Imagine a picture being projected on a regular wall, and a person can walk up to the wall and start interacting with the objects in the picture, and the images actually react to the gestures along with sound. TouchMagix technology allows adding such multi-point interactivity to any projected surface i.e. walls, floors, tables or screens. It is a medium that attracts crowds of all ages and helps brands “Get Noticed” with fun and interaction. It has extensive applications in retail, malls, advertising, events, promotions, education and gaming.
TouchMagix products have a wide range of applications such as OOH advertising, events, education and gaming – both domestic and international.

Advertising and promotions

TouchMagix products address two major pain points for advertisers –

1) Traditional media does not engage the audience and ads fade into the background

2) Traditional media do not provide any marketing metrics that makes it hard to justify the ROI for any marketer

Thanks to TouchMagix – mall owners, hotels, clubs, restaurants and lounges  can monetize unused space and increase footfalls, the advertiser can engage the consumer with the brand creating an everlasting impact in consumers mind, and creative agencies can create new interactive formats of advertisements and promotional messages.

Events & Trade Shows

Being a definite crowd puller, TouchMagix can be one of the many ways of engaging and interacting with the audience and add more value to their experience. This industry can use TouchMagix to make an impact of their sponsor brands in the minds of the consumers.

Gaming

TouchMagix can change the way we play video games like football and racing by replacing conventional controls with hand and body gestures. TouchMagix has huge potential in gaming and can open up a new way in which multiplayer/ single player games played at gaming arcades. TouchMagix has created a library of over ten interactive games that have been piloted with real audiences and have not only engaged younger audiences but have been able to grab the undivided attention of audiences of all ages.

Instructional demonstrations and education

The interactive nature of TouchMagix medium allows endless possibilities for creation of educational content that can educate potential customers about a company’s product, services or even allow administration of academic content. TouchMagix has created demonstration software for one of the leading mobile phone products soon to be released in the market.