Prominent Builder Advertises Premium Projects using Interactive Technology
Client: Rohan Builders
Industry: Construction and Real Estate
Objective: Advertise different projects at Property Expo
Product: MotionMagix Interactive Wall
Installation Type: Single Overhead Projection on Wall
Brief: Rohan Builders is a leading real estate development and infrastructure management company in India. With multiple projects and work streams under their work band, they wanted to use innovative methods to display all their work in one way. They wanted a fun and entertaining way to educate their target audience of their work. We created a MotionMagix Interactive wall with capabilities of interacting with the content using simple hand gestures. A carousel menu, which could be rotated by moving a hand sideways, displayed icons of all projects they had done. On pointing towards a specific icon, it would flash open related PDF, Pictures of Videos. Users could flip through pages, sees videos, see pictures by moving hands sideways and pointing to icons. All this was backed by an electrifying background, stopping people on their way and inviting them to interact with this fabulous display.
Impact: Rohan Builder exhibit at the Property Expo won accolades for showcasing information in an innovative way. The exhibit saw most number of walk-ins, interactions and enquiries in the expo.