MagixFone™ at One Lounge, Pune
Client: One Lounge
Objective: Engage audience in an interactive display to gather feedback
Brief: One lounge is one of the premium clubs in Pune with a great visitor list. They organize exclusive events at their facility which are followed by audiences looking for a variety in music, cuisine, ambience and event management. One such occasion was to be graced by World’s number 8 DJ popular amongst club goers. One Lounge expected us to build an interactive solution considering the young footfall targeted. Due to constraint of space, they wanted to keep the solution small yet noticeable. Using our MagixFone, we create a local social network displaying the One Lounge Branding. Users saw a number displayed on the screen, where they were to send SMS using their regular phone to be displayed. Within 1 hour of introduction of this new concept amongst party goers, we had displayed around 100+ messages. As the party went in a full swing, the MagixFone displayed messages in praise of the DJ, his music, the ambience and the event being managed. People posted their message in favor of the next song they would like to hear, working as a cue for the DJ to conclude the party, the party goers way.
Impact: At the end of the party, the MagixFone had displayed 400+ messages creating a unique local social network, without violating sentiments or ethics.