Client: South African Breweries/ Partner Agency

Industry: Consumer Goods

Objective: Enthrallment with an engaging and interactive experience keeping with the company product’s characteristics.

Product: MotionMagix™ Interactive Floor

Brief: Founded in 1895, the South African Breweries (SAB) headquartered in Johannesburg, is the South African subsidiary and historical birthplace of SABMiller plc, one of the world’s largest brewers by volume with more than 200 brands and brewing interests and distribution agreements in 75 countries across six continents.
SAB at their annual event used MotionMagix™ Interactive Floor at the stage & stairs. Interactivity was applied in a way, wherein beer bubbles were displayed on the stairs, with gesture recognition of the person walking towards the stage.

Impact: Memorable experience for everyone at the event and brand augmentation.