Category Archives: Retail

Microsoft raises the bar

For launch of the Xbox One gaming console in India, Microsoft used Interactive bar to give visitors a unique interactive experience at this high end launch.

Client: Microsoft

Industry: Gaming

Objective: To give visitors a unique interactive experience at a high end launch

Product: MotionMagix™ Interactive Bar

Brief: Microsoft launched the Xbox One gaming console in India in a sparkling celebration in Mumbai much to the delight of thousands of gaming fans. Gaming in India is growing at an unprecedented pace with gaming fans always on the lookout for entertainment experiences. Xbox One is positioned as one such destination where amazing experiences will always be in store for the users. The launch party of the Xbox One was a glittering event held at the Taj Mahal Palace Hotel and saw spectacular music and dance performances. Just like everything else in this event, the bar too was nothing but extraordinary. Microsoft decided to use the cutting edge interactive technology of TouchMagix to provide their guests with a unique experience by installing a 16 feet long MotionMagix™ Interactive Bar to create a great ambient experience. This was the only functional bar in the event and blended effortlessly with the futuristic technology of the product itself. The intelligent tracking system of the bar detected any object touching the surface and used this input to interact with the movement on the bar counter. When the Xbox logo was displayed on the bar and tracking system in the bar identified the movements on the table and would make the logos glow and then scatter into multiple logos across the table. This interactive bar mesmerized the visitors and gave them a very unique way to engage with the brand.

Impact: The MotionMagix™ Interactive Bar created a futuristic user experience which blended with the marketing theme of a high end product

An Interactive Arsenal

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Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games

Client: Puma

Industry: Retail

Objective: To create an experience zone to impress at a high profile and high energy event

Product: MotionMagix™ Interactive Floor

Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!

Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.

An Interactive Shopping Wonderland

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MotionMagix™ Interactive Wall game saw enthusiastic participation and helped to generate excitement among mall visitors.

Client: A leading mall in Dubai

Industry: Retail

Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event

Product: MotionMagix™ Interactive Wall

Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.

Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.