Media Buyers and Brand Advocates Learn About Interactive Media
Client: iMedia Brand Summit – Grand Hyatt Goa
Industry: Exhibition, Event, Media
Objective: Expose consumers of advanced media technologies to the many capabilities of the Interactive media
Product: MotionMagix Interactive Floor, MotionMagix Interactive Wall
Brief: The iMedia Brand Summit is among the most prestigious market-focused worldwide events for brands, marketers & agencies alike. The second edition of the event in India was held in the Grand Hyatta Goa for a select, invitees only collection of dignitaries. Media buyers & brand advocates from across the country learnt more about the potential of this exciting medium while interacting with the content in a casual setting.
Impact: The objective of convincing media buyers & Brand advocates to build marketing & promotions plans while considering the many exciting options offered by these interactive technologies was largely achieved.