor locations in Dubai. KLIM booths, appropriately cup shaped, were set up at these locations and making this event interactive and engaging was the MotionMagix™ Interactive Wall. A 65 inch interactive screen with full body skeleton tracking technology developed by TouchMagix™ was deployed. An on-screen skeleton mimicked the actions of the participants in the booth. This skeletal partner of the participants had to catch the items being randomly dropped on the screen and collect points to win the challenge. They jumped and dived to catch the locks and KLIM packs that were being dropped and had a fantastic time while doing so. There were two cameras which were installed in the booths taking pictures and videos of the participants. On completing the challenge, the participants could mail these videos and pictures to their personal email accounts or post and share them on Facebook or You Tube from the booth itself thus establishing a great offline-online connect. From the reaction of the audience it seemed that the MotionMagix skeleton challenge gave enough reason to bond with your milk!

Impact: Aligned to the intent of capturing a wider audience and viewership, the event was a huge success because of its engaging and interactive format and online- offline connect.

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

Leave a reply

Ibaco educated the audience about the various flavours of Ibaco ice cream sundaes.

Client: Ibaco

Industry : Food & Beverage

Objective: To educate the audience about the various possibilities of Ibaco ice cream sundaes in a fun, interactive and engaging manner and enhance branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco can be touted as the ice cream lovers’ paradise. They wanted to host an event where they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. Ibaco took this ice cream party to its promotional event at Mantri Mall, Bangalore where they hosted a number of engaging games for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. All participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connect. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about all ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

Larger Than Life Virtual Aquarium at Oceans Café Lounge

Leave a reply

MotionMagix™ Interactive Wall installation plays up the Ocean theme wonderfully and creates an unforgettable environment for diners.

Client: Oceans Café Lounge

Industry: Hospitality, F&B

Objective: To create a completely unique experience guaranteed to make the location the talk of the town

Product: MotionMagix^TM Interactive Wall

Brief: The restaurant industry is one of extreme competition with the “Next Big Thing” always waiting in the wings to take over from the current favourite. Apart from the food and the location a major factor that drives success is the dining experience. Customers will become loyal patrons who return again and again only if their visit is unique, memorable and enjoyable and visitors to the Oceans Café Lounge in Nagpur certainly have that. As the name suggests the dominant theme is the Ocean and a massive MotionMagix^TM Interactive Wall plays a key role in giving an appropriate feel. At 20 feet X 8 feet the installation is huge – as wide as an ocean you could say.

Enthralled visitors can interact with several exotic aquatic creatures in the fish tank. A seamlessly blended image from 2 projectors serves to make this an experience to remember and to talk about.

Impact: The installation plays up the Ocean theme wonderfully and creates an unforgettable environment for the diners.

Snickers Sweetening the Deal for Vegetarians

Leave a reply

The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media.

Client: Snickers

Industry: Consumer Goods

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk

Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !

Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.