Category Archives: Television and Media


Creating Epic with Technology. Literally!


Introduce a TV channel with fun themed quizzes for the launch party.

Client: EPIC TV Channel

Industry: Television and Media

Objective: To introduce the faith based TV channel with fun themed quizzes on its launch party.

Product: TouchMagix MagixTouch Overlay


EPIC Television Network Pvt. Ltd recently launched a genre specific Hindi entertainment channel. The channel programming is around Indian mythology and folklore in a uniquely contemporary format.
Their requirement was very specific – how do you create a simple but fun activity for the launch party! We suggested going Multi-Touch. Content on Multi-Touch has many advantages for an occasion like this. Even simple content ideas are brought to life in a seamless and highly attractive manner. The interaction becomes smooth, controlled and the results are instant. Additionally integration with social media, wherein score or achievements can be posted to further social mileage.
For this event, TouchMagix installed two 65” MagixTouch Overlays on LED screens provided by them. One 42” MagixTouch overlay where a quiz game we had created with questions from the Epic Mahabharata was run. This was a specially branded quiz game created to introduce the new series Dharmakshetra.
As a celebrated launch the event was attended by many from the Bollywood and Indian Television fraternity.

Impact: Increased engagement for the launch event with branded and gamified content with social media connect and measurability.


Star Plus new Ruby Star logo campaign

Entertainment channel, STAR Plus on completion of a decade launched a new logo and used interactive technology to inform and engage audience.

General entertainment channel, STAR Plus recently completed a decade of entertaining, and announced its revamped logo and look on the occasion. The new logo is a ‘Ruby Star’; while the channel’s renewed exuberance is reflected in its communication approach, ‘Rishta wahi, Soch nayi’.

To involve, inform and engage the audience with this transformation, the channel undertook a multimedia communication campaign. Outdoor, print and other media were complemented by an interactive audience experience, created by out-of-home agency, Aaren Initiative (AI) using TouchMagix’ technology.

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