Client: Hindustan Unilever Limited (HUL) / Agency

Industry: FMCG

Objective: To demonstrate the significance of pure drinking water for their product, Pureit water purifier.

Product: TouchMagix™ MT Series Multi-Touch Screen

Brief: In order to capitalize on the health benefits of water, it is essential to draw from a clean source of water. There are more than 2100 known drinking water contaminants that may be present in tap water, including several known poisons. Clean, healthy drinking water is essential to a child’s proper mental and physical development and general well-being of adults.
Pureit has advanced 4-stage technology which can remove harmful contaminants like Lead & Rust. The complete range of Pureit devices, using multiple stages of purification, ensures that all consumers get safe drinking water. To demonstrate this, a video illustration of a baby consuming impure water was created, wherein the baby coveted for pure water, instead of the impure water elaborated with visuals of germs in the water. At the end of this video, details for a free demo at home could be optionally provided.

Impact: Significance of pure water demonstrated well with interaction and engagement at the event, thus boosting sales scope. More than 100 leads were captured per day by this engaging experience.