General entertainment channel, STAR Plus recently completed a decade of entertaining, and announced its revamped logo and look on the occasion. The new logo is a ‘Ruby Star’; while the channel’s renewed exuberance is reflected in its communication approach, ‘Rishta wahi, Soch nayi’.

To involve, inform and engage the audience with this transformation, the channel undertook a multimedia communication campaign. Outdoor, print and other media were complemented by an interactive audience experience, created by out-of-home agency, Aaren Initiative (AI) using TouchMagix’ technology.

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TouchMagix’ Introduces new Clap Sensing technology combined with MotionMagix. Excellent way to engage people and Get Noticed!

The new interactive client application is accompanied by free downloadable licenses of our creative suite and SDK, in addition to tons of templates and effects – free to try !

Check out the following video to get a sneak preview of how the new MotionMagix™ 3.0 looks like:

The New MotionMagix™ 3.0 also includes the following enhancements:

1. A completely automated user interface for system setup and calibration optimizes the performance of the system in every installation environment
2. A Real-time sensitivity calibration mechanism enables fine precision during calibration
3. Remote projector scheduling – makes sure that your projector will be turned On and Off automatically whenever needed, irrespective of your presence
4. Enhanced remote application scheduler (to set exact broadcasting periods and select the right content for the right time)
5. Optimized CPU resource consumption by our software leaves 90% of the CPU power for running your content
6. New detection algorithms to differentiate between Wall and Floor modes offers more accurate detection and faster response
7. Multi projector and multi sensor support. Customers can now link up to 4 projectors and 4 sensors on one computer, creating larger projection areas with a single license and application
8. Integrated Web Analytics generates statistical reports on user behavior and helps measuring exact ROI to customers
9. New creative suite allows off line content customization, preview and activation

Please make sure to regularly check-out our new templates on-line and download them for your own use with our free creative suite.

TouchMagix’ introduces Multi Sensor, Multi Projector support for MotionMagix range of interactive systems. Now you can connect upto 4 projectors and 4 sensors to create a seamless interactive wall or interactive floor system with a single PC. You can design custom content using TouchMagix’ free Creative suite or SDK.

TouchMagix was featured as one of the top 15 startups in the 6th edition of proto.in held on 25th July 2009 at Pune.  TouchMagix team took up this opportunity to unveil their latest addition to the portfolio of interactive media products called Magix3DSense.  We will be posting a video of the event shortly.

According to the proto.in twitter feed “Touchmagix just rocked the #protodotin stage with their revolutionary media which engages a consumer in an interactive brand experience“. And another tweet read as “Interactive Projection Technology at Proto.in, Pune feels like TED for a moment ”

Checkout TouchMagix at twitter for more similar tweets and updates.

The Magix is happening…

Advertising and promotions

TouchMagix products address two major pain points for advertisers –

1) Traditional media does not engage the audience and ads fade into the background

2) Traditional media do not provide any marketing metrics that makes it hard to justify the ROI for any marketer

Thanks to TouchMagix – mall owners, hotels, clubs, restaurants and lounges  can monetize unused space and increase footfalls, the advertiser can engage the consumer with the brand creating an everlasting impact in consumers mind, and creative agencies can create new interactive formats of advertisements and promotional messages.

Events & Trade Shows

Being a definite crowd puller, TouchMagix can be one of the many ways of engaging and interacting with the audience and add more value to their experience. This industry can use TouchMagix to make an impact of their sponsor brands in the minds of the consumers.

Gaming

TouchMagix can change the way we play video games like football and racing by replacing conventional controls with hand and body gestures. TouchMagix has huge potential in gaming and can open up a new way in which multiplayer/ single player games played at gaming arcades. TouchMagix has created a library of over ten interactive games that have been piloted with real audiences and have not only engaged younger audiences but have been able to grab the undivided attention of audiences of all ages.

Instructional demonstrations and education

The interactive nature of TouchMagix medium allows endless possibilities for creation of educational content that can educate potential customers about a company’s product, services or even allow administration of academic content. TouchMagix has created demonstration software for one of the leading mobile phone products soon to be released in the market.