Category Archives: Industrial

The Way to Impress the Industrial Consumer is Also Interactive

MagixTable™ provides a highly interactive and visually appealing way for prospective buyers to experience.

Client: Praj Industries

Industry: Industrial

Objective: To create a customer experience center with impact for a sector used to more traditional means of disseminating product information.

Product: Multi-Touch MagixKiosk™

Brief: Being the leader in the chemical and processing industrial equipment brings with it some unique challenges. The expectation is to be always innovative not only in their products and solutions but also in the way they get this information out to their many customers – a significant problem considering the highly technical and somewhat “dry” nature of the content. Praj Industries sought to address this problem through the development of an innovative customer experience center in their head office. The center makes effective use of the MagixKiosk™ to showcase information on the product, technologies and solutions that make up Praj’s portfolio. There is an especially interesting usage of 3D Models and walkthroughs to give an interesting visual perspective into the products. The interactive capabilities of the MagixKiosk™ played a critical role in this effort giving visitors the capability to explore the product information and content in a never before seen manner in this sector and thus guaranteeing the memorability of the experience.

Impact: The innovative use of the interactive technologies to showcase the product information in a sector like chemical and processing equipment successfully supported the view of Praj as an innovative leader.

Atlas Copco and Wirtgen Choose Interactive Technology to Stand Out at Exhibition

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Atlas Copco and Wirtgen stood out in South Asia’s largest event with eye catching displays of technology.

Client: Atlas Copco and Wirtgen

Industry: Industrial

Product: Multi-Touch MagixKiosk™

Brief: It is South Asia’s largest event for the Construction Equipment sector. With its focus on cutting edge construction and industrial technology it would not seem to be the obvious candidate for eye catching displays leveraging technology. Only that it was. The sheer size of the event, the quality of the international participants and the extremely high profile of the visitors convinced at-least a couple of exhibitors to do something special to stand out from this crowd. Atlas Copco, a leader in Construction Technique, and Wirtgen India, a road construction machine manufacturer, deployed the MagixKiosk™ to great effect to engage visitors to their respective booths. Atlas Copco took a fun, gamified approach to achieve this end – they displayed company and product information and images in the form of simple puzzles. Wirtgen used a more direct approach – product information displayed in a visually appealing fashion on the Interactive kiosks. In both these cases the objective was that the visitors to the exhibit should get the information they needed in a manner designed to leave an imprint and this was amply achieved.

Impact: The interactive technology helped the booth stand out in an exhibition with many other exhibitors with products in similar areas.

JSW Giving a Strong Appeal to its Exhibition Booth

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Visitors of JSW booth at the FICCI India Summit were addressed in a manner designed to inform & impress at the same time.

Client: JSW Steel

Industry: Industrial, Exhibition, Event

Objective: To showcase product & corporate information in a manner designed to stand out from other exhibitors

Product: Multi-touch Magix Kiosk

Brief: The customer was participating in the FICCI India Summit with the objective of showcasing their corporate & product information to international delegates. The booth comprised a large video wall & a Magix Kiosk interactively displaying appropriate information. The objective was to give a strong visual appeal to the booth and also to promote higher engagement with more serious subject matter and in the process differentiate the company from the other exhibitors.

Impact: The booth visitors got the information they required in a manner designed to inform & impress at the same time

Interactive Augmented Reality – With Interactive Wall

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An Augmented Reality Experience for Associate Decor’s customers that made them feel various climatic conditions.

TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!

Castrol used MagixFone Enabled Interactive Live Quiz

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Castrol used MagixFone™ to conduct Team Quiz for team building activities at the company event.

Castrol, a market leader in automotive and industrial lubricants recently used MagixFone to conduct Castrol Team Quiz at their events. Each group in the audience could simply SMS the answers for the quiz without any special voting panel setup. The time taken was displayed on the screen, and the fastest group with maximum right answers won. A simple Quiz made exciting with the use of the MagixFone interactive technology.

MotionMagix™ Interactive Floor at Michelin Conference

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At the Michelin Annual Conference, Interactive Floor gave employees, their families and friends an unforgettable experience.

MotionMagix™ Interactive Floor used by our Indian Partner at the Michelin Annual Conference at the entry point. Employees, their families and friends walked in impressed with the “Wow” like branding exercise.

Castrol Launch: Interactive floor and wall projection system

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Castrol used Interactive floor and walls to launch their new products in various cities.

Interactive floor and walls being used by Castrol to launch their new product in various cities. The car runs faster and smoother on collecting Castrol oil packs. People are awestruck to see the interactive fire blaze.