Interactivity – Always a good idea to educate your target
Client: Castrol, Mumbai / Agency
Industry: Oil and Gas
Objective: To educate visitors about the science in oil.
Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™
Brief: Castrol, a British global brand of industrial and automotive lubricants offers a wide range of oils, greases and similar products for domestic, commercial and industrial applications.
They recently held an event at the Castrol Technology Center, Mumbai. Visitors here were educated about the science behind oil. The aim was to enlighten them about the atoms and bonding of the molecules in oil. A game was created to demonstrate this science. “Catch the Pollutants”, involved identifying pollutants to be reduced by Castrol specific After Treatment Device. It was demonstrated with a boy carrying a basket for collecting the pollutants.
Impact: Visitors left well-informed and educated scientifically about oil and its various components, thus leading to a successful event.