Category Archives: Manufacturing

The Colour Purple, or Red, or..

The Colour Purple, or Red, or..


Crown Paints Africa gave its prospective customers a stress free way to ensure trials fbefore the actual purchase.

Client: Crown Paints – Africa

Industry: Paints

Objective: To provide a retail experience that allows customers to experience various product options in an engaging manner

Product: Multi-Touch MagixKiosk™

Brief: One of the leading Decorative Paint brands in Africa was looking to create a coherent experience across online and retail channels in some of its leading markets.

Buying a product like paint for the home can be a stressful experience for the un-initiated as once the home is painted the process can’t really be reversed.

To help buyers agonizing over such a decision the brand heavily makes use of online resources that allow prospective clients to learn more about different shades and how they will make the rooms look when applied on their walls.

A similar “Interior Customization” experience was made available at selected retail outlets.

Specially customized content gave visitors to the store the option of trying out different colours, combinations and product variants across whole rooms or sections of walls to see how it would look in a close-to-real kind of experience.

The “virtual paint” option could of course be reversed with a single touch or swipe – a stress free way to ensure trials for size or colour before the actual purchase!

Impact: The primary objective achieved was product education of the prospective customers while also helping to maintain a consistent perception of the brand and the products across the various channels. The activity also created personalised brand engagement at the retail establishment.


Industrial Paints Giant

Decorative and Industrial Paints Giant Adding Colour to a Retailer Meet

Dealer conference became more interesting and enjoyable experience for the participants.

Client: A Decorative and Industrial Paints Giant

Industry: Manufacturing

Objective: To make a dealer conference more interesting and enjoyable experience for the participants

Product: MotionMagixTM Interactive Floor, MotionMagixTM Interactive Wall

Brief: As one of the largest paint companies in the world with unrivaled market coverage our client takes its dealer network very seriously. The dealer meets held periodically are great occasions intended in equal parts to educate and motivate the members of the network. Creating engagement and keeping the participants enthused while spreading product awareness is a key part of this exercise and in a recent meet the MotionMagixTM Interactive Floor and Wall were deployed to great effect for this purpose. Perhaps fittingly for a paint company, more than 150 participants were invited to indulge their artistic sensibilities and try their hand at freestyle painting. Colourful sprays of paint from across the palette of the paints company directed by the gestures of the participants, made for a splashy show while at the same time exposing them to various colours, shades and tones

Impact: This was a fun way to engage the dealers and get them to explore the shades as well

Paints Giant using MotionMagix Interactive Wall