InterContinental hotel celebrated its 50th Anniversary with sheer awesomeness of MotionMagix™.
Client: The InterContinental
Industry: Hospitality, Event
Objective: To mark a grand occasion in a suitably grand manner
Product: MotionMagix Interactive Floor
Brief: The InterContinental celebrated the 50th Anniversary of it’s grand inauguration. The several events to commemorate it’s status as the first five start hotel in the kingdom & the largest such hotel there were planned to be equally grand with attendance by various dignitaries. The events included a impressive 70 feet long interactive projections across 10 MotionMagix Interactive Floors. Guests interacted with projections of the iconic InterContinental logo & visuals of flowers.
Impact: The sheer size of the Interactive Floors installed conveyed the significance & the grandeur of the of the occasion to guests.
An exclusive 11 feet long interactive MotionMagix table at a branded lounge mesmerized patrons with its exclusive effects.
Our partner in Jordan recently installed an exclusive 11 feet long interactive MotionMagix table at one of their clients branded lounge. With exclusive effects to mesmerize the patrons, the lounge bar creates a unique experience for visitors to engage with the brand.
Brief: Bacardi is known world-wide for its colourful, fruity flavours and also for its strong association with fresh, youthful music. Digital media and online connections also form a key part of the communication strategy of the brand. Among its most popular promotions in India was associated with the Breezer Bustle Music CD and promotional online game – a massive effort spread across 108 days and 36 pubs across the country. Pub visitors were invited to join the on-screen character in a dance and points were earned by following instructions to step on mats representing the different flavours of the brand.
The engagement was further deepened as players were encouraged to publish their scores to Facebook and Twitter thus also ensuring the virality of the message. A significant challenge was posed by the space constraint in the various locations –an innovative combination of the Interactive Floor and Interactive Wall helped overcome that. The movements of the players were tracked on the floor but the resulting interaction with the on-screen dancer was visually represented on the wall. All in all this was one of our most satisfying projects bringing together several uniquely challenging needs like the space-constrained deployment, the offline – online connect and the content into one launch.
Impact: The launch ensured that the Bacardi Breezer Bustle was one of the most talked about launches for the brand and also drove home the message of the various variants in a fun and engaging manner while staying with the musical theme of all Bacardi’s communications.
TouchMagix installed Interactive Media at Mumbai Airport at various departure gates intriguing passengers.
TouchMagix installed Interactive Media at Mumbai Airport at various departure gates. The MotionMagix Interactive Floor surely grabbed the attention of passengers and intrigued them. From kids to adults – everyone had fun playing on the Interactive Floor.