Interactive floor projection campaign for Aircel launch in Gujarat, India

Interactive floor projection system installation at E-Square Multiplex, Pune, India

General entertainment channel, STAR Plus recently completed a decade of entertaining, and announced its revamped logo and look on the occasion. The new logo is a ‘Ruby Star’; while the channel’s renewed exuberance is reflected in its communication approach, ‘Rishta wahi, Soch nayi’.

To involve, inform and engage the audience with this transformation, the channel undertook a multimedia communication campaign. Outdoor, print and other media were complemented by an interactive audience experience, created by out-of-home agency, Aaren Initiative (AI) using TouchMagix’ technology.

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Interactive wall projection and Floor projection games using MotionMagix for LG Mobiles

Multi-touch screen used to emulate a large model of Nokia 5800

Interactive floor and walls being used by Castrol to launch their new product in various cities. The car runs faster and smoother on collecting Castrol oil packs. People are awestruck to see the interactive fire blaze.

Touchmagix entertains and attracts visitors to the exhibition booth at Autoexpo 2010, Delhi, India. Autoexpo is the largest automobile exhibition held once in 3 years.

TouchMagix running on a curved projection surface. People enjoy racing the car to run on renewable energy and by dodging the footballs to save goals.

Interactive floor of 12ft x 8ft created using an ultra short throw projector mounted just 8 feet high. Water ripple effect with football game helped in corporate team building activities.