Category Archives: Media

A Good Time for all Using the Magix of Interactive Technologies

The highly creative approach to getting the audience members to interact with each other by ‘Gifting a Beer’.

Client: Google / GroupM

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone

Brief: Google hosted an event at the GroupM office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The messages offered a fascinating range of communications with people thanking others for a specific job well done or for more personal reasons. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an sms – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

Leave a reply

A highly creative approach to get audience members to interact with each other using innovative technology.

Client: Google / Ogilvy

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone and MagixKiosk

Brief: Google hosted an event at the Ogilvy & Mather office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an SMS – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.

Media Buyers and Brand Advocates Learn About Interactive Media

Leave a reply

Media buyers & Brand advocates were impressed by these build marketing & promotions plans.

Client: iMedia Brand Summit – Grand Hyatt Goa

Industry: Exhibition, Event, Media

Objective: Expose consumers of advanced media technologies to the many capabilities of the Interactive media

Product: MotionMagix Interactive Floor, MotionMagix Interactive Wall

Brief: The iMedia Brand Summit is among the most prestigious market-focused worldwide events for brands, marketers & agencies alike. The second edition of the event in India was held in the Grand Hyatta Goa for a select, invitees only collection of dignitaries. Media buyers & brand advocates from across the country learnt more about the potential of this exciting medium while interacting with the content in a casual setting.

Impact: The objective of convincing media buyers & Brand advocates to build marketing & promotions plans while considering the many exciting options offered by these interactive technologies was largely achieved.