The primary target audience, the youth, found this a fun, innovative way to engage with the brand & the new logo.
Objective: To launch a brand logo targeted at the young consumer in a manner guaranteed to get their attention
Product: MotionMagix Interactive Floor
Brief: Airtel, one of India’s most media conscious brands, was aiming for high recall and engagement on the occasion of a brand overhaul. They chose a variety of media platforms to reach out to the young audience that was the focus of the brand. Among the most memorable events was an Interactive Bowling Alley that was “rolled out” in premium locations in 4 cities. The lanes became the scene of a blazing Airtel logo that chased the ball to the pins & then raced back to the player for a visually stunning & memorable game experience. You could say it was a “strike”!
Impact: The primary target audience, the youth, found this a fun, innovative way to engage with the brand & the new logo.
Visitors were floored by this display of interactivity.
Client: Vodafone – Mumbai
Industry: Exhibition, Telecom, Kids Games
Objective: To provide a fun & memorable experience for the young visitors to the exhibit
Product: MotionMagix Interactive Floor
Brief: Visitors to a recent Vodafone Mumbai event were in for a melodious treat. A unique 2 camera blended projection of piano keys on the MotionMagix Interactive Floor invited the musically inclined to try to make music as they tapped out the keys on the floor. The resultant sound was corrected & tuned for better effect & the melody was piped to the entire exhibition floor in a manner reminiscent of a live pianist at work.
Impact: Visitors were able to not only interact with the exhibit but also to see other visitors react to the music created by them.
Interactive Wall at Infiniti Mall in Mumbai with an engaging & innovative game for Vodafone.
MotionMagix Interactive Wall from TouchMagix. Used at the Infiniti Mall in Mumbai as an engaging & innovative game play by Vodafone. With “Step In and Have Fun” tagline, Vodafone ensures its customers get an astounding experience.
LG promoted their range of smart phones by engaging their target audience with Interactive Wall and Floor.
Client: LG Mobile
Industry: Mobile Handset Manufacturers
Objective: Promote new range of smart phones using interactive technology
Product: MotionMagix WALL & FLOOR
Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.
Brief: LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.
Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game.
Engaging and incentivizing the audience at American Idol grand finale afterparty.
Client: AT&T at American Idol
Industry: Telecom Service Provider
Objective: Engage and Incentivize Audience at American Idol Grand Finale After Party
Product: MotionMagix Interactive Wall
Installation Type: Single Overhead Projection on a 103″ LED Screen
Brief: American Idol, United States most watched Television Show, concluded its 10th season in May 2011. A grand party was organized for participants, sponsors and select invitees after the results were announced. The After Party organized on a huge 20,000 sq. feet terrace had the best of decor, cuisine and music. TouchMagix was involved in creating exciting moments for the audience at the party. Our MotionMagix Wall was installed with a giant 103″ LED Screen. We devised an interactive game for AT&T and Motorola, to showcase their latest Motorola Atrix handset. The users would start a game, in which logos of AT&T, American Idol and Motorola had to be collected in a Motorola Atrix Handset. The handset would move sideways as the user moved left or right. The scoreboard on the top of the screen would pick and compare the points collected with the previous game.
Impact: The Interactive Wall was one of the products on display at the American Idol. Using an array of our interactive products, we managed to retain and invite a great footfall for the event during party hours, promoting the sponsors and their message.
Aircel used interactive technology to promote their new pocket app.
Objective: Educate target audience of the App Store called Pocket Apps
Product: MotionMagix Floor
Installation Type: Single Overhead Projection on Floor
Brief: Aircel, a major telecom services provider in India, launched Pocket Apps, as its Mobile Applications Store. Pocket Apps is free for its post-paid and pre-paid subscribers, and Aircel wanted to promote its usage. Being a unique offering Aircel knew that the subscriber base to internet on mobile was low and wanted to get mobile users attracted to the benefits available on the go. The applications varied from Social Network sites, to flight bookings to Movie ticketing and more justifying Aircel Pocket Apps slogan of A Million Possibilities. Aircel wanted to familiarize its audience with easy to relate icons of the applications available in the stiore. We created a customized application for Aircel using the MotionMagix Interactive Floor. The Interactive Floor was placed at a regular footfall retail mall in Ahmedabad, Gujrat India, where Aircel had recently launched its telecom service offerings. Icons of various applications available on the app store scattered as users walked by and eventually displayed the Aircel Logo and offer provided. In a short duration, news spread of this innovative interactive floor and the mall witnessed 120% more footfall where Aircel Representatives could directly discuss the offerings one on one.
Impact: Effective usage of technology helped Aircel to promote Pocket Apps as an important secondary need after calling and texting
LG Mobile promotes their latest range of touch and smart phones with on interactive wall and floor
LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.
Launch of Nokia 5800 ExpressMusic in Africa using interactivity.
Objective: To create a retail environment that engage customers in a suitably high-tech manner in line with the brand’s positioning.
Product: Multi-Touch MagixTouch™ Overlays
Brief: The launch of Nokia 5800 ExpressMusic in Africa was like very few others at the time. The brand was adopting a “cutting edge of technology” kind of positioning in the face of stiff competition from various smart phone brands emerging around the more developed world. The brand message was reinforced at Nokia retail stores by leveraging custom content and the Multi-Touch MagixTouch™ overlays fitted into a large phone model. Customers experienced what was essentially a large mobile phone simulator with a touch enabled screen. They were invited to try out the various capabilities of the offering as well as to engage themselves in fun activities while exploring the features of the mobile phone. Customers got involved with the experience of choosing a phone in a way that they never had before while picking up essential information about the product and its capabilities. And all this was achieved while remaining in line with the brand’s positioning.
Impact: Educational and engaging experience, while creating a high-tech image of the brand in the minds of consumers.