Client: Lakme Fashion Week, 2015 / Agency

Industry: Lifestyle

Objective: To incorporate interactivity and entertainment at the Fashion Week along with branding augmentation and promotions.

Product: MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall

Brief: Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and integrate India into the global fashion world”. LFW is organized twice every year.
At their ‪recent Summer Resort 2015 fashion show, Lakme installed MagixKiosk™ Multi-Touch which had an application where, the user could apply the shades of their new range of lipsticks called Sculpt, available on screen, on to the picture of their lips taken on the spot, further enhanced by using Photoshop. Once the image was taken, the volunteers signed it, and provided their names along with their Twitter-handle. These images were further displayed on ‘The Wall of Fame’, a large LED MotionMagix™ Interactive Wall, with lip images and signatures of their brand ambassadors as well. The interactivity was brought in, with these images shuffling to create intermix and amusing visuals.

Impact: The interactive capabilities of the combination of MagixKiosk™ Multi-Touch and MotionMagix™ Interactive Wall were used to engage a large number of people on location and in the virtual world, thus augmenting and promoting the brand.