Entertainment channel, STAR Plus on completion of a decade launched a new logo and used interactive technology to inform and engage audience.
General entertainment channel, STAR Plus recently completed a decade of entertaining, and announced its revamped logo and look on the occasion. The new logo is a ‘Ruby Star’; while the channel’s renewed exuberance is reflected in its communication approach, ‘Rishta wahi, Soch nayi’.
To involve, inform and engage the audience with this transformation, the channel undertook a multimedia communication campaign. Outdoor, print and other media were complemented by an interactive audience experience, created by out-of-home agency, Aaren Initiative (AI) using TouchMagix’ technology.
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