Client: Sanofi
Industry: Pharmaceutical
Objective: Employee engagement at a corporate event for leading Pharma Company.
Product: MotionMagixTM on 60” LCD TV
Brief: Employee engagement is a big priority for any major corporation and it has been ours too over the years. Major businesses like Sanofi in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through bodily gestures and are extremely addictive and challenging.
For Sanofi, we installed a MotionMagixTM front sensing Interactive wall with a set of 10 games customized to reflect their corporate identity. We used a 60” LCD TV as the display.
As people discovered the installment and games, the desire to personally experience the game play caused a huge rush at the venue. And before the event was even over people started pouring in with request for more such events. If you count success of an event by sheer joy on people’s faces, this was certainly a successful one. We thank our partners and the clients for the overall success of the event.
Impact: The event became successful and served purpose of employee engagement with interactive games on LCD screen.
