Kidzania – The Goal is Kids Engagement
Industry: Kids, Entertainment
Objective: To leverage the full capabilities of Interactive technologies to provide an extremely engaging experience for kids
Product: MotionMagix™ Interactive Wall
Brief: Brand marketers, event managers and everyone associated with the business of attracting and retaining the interest of customers will agree that the toughest audience to cater to is kids. Their standards are impossibly high at the best of times and even more so when gaming technology is concerned . This was the challenge facing Kidzania, a unique role-playing experience targeting kids, when they were recreating a soccer stadium experience at their Mumbai outlet. The kids signing up for training to become “professional footballers” in the Kidzania world were no exception to this rule especially because they were spending their own money, well “Kidzoes”. A Real soccer ball, a real goal post and real “professional” players taking shots at targets showing up on the screen while being measured for their speed, accuracy and response times do not leave much tolerance for error in the MotionMagix™ Interactive Wall that serves as the goal net. The degree of difficulty and the accuracy demanded of the Wall rose with the age of the players. This was serious stuff for the kids – after-all they did get a detailed “system printed” report card mentioning every detail of their effort down to the last fraction of a second. The Psuedo-Touch Sensing technology we used here was up to the task though. The near-real life experience extended to the extreme care taken in mapping the virtual net to the real goal post down to the last nail – as most will agree nothing is too good for the kids!
Impact: The exacting standards of the children were met by combing the capabilities of the technology and the extreme attention to detail during deployment.