Launching new project in interactive format enhanced the brand image among visitors!
Client: Lodha Group
Industry: Real Estate
Objective: To have an engaging and innovative property project launch
Product: MultiTouch Kiosk
Brief: Lodha Group is a one of India’s premier real estate groups and have developed over 350 million square foot of premium real estate. Some of their landmark constructions have changed the landscape of Mumbai and they are recognized as one of India’s most trusted brand in the real estate category. This group recently held a huge event to launch their swanking new property. Just like the group itself, the display through this interactive medium was to be viewed had to be equally impressive and dramatic. TouchMagix gave them the perfect solution and provided them with a huge 32 inch MagixKiosk™ on which their entire web content was ported in HTML 5. The MagixKiosk™ gave the visitors browsing options so that they could navigate the site easily and also zoom in on required areas. The high quality display gave the visitors the true look and feel of the real estate giant’s projects as could browse the layouts, plans, picture gallery and all other project related information just as they were displayed on the website quite easily through the kiosk. The interactive display generated a great deal of interest amongst the guests and communicated quite clearly the level of excellence that they could expect from them.
Impact: Visitors got a chance to view the company website in an interactive format which enhanced the brand image and facilitated deeper discussions.
The interactive display made way finding an engaging and informative exercise at Infocomm 2014.
Objective: To provide a unique way finding solution at a high profile AV event
Brief:When an AV event is as high profile and technology driven as the InfoComm 2014, it is a given that the displays and the way finding solutions have to be equally spectacular. InfoComm chose TouchMagix as their official interactive screen partner to make sure that the visitors get an exceptional experience when they search for the event information. TouchMagix provided 4 interactive MagixKiosks™ which had 32 inch display screens to provide way finding solutions to the visitors. 3 of these MagixKiosks™ were located near the reception and registration area and one was placed outside the seminar hall. The main function of these kiosks was to provide required directions to the visitors. Our way finding solution was, however, far more comprehensive. The kiosks not only fulfilled the primary role of providing directions to the stalls but would also throw up additional information regarding the company and its products as well. People could also get all the information they needed on the seminars apart from providing the directions to the seminar halls, the kiosk also provided bios of the speakers as well making these kiosk more of information centres.
The visitors made full use of these kiosks and we witnessed a large number of people queueing up to operate it and gather information. These information kiosks were a phenomenal success and saw a great appreciation not only from the visitors but the InfoComm officials as well.
Impact: The interactive display made way finding an engaging as well as informative exercise.
Real Estate Company made an impression on their prospective customers with highly enriched, interactive MagixKiosk™
Client: T Bhimjyani Realty
Industry: Real Estate
Objective: To showcase real estate projects in differentiated format
Brief: The real estate industry is fiercely competitive and it is getting harder to woo the prospective customer. When one of Mumbai’s prominent builders decided to have a product showcase at one of the most prominent real estate exhibitions, they decided to use the interactive capabilities of TouchMagix’s interactive technology to do so. Bhimjyani Realty participated in recent the MHCI Real Estate Exhibition and showcased some of their upcoming properties. However, they wanted their project showcase to stand out from the rest and leave a lasting impression on the potential customers. To do so they deployed the TouchMagix MagixKiosk™ to present project information through visually enriched interactive content. The visitors could see the project designs, features and specifications and also have a look at the project floor plans. Since the content loaded on the MagixKiosk™ is customizable, it also allowed the prospective buyers to zoom in on the visuals for a closer look. This plug and play kiosk helped our client make a huge impact on their visitors since it provided a highly enriched, interactive and differentiated experience.
Impact: The interactive nature of the display attracted a large number of walk ins and generated a lot of interest amongst the visitors of the exhibition because of its innovative and engaging format.
At The BIG Show Muscat, TouchMagix exhibited the various interactive capabilities and made sure they had a never before experience.
TouchMagix via its partner in Oman exhibited the various interactive capabilities & the display possibilities of the Multi-touch MagixKiosk and gesture based MotionMagix Interactive Wall at The BIG Show Muscat one of the most important events in the Middle East for the building & construction industry.