Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games
Objective: To create an experience zone to impress at a high profile and high energy event
Product: MotionMagix™ Interactive Floor
Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!
Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.
Using MagixFone™ to engage a larger number of people from the audience and help in generating higher revenues.
Objective: To use the capabilities of interactive technology for promotions and increased interactions.
Come sport season and most food & beverage outlets gear up to come up with innovative ways to promote their outlet to generate footfalls and increase traffic. With the football season round the corner TouchMagix has come up with a unique package that restaurants and pubs can use to increase guest participation and offer them a lot more than just viewing the match as a part of their promotion strategy. Using the capabilities of the MagixFone™ the restaurant owners can incentivise footfalls at their venue by distributing goodies, discount coupons, vouchers etc. to guests who play the quiz while the game is played. The quiz questions run on the same screen where the game will play and requires no additional displays. To participate the guests simply have to text their answer to the number flashing on the screen and the MagixFone™ sends the gift coupon through a text to the winner. The capabilities of the MagixFone™ allow multiple users to participate in the event at the same time and thus engages a much wider audience in an interactive manner which otherwise would be difficult to achieve.
Impact: The interactive capabilities of the MagixFone™ can be used to engage a larger number of people from the audience and help in generating higher revenues.
The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience at the bowling alley.
Client: Smaaash Mumbai
Industry: Gaming and Entertainment
Objective: To elevate the bowling alley experience above the commonplace with a unique blend of the real and the virtual.
Product: MotionMagixTM Interactive Floor
Brief: Smaaash sees itself as a “first of its kind interactive experience” and as a pioneer of sports simulation technology. Each element of the experience is replete with unique touches intended to drive home this message. The Bowling Alley is among the most memorable of these with a unique Twilight Bowling experience under UV light. Adding to the attraction of the alley is the smaaashing MotionMagixTM Interactive Floor that lights up with spectacular visual effects as the players rack up points from frame to frame. Previously in bowling alleys the area to be covered with projections presented a special challenge but a recent upgrade in the software allowed us to achieve spectacular results with roughly half the number of sensors and projectors for twice the previously covered area. Installations are much faster and more cost effective now – this kind of interactivity may well become the norm. Get set for lanes of fire and blazing bowling.
Impact: The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience of the bowling alley.
The Bulls Sox academy’s mission is to create a fun, safe and invigorating environment. TouchMagix made sure.
Client: Chicago Bulls Sox Academy
Industry: Sports / Entertainment
Objective: To induce the kids to greater levels of physical activity by engaging them through a video game like medium
Product: MotionMagix Interactive Floor
Brief: The Bulls / Sox academy is a leading youth player development program with the imposing heritage of 2 iconic sports teams backing it. Among the most popular facilities is The Vault where fitness meets gaming. The facility boasts a variety of exercise – game combinations including an Interactive Floor that occupies pride of place. The floor has eye-catching visuals and invites kids to practice their moves on the floor in a game kind of environment while interacting with the floor as well as other kids. In a day and age where parents and teachers alike are struggling with the challenges posed to them by the need to keep their children entertained, exercised and educated here in The Vault the kids get active while having a great time. The Interactive Experience goes beyond just the interface with a computing device & extends to the way an activity is performed – an opportunity to be immersed and participate in an Interactive experience for the kids to learn from, play with and enjoy.
Impact: The Bulls Sox academy’s mission is to create a fun, safe and invigorating environment to nurture the athletic ambitions of the youth and the Interactive Floor fits right into that mission.
Brief: The Formula 1 Indian Grand Prix came alive for visitors as the Sahara Force India team invited them to customize their own cars for a contest. Visitors were able to choose from a palette of colours, sponsors & other options as they livened up the F1 car of their dreams. Another showstopper was the interactive bar table at the Pit Lane Bar for specially invited guests. This provided a dazzling personalized F1 experience as they placed their glasses on it & the table created a F1 circuit complete with racing cars around it.
Impact: The race goers left the event with a sense of having actually participated in one of the premier sporting events on the calendar rather than of having been mere spectators.
Visitors made aware of the fascinating journey of Royal Enfield in an unforgettable manner.
Client: Royal Enfield
Objective: To drive home the extremely strong historical context of the brand and to reinforce the connect with its many fans.
Product: MagixTouch Multi-Touch technology on a 65 inch screen
Brief: Royal Enfield is an iconic brand steeped in history. As the oldest bike in continuous production in the world it has legions of followers across the globe who consider themselves experts at every twist and turn in the story of the company and the brand values this sentiment tremendously. To give these committed brand advocates access to the complete history of the bike in one place and to indulge their need to check into specific points in the timeline Royal Enfield has provided an Interactive Timeline at the reception of their main factory in India. MagixTouch Multi-touch technology on a 65 inch screen brings to life this time line containing information about the bikes of the time, the designers, specifications, advertisements, press clippings and several nuggets of visually appealing information. Visitors can go forward and back in time and home into specific years and feed their fancy to the fullest. What a way to really get to know a brand and its fascinating journey through time !
Impact: The visitors are made aware of the fascinating journey of the brand in an unforgettable manner.
Nike engaged shoppers in the most unique fashion with Interactive wall.
Objective: Enhancing the retail store experience
Product: MagixTouch Multi-Touch
Brief: Nike leads the world when it comes to branding, marketing and retailing of sportswear. When they wanted to revolutionize the retail experience within their flagship Nike stores they decided to go futuristic with a MagixTouch Multi-Touch displays. Shoppers were invited to browse the catalogue of shoes on a virtual shoe rack and flick through the many different models with a simple touch or gesture. The shoppers could also narrow down to a specific model and view more details like shoe-type, features such as cushioning, weight, model name, colors, including a 360 degree view. The shoppers were engaged more deeply with the product and this experience provided a vital connection right up to the actual trial and purchase – a futuristic concept for a product that is well-known for driving the future.
Impact: Nike continues to drive the future along with engaging the shoppers in-store in the most unique fashion. The installations also resulted in more educated shoppers.