Category Archives: Mall

An Interactive Shopping Wonderland

MotionMagix™ Interactive Wall game saw enthusiastic participation and helped to generate excitement among mall visitors.

Client: A leading mall in Dubai

Industry: Retail

Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event

Product: MotionMagix™ Interactive Wall

Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.

Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

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Ibaco educated the audience about the various flavours of Ibaco ice cream sundaes.

Client: Ibaco

Industry : Food & Beverage

Objective: To educate the audience about the various possibilities of Ibaco ice cream sundaes in a fun, interactive and engaging manner and enhance branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco can be touted as the ice cream lovers’ paradise. They wanted to host an event where they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. Ibaco took this ice cream party to its promotional event at Mantri Mall, Bangalore where they hosted a number of engaging games for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. All participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connect. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about all ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

Multi-touch for the Sony PS Vita

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The MagixTouch™ Multi-touch was the perfect option for Sony given the uniqueness of PSP Vita to gamers.

Client: Sony PS Vita

Industry: Technology, Entertainment, Event, Exhibition, Mall

Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.

Product: MagixTouch Multi-touch

Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.

Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.

MotionMagix Interactive Wall for Vodafone

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Interactive Wall at Infiniti Mall in Mumbai with an engaging & innovative game for Vodafone.

MotionMagix Interactive Wall from TouchMagix. Used at the Infiniti Mall in Mumbai as an engaging & innovative game play by Vodafone. With “Step In and Have Fun” tagline, Vodafone ensures its customers get an astounding experience.