It’s no child’s play keeping kids busy

Interactive technology kept kids engaged while parents were busy shopping.

Client: Seematti Textiles

Industry: Retail

Objective: To engage kids in an interactive manner so that customers can have a comfortable buying experience.

Product: MotionMagix™ Interactive Floor

Brief: Taking kids shopping is a mammoth task by itself. With the advent of the new age shopping malls kids, at least, give parents some respite all thanks to the presence of kids play areas and gaming zones. But most parents have to reconcile with bored and annoyed kids when they have to visit a standalone store. Seematti textiles in Kochi understood and identified this major gap in providing a pleasant shopping experience and decided to have a separate gaming zone for juniors of the sari lovers who visited their huge store. Instead of having just a play area for kids, Sematti decided to look towards new technology keeping in mind the young, extremely informed and hard to please demographic. To capture the imagination of the varied age group a MotionMagix™ Interactive Floor was placed in the store and the projector for the same was concealed above the false ceiling. This interactive floor was powered with 20 interactive games designed for kids of all ages to capture their imagination and keep them engaged. While there are single and multi player options, these games are designed to keep many kids engaged all at the same time. So the children could go and play while the parents shopped away peacefully. A well designed strategy by the store owners to keep the cash registers ring.

Impact: The use of interactive technology made it possible to keep the kids engaged for a longer period of time facilitating focused buying and increased turnout and generate an overall great customer experience.

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