Providing Privileged Race Goers an Interactive Experience at The Formula 1 Indian Grand Prix
Client: Indian Grand Prix
Objective: Provide Privileged race goers an interactive experience
Product: MotionMagix Interactive Wall, Magix Table
Brief: The Formula 1 Indian Grand Prix came alive for visitors as the Sahara Force India team invited them to customize their own cars for a contest. Visitors were able to choose from a palette of colours, sponsors & other options as they livened up the F1 car of their dreams. Another showstopper was the interactive bar table at the Pit Lane Bar for specially invited guests. This provided a dazzling personalized F1 experience as they placed their glasses on it & the table created a F1 circuit complete with racing cars around it.
Impact: The race goers left the event with a sense of having actually participated in one of the premier sporting events on the calendar rather than of having been mere spectators.
Media Coverage: http://www.indianexpress.com/news/city-tech-firm-virtually-enters-buddh-circuit/1023064