Client: Hindustan Unilever Limited (HUL) / Agency

Industry: FMCG

Objective: To demonstrate the significance of pure drinking water for their product, Pureit water purifier.

Product: TouchMagix™ MT Series Multi-Touch Screen

Brief: In order to capitalize on the health benefits of water, it is essential to draw from a clean source of water. There are more than 2100 known drinking water contaminants that may be present in tap water, including several known poisons. Clean, healthy drinking water is essential to a child’s proper mental and physical development and general well-being of adults.
Pureit has advanced 4-stage technology which can remove harmful contaminants like Lead & Rust. The complete range of Pureit devices, using multiple stages of purification, ensures that all consumers get safe drinking water. To demonstrate this, a video illustration of a baby consuming impure water was created, wherein the baby coveted for pure water, instead of the impure water elaborated with visuals of germs in the water. At the end of this video, details for a free demo at home could be optionally provided.

Impact: Significance of pure water demonstrated well with interaction and engagement at the event, thus boosting sales scope. More than 100 leads were captured per day by this engaging experience.

Client: South African Breweries/ Partner Agency

Industry: Consumer Goods

Objective: Enthrallment with an engaging and interactive experience keeping with the company product’s characteristics.

Product: MotionMagix™ Interactive Floor

Brief: Founded in 1895, the South African Breweries (SAB) headquartered in Johannesburg, is the South African subsidiary and historical birthplace of SABMiller plc, one of the world’s largest brewers by volume with more than 200 brands and brewing interests and distribution agreements in 75 countries across six continents.
SAB at their annual event used MotionMagix™ Interactive Floor at the stage & stairs. Interactivity was applied in a way, wherein beer bubbles were displayed on the stairs, with gesture recognition of the person walking towards the stage.

Impact: Memorable experience for everyone at the event and brand augmentation.

Client: Manchester United Restaurant & Bar, Delhi / Agency

Industry: Food and Beverage

Objective: Engage and entertain business partners.

Product: MotionMagix™ Interactive Wall and MagixKiosk™

Brief: Manchester United Restaurant & Bar is one of the bustling sports bar in Delhi. The most preferred destination for sports matches screening. They hosted their business partner DHL Express, providing international express mail services at a fun carnival event.
The event was arranged on the same day the Manchester United VS Arsenal football match was played. Considering the venue and the day of the event, what could be a better way to entertain, other than a football match! An interactive game of football was created for visitors, with a ‘Goalkeeper’ Game. The player controlled the goals with gesture that were projected on the MotionMagix™ Interactive Wall! Every goal result was then exclaimed with ‘Saved’ and ‘Missed’ text and a score and time counter on either sides of the screen.
Considering today’s sedentary lifestyles, such engagement is always an exciting and memorable experience. Also, in an age of competitive business, what could be a better way to strengthen business partnerships with such light and fun leisure activities!

Impact: Business partners enthralled with fun and entertaining interactivity leading to a memorable experience!