Client: Tata Consultancy Services Limited/ Agency
Industry: IT-ITES
Objective: To enthrall guests with an interactive welcome experience.
Product: MotionMagix™ Interactive Floor
Brief: Tata Consultancy Services Limited (TCS) is an Indian multinational information technology (IT) service, consulting and business Solutions Company headquartered in Mumbai, Maharashtra. TCS operates in 46 countries. TCS is one of the largest Indian companies by market capitalization ($80 billion) and is the largest India-based IT services company by 2013 revenues. At a corporate event, with 28 other top notch IT companies participating, they wanted to enthrall guests with an interactive welcome experience. To serve this, our product MotionMagix™ was apt. MotionMagix™ by TouchMagix™ is the next generation gesture tracking platform with endless possibilities. MotionMagix™ Interactive Floor was applied to create a flower scatter effect, wherein when the guests walked on the floor, visuals of scattering flowers on the floor with every footstep taken provided a warm and traditional welcome.
The flower scatter effect was alternated with digital informative images displayed on the interactive floor, delighting visitors.
Impact: Visitors left captivated with an unforgettable experience.